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SUP Supreme Plc

150.00
6.50 (4.53%)
14 Mar 2025 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Supreme Plc LSE:SUP London Ordinary Share GB00BDT89C08 ORD 10P
  Price Change % Change Share Price Shares Traded Last Trade
  6.50 4.53% 150.00 118,927 16:35:18
Bid Price Offer Price High Price Low Price Open Price
145.00 154.00 150.00 143.50 144.00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Household Appliance Stores 221.25M 22.43M 0.1923 7.77 167.38M
Last Trade Time Trade Type Trade Size Trade Price Currency
16:35:18 UT 13,895 150.00 GBX

Supreme (SUP) Latest News

Supreme (SUP) Discussions and Chat

Supreme Forums and Chat

Date Time Title Posts
14/3/202509:03Supreme imports floats on AIM1,548
21/1/200121:49SUPERFRAME2
11/1/200123:00SPERFRAME a Super Shell ?-
11/1/200123:00SUPERFRAME a Super Shell ?-

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Supreme (SUP) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
2025-03-14 16:35:18150.0013,89520,842.50UT
2025-03-14 16:29:27150.002,5503,825.00O
2025-03-14 16:15:16145.00913.05O
2025-03-14 16:15:16154.00400616.00O
2025-03-14 16:15:16145.0057.25O

Supreme (SUP) Top Chat Posts

Top Posts
Posted at 15/3/2025 08:20 by Supreme Daily Update
Supreme Plc is listed in the Household Appliance Stores sector of the London Stock Exchange with ticker SUP. The last closing price for Supreme was 143.50p.
Supreme currently has 116,641,536 shares in issue. The market capitalisation of Supreme is £174,379,096.
Supreme has a price to earnings ratio (PE ratio) of 7.77.
This morning SUP shares opened at 144p
Posted at 05/3/2025 15:10 by sphere25
This move down looks like one seller in size who has given the order to Berenberg.

They are sat at 151p on the offer with the other market makers sat at 155p. Similar thing happened at ASTO and it had a pop when the seller (Griffiths) was done. There are currently five market makers sat on the bid at 150p.

Had a go at 151p to see if it can bounce here. If it falls under 150p, I will exit and try again.

I think this move ties in with the trade attempt I had here a short while back when the price was around 177p. There were aload of 500k prints hitting the book making it look like someone was coming in to buy big, but they then turned out to be false prints and were corrected.

The cynic in me wonders whether some were keyed on purpose to make it look like a big buyer was coming in to attract buyers, because it is very evident now that somebody wants out. Nonetheless, it looks worth a watch for a bounce when this seller is cleared.

It could be a forced seller, as per most of the market, unless someone has news? There are alot of these downward moves out there, which are now exacerbated by Trump's tariffs. SUP were trading strongly with that natural divisive stance on Vaping.

I wrote on the BEG board yesterday that the selling in the US could test Trump's pain threshold (he clearly likes to be judged by the market moves) and later on in the day, they have already blinked abit with Lutnick almost being forced by the market selling to make a comment and now some compromise type statements coming out.

It is hard to know how companies are being affected by these tariffs when they keep yo-yo'ing about like this...this country, that country....this amount....oh now...a a pause...oh no pause now....oh now abit more on China.....oh now maybe a compromise and meet in the middle.

Negotiating tactic for some, outright stupidity for others, but that is what we are all dealing with.

Can SUP bounce here?

How much gloom is in the price here. It looks oversold, but hard to call bottoms...especially in this market.

Let's see.

All imo
DYOR
Posted at 17/2/2025 09:31 by gb904150
ACTSCap - nice analysis.

Yes, SUP is a high quality growth business led by an enterprising founder and majority shareholder.

They will adapt and pivot to the best opportunities available to them.

Meanwhile, big tobacco need to pivot to NGP's (smokeless).

In BATS most recent results their target is to be >50% revs from NGP's by 2035.

Currently £26bn revs. Smokeless is 17.5% of that.

