New Soft N Dry White Label Customer Offers
ecoSoft Brand as Environmentally Friendly, High-Performance Baby
Diaper with Cost Savings to California Consumers
TORONTO and SAN
DIEGO, Aug. 6, 2024 /CNW/ - Soft N Dry
Diapers Corp. ("Soft N Dry" or "SDC") announced today that their
innovative Tree Free diapers are now available in California through their white label customer,
ecoSoft Diapers & Materials LLC. The new ecoSoft brand is
designed for sale by retailers looking to offer their consumers a
superior, tree free eco-friendly alternative in baby diaper
products.
ecoSoft disposable diapers brand stands out for its exceptional
softness and dryness, significantly reducing environmental impact
by eliminating the use of tree fiber. Annually, an estimated 10
million trees are used globally to manufacture disposable baby
diapers. ecoSoft's entry into the California market, which boasts a population
of over 39 million people and one of the world's largest economies,
marks a significant milestone. California often sets trends in consumer eco
products, influencing nationwide industry retail standards.
"We are thrilled with our white label partners' launch of their
ecoSoft brand in California, a
state known for its leadership in eco-friendly initiatives and
forward-looking consumers. Capturing market share and mindshare in
the new 'TreeFree Diaper' category is crucial for Soft N Dry as we
continue to innovate and lead the segment encompassing a
$60 billion disposable baby diaper
market," stated Matthew Keddy, CEO
of Soft N Dry. "Our advanced materials not only offer improved
dryness and comfort for babies but also deliver cost savings for
parents. We hope that California
legislators will follow the leadership of their EU counterparts and
introduce measures to also remove trees from baby diapers with a
similar California version of the
recently announced Deforestation-Free Regulation (EUDR), effective
Jan 1st, 2025, in
Europe."
Ricardo Santana, Chairman of
ecoSoft, added, "Meeting the growing needs of consumers in
California with superior baby
diapers that advance the eco agenda while saving households money
is a top priority for ecoSoft. Our diapers are designed and
manufactured in Mexico in
partnership with Soft N Dry, ensuring high quality and
sustainability. Additionally, starting today, we are excited to
offer ecoSoft diapers to national retailers in Mexico."
The new ecoSoft baby diapers are available through supporting
retailers on their online eCommerce websites, offering convenience
and accessibility to eco-conscious parents across California and beyond.
About Soft N Dry Diapers Corp.
Soft N Dry Diapers Corp. (SDC) is a Canadian company
specializing in tree-free advanced materials within the
$60 billion global disposable baby
diaper market. Utilizing its proprietary ecoFlex Core technology,
SDC delivers superior product performance and sustainability to
commercial manufacturing and retail customers across North and
Latin America, and now
Europe, outperforming traditional
tree-pulp based materials. For more information, visit:
www.SoftNDryCorp.com or www.ecoSoftDiapers.com.
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SOURCE Soft N Dry Diapers Corp.