Venue Solutions Share Discussion Threads

[talha2] 08/5/2007 12:38

scrutable

many thanks for your detailed post,

[scrutable] 08/5/2007 11:37

talha2
How on earth do you think anyone can stick their neck out and give you assurances concerning your own risk taking?

However Technical Analysis can help you by showing that the share price has hit the resistance line at 26.5p five times since the 7 Feb, - with the lows well delineated by a support line rising from 18p to 24p. A clear upward triangle has formed with a flat top.

TA theory suggests that if that is breached (more convincingly than by the 0.5p move this morning) a short term target reachable within six weeks, reappears at 35/36p, the previous high, forming a new resistance line, .

This resonates with the dates by which investors will have been to Alton Park to see for themselves how well the YourDay idea is being executed and received, ie how far it is catching on.

Perhaps you are in a position to do this for us. Do you have small children and or the stomach for gut wrenching - it could help your experience as a career investor? Need I say DYOR DYOR......several times?

[talha2] 08/5/2007 07:33

topgrader/scrutable

when can we realisticaly expect a move north in the Sp towards say 35p in anticipation or in June when there is some form of update on Alton Towers

[t0pgrader] 08/5/2007 07:31

Sounds encouraging - thanks Scrutable

[scrutable] 08/5/2007 00:59

t0pgrader
I put your points to the CEO and rceived the following confidence building reply

"Already addressed – we are all over the entrance and our shop on the high street is very prominent – it is the biggest shop in the park!

Our staff will be out front at the beginning of the day as they will have to give them the wristband

[t0pgrader] 03/5/2007 23:10

For me one of the key issues about Yourday & Alton Twrs is the on-site marketing and whether it is sufficiently prominent. When I recently visited the site there was no evidence of where the main store is going to be sited although my enquiries led me to believe that it would be on the "wrong" side of the main avenue beyond the entrance. This side has probably only 25% of the footfall.

It has to be said that Alton Twrs don't do much to promote the current still photography business but that is at least sited on the better side of the road.

[scrutable] 03/5/2007 22:44

Bazzerp
TMC has been, and will continue to be one of the two best investments available right now. Value has been growing at 750% /pa for the last three weeks - but VSH could double at the end of May if all goes well. And there is the possibility of an upside surprise. The forecast of 6% take up of the Yourday DVDs could well be bettered by anything up to x 300%, and lead to a share spike.

Highly speculative of course which TMC and SOLA are not.

[scrutable] 03/5/2007 22:39

bazzerp
I hope I can get the facts of crowd response without having to go there myself. The stockmarket gives me more thrills than Alton Towers - but a visit in June (if the news is good would be reassuring)would be good timing. If the uptake is slow, a visit might explain why. Inefficient, or slow processing? Disappointing shots? Poor marketing?

Any of these could spoil the results. But my knowledge of Dominic Berger is that he will be quick to make good any weaknesses spotted after the launch.

[t0pgrader] 03/5/2007 18:30

Bought a few more this week.

[bazzerp] 03/5/2007 18:03

Nice Lemming update SCRUT. A bit distracted by TMC & IVK at the moment, but watching this closely.

Perhaps a visit to Alton Towers in June might be a good idea (hate the places personally).

[scrutable] 30/4/2007 01:12

Although that figure is double the sales for 2006, it is IMO likely to fall on the low side. There are one or two £1 million contracts in the pipeline and a heavy influx of smaller orders each in the range £50-£100k.

The company is putting out increased promotion - appearing next week at the NEC 'Signs' exhibition. Someone living in the Midlands should pay their stand a visit and get the salesmen talking. I cannot find the stand in the exhibitors list. I believe that they are guests somewhere sharing with Sony, but neither is Sony's name on the exhibitor list. I will find out the details and post again Monday

[t0pgrader] 29/4/2007 15:18

Did you notice the comment that VSH would achieve sales of £5.8m this year?

[scrutable] 29/4/2007 14:07

There ia a full page article in today's Sunday Times business section (p16) on CEO Dominic Berger. This should prepare the ground for more press exposure as the launch date approaches.

[scrutable] 29/4/2007 14:04

Mike

There is absolutely no problem other than the difficulty of getting a major project together on time when it is the first of its kind. The start up in mid-May will be less interesting than news by early June of what take up there has been by the public of the record of 'their day out'.