- £20.685bn combustibles
- £4.5bn smokeless

New categories:
- Vapour - £1.7bn
- Heated products - £0.9bn
- Modern oral (pouches) - £0.8bn
- Traditional oral (gum) - £1bn

In short, they need vapour category to increase significantly.

To do so they will need to add millions of new users.

That will not come organically, it will come through acquisitions.

SUP have no need to sell. The segment is very profitable and the overall SUP business is very profitable, cash generative and unleveraged.

SUP just need to keep converting smokers to vapers. The more customers they have, the more attractive that segment is for big tobacco.

When the price is right I've no doubt they will sell it.

Meanwhile the acquirers are very cash rich and have KPI's that require them to grow the NGP's segment.

People's bonuses at big tobacco will depend on that KPI of growing NGP's. So you can be sure that in time, they will acquire to ensure those KPI's get hit!

No idea how long that will take however. But in the meantime there's a growing, profitable business, paying divi's.

Maybe big tobacco think the point of maximum opportunity is when UK regulations kick in that require all the extra compliance and taxes. But that means another year or two of not hitting their targets.

SUP would do well to acquire more low budget vape companies like Liberty flights in the meantime as they integrate them very efficiently. Or perhaps expand into Europe where they could no doubt expand market share.

Shame their brand name of 88Vape translates to quatre-vingt-huit in French.

Does exactly roll of the tongue. Quick rename to 8-vape and all is good though if you ask me. Huit-vape rolls of the tongue a bit like vite-fait. Has a 'Quick vape' kind of ring to it. Perhaps I'll suggest it to Sandy!
Posted at 30/12/2024 09:24 by gb904150
The important point is that SUP have the resources to navigate and adhere to new regulation. The tiny vape co's that pop up from time to time don't have those resources.

More regulation will mean more consolidation. Liberty flights was a perfect example and there are loads more out there.

SUP can integrate them into their distribution platform with ease and gain several thousand new customers.

A wider ban on all vape advertising is possible but that doesn't stop existing vapers.

Amongst young people the advertising is word of mouth via other vapers. An ad ban would have limited effect.

So in summary I'd say an ad ban is pretty unlikely to happen, even if it did happen it would take a while to come in, if it came in it would have limited effect.
Posted at 02/12/2024 08:19 by ggplyr
So its a trade and assets purchase, 7.5m in stocks and trade receivables, the good bit of working capital.

The other 2.7 presumably brand/goodwill.
RNS says they did 20m revenue.
supreme think they can do 30% gross profit i.e. 6.7m
Distribution costs in Typhoo tea's accounts were 2.3m
Admin expenses were 6.2, lets assume supreme strip this down to 1m (wild guess on my part)
assume very little admin costs if they are getting absorbed in current Oh base.
tax at 25%
PAT = 2.5m

Investment so far 10.2m
Payback period 4 years
Return on investment 25%.

Looks pretty good on paper.

Risks - declining market share- current year 20m revenue, prior year 25, year before 34m.
Opportunities - typhoo ice tea?

The news articles all read typhoo tea "saved" / "rescued"- and they reference the 100 odd employees, but from the RNS supreme arent keeping these employees.
Posted at 26/11/2024 11:09 by ggplyr
Yes they went up in october, not all shops passed them price rise on immediately, but supreme had increased their prices to retailers from october (i questioned this through investor relations when i still saw them retailing for £1 at the end of October)

Sandy thought there would be zero impact on volume following the price rise. I'm not sure i can make the investor presentation today, so if anyone could ask the question
"has the 10ml liquid price increase to £1.20 impacted sales volume from the EPOS data you have access to, and how much of the 20 pence is Supreme retaining as gross profit"
that would be greatly appreciated.