I have a 'marketing feel' that a lot more visitors are going to go for the YourDay video, when they visit Alton Towers with the kids or with friends, than the 6% anticipated in the business plan. VSH gets none of the cash for the DVDs sold, but 70% this year and 60% therafter goes to YourDay, in which VSH has a 46% holding, with an option to acquire control

If I am right then VSH will be a cracker of an investment at today's cap of £12m at Friday's 26p because so many theme park goups are looking out for novelty to attract visitors and are awaiting the outcome at Alton.

VSH got £1m worth of sales from their first theme park contract. There are several hundred more to win and the idea is well loicked up with patents.

[scrutable] 25/4/2007 00:27

t0pgrader

Alton Park enjoys some 2m visitors/pa. Market research, by the simple process of asking visitors when leaving, whether they would buy a disk and at what price, has led to a disk selling price of £19.99p, to an estimated 6% of visitors, as the target. A small % will buy a £4.99 video for just one ride; and others will buy a duplicate disk 'for grannie' at a steeply discounted price.

IMO It will take at least a month to get the service working with precision, and I heard today that start up wil be a little late (perhaps two weeks - due to late delivery of some hardware. Otherwise they are all agog and confident of success. Nevertheless the proposition is a speculative one.

YourDay will have their own dedicated sales store and take the cash. Presumably they pay Alton some of this- even though the dvd services will themselves probably attract visitors and increase Alton's takings.

VSH has already earned more than £1m from YourDay for consultancy, supply of hardware and proprietary software, installation,etc, and for future contracted service. That is their payout. Eventually if YourDay pays a dividend, VSH who is a 46% shareholder will get some of it, and own part of an expanding and profitable client. They have directors on the board of YourDay and options to acquire control.

Then they get the supply and installation contracts from sister parks in the same group.

Big US parks are waiting on good news from the start up of the Yourday venture., after which more orders will materialise for 2008 start up, each providing £100-£200,000/pm worth of invoicing to VSH. Globally there are several hundred major theme parks which are likely to go for this product if it works. Video is as fundamental an attraction as photography in a theme park, and Kodak does extremely well out of theme parks globally.

Whilst all this holds the exciting news, VSH is driving sales at a rough 10%/pm growth in its core business. The core company is already in profit and as a small high growth company justifying a PE of x20 needs but £600-800,000/pa profit to justify the current £12m cap. The new YourDay venture has been in the price for nothing till now but has just started to assume a value as opening day appears on investors' short term horizon.

[mike1066] 24/4/2007 22:25

Is there a problem? First start date was April, then late April followed by early May, now the latest anouncement is sometime in May.

[t0pgrader] 23/4/2007 22:52

Scrutable

Can you please explain how you reached a figure of £2.4m of annual Yourday sales from Alton Towers from 2m annual visitors and a 6% conversion rate?

Assuming this figure can be supported, what is Your Day and VSH's share of the gross revenue? How do they then share their contribution between them?

Thanks indeed

[t0pgrader] 17/4/2007 07:36

Bazz

yourday sales at alton twrs

[bazzerp] 16/4/2007 22:39

So what news are we waiting for on here ?

[t0pgrader] 13/4/2007 09:43

Matt

Yes it's £19.99 for multiple rides / £18.99 if purchased in advance and £4.99 for a single ride. Can't really assume 100% of the former can we?

[matt] 13/4/2007 07:43

t0p

Retail price is £19.99 before any discounts.

[t0pgrader] 12/4/2007 23:06

Scrutable

Could you break down your figure of £2.5m please ie 6% of 2m visitors = 120,000 people and assuming everyone is a purchaser @ at an average retail price of say £10 per DVD (what proportion of single : multiple ride sales are they expecting?)= total sales of £1.2m of which VSH will only get a share (what %?).

For VSH to receive £2.5 m of gross benefit then the average sale will have to be over £20 per head (implausible) or the conversion rate has to be much higher than 6% and that excludes any revenue share with Alton Towers (implausible).

[scrutable] 12/4/2007 08:58

2 million visitors to Alton Towers each year. Visitors quizzed about hypothetical YourDay came up 54% in favour claiming they would buy. Since such research is dodgy, Management are only imagining a 6% take up - which probably takes up the effect of groups - ie more like 24% of groups visiting will buy a disk.

Even that produces £2.4m revenue without counting any multiple orders (one for Grandma in Australia etc)

[sitiain] 04/4/2007 11:56

the new YOUR DAY ALTON TOWERS web page