This will feed through to GP in the second half. I dont know if retailers knowing the rise was coming ordered additional stock before it did. Lets hope not, otherwise this half just reported would have inflated sales.
Posted at 31/10/2024 14:25 by ggplyr
Impact of Tax on Vaping Demand
Current Costs
• 88Vape Liquid: A user consumes 3 bottles (10ml each) per week, costing £3.60 (at £1.20 per bottle).
• Smoking: An average smoker consuming 10 cigarettes a day spends about £55 per week. The cheapest brand in Tesco costs around £41.13 per week.
• Rolling Tobacco: Costs about 65% of the price of cigarettes, equating to £36 per week.
• 88Nic Pouches: £2.50 for 20 pouches, with moderate users consuming 3-6 pouches a day, costing between £2.62 and £5.25 per week.
Projected Costs in October 2026
• Vaping: £11.52 per week.
• Smoking: £60 per week.
• Rolling Tobacco: £39 per week.
• 88Nic Pouches: Remains between £2.62 and £5.25 per week.
Analysis
• Vaping Costs: Despite the price increase, vaping remains cheaper than smoking. Other brands might cost £15-£17 per week, still significantly less than smoking.
• Market Dynamics: Users may seek cheaper alternatives, potentially increasing 88Vape’s market share. Some users might switch to pouches being the cheapest, though they may not be as effective as vapes in mimicking the smoking experience.
• Price Sensitivity: The significant price increase from £1.20 to £3.84 per bottle might lead some vapers to consider quitting or switching back to smoking. Even more so for more expensive liquid brand could be in the region of £5.50/ 10ml. This isn’t far off the price of a cheap 10 pack of cigarettes which may have a psychological pull.
• Comparative Taxation: The UK’s vape tax is moderate compared to other countries. For example, Germany taxes e-liquids at €2 per 10ml, rising to €3.20 per 10ml by 2026. However, UK cigarette prices are among the highest in Europe, more than double that in Italy and Germany, making the vape tax relatively lower in proportion. Check out this: hxxps://www.numbeo.com/cost-of-living/country_price_rankings?itemId=17
Posted at 25/10/2024 08:33 by gb904150
The thing is, the disposable ban has been signalled for a long time.

SUP have prepared for it.

The likely outcome imo is that the 'disposable' companies (e.g. lost mary) will adapt products so that they are no longer considered disposable.

They will continue to be sold but there will be a loophole. Once the rules are explicit they'll adapt within months.

SUP's exposure to that is merely as a reseller.

Their core 88vape brand is already non disposable. It could see some vapers switch across.

I don't think the disposable 'ban' will result in any less vaping. Just a bit of a market shift across to different products.

Non-disposables are cheaper.

Disposables are more convenient but wasteful.

There will be hybrids of the two.

I wonder if SUP will modify 88vape to target the younger crowd that have to switch from disposables? It's a difficult line to tread if they choose to target younger vapers though.
Posted at 24/10/2024 11:44 by actscap
Surprised ban not fully priced in. Slightly earlier Implementation date impacting share price perhaps?
Posted at 29/4/2024 11:36 by carcosa
Aishah,

Several academic studies have found a positive correlation specifically between founder ownership and equity returns or operating performance metrics for smaller public companies across various markets. The effect tends to be more pronounced for small versus large caps.

Founders with large shareholders are statistically better as investments because companies where founders retain a significant ownership stake tend to have better share price performance on average. This is because founders' interests are more aligned with outside shareholders when they have "skin in the game."

Founders with large equity stakes tend to take a longer-term view in decision making versus professional managers. This can benefit share prices over multi-year periods.

For relatively small market capitalisation companies, the correlation between high founder ownership and better share price performance seems to be stronger based on available research.

For example:
Posted at 04/3/2024 12:15 by gb904150
JohnDoe23 - you are calling this right.

I've added a few more.

It seems there is a familiar pattern.

SUP announces great results, trading volumes, profits, buybacks etc. share price adds 30%.
Government threatens legislation, taxes, complication. share price loses 30%.

The point is regulation, taxes and govt complication favours big players like SUP who can respond, comply and consolidate by buying up the weaker players. SUP have already done that.

Tax on vapes isn't going to lead to any less vaping until taxes hit a critical point where vapes are no longer be affordable. What was that price point for a pack of cigarettes? £8? £10

But vaping is starting out such a low cost it will have zero effect.

Sell price on 10ml 88vape liquid - £1.


What do we think cost price is on that? 30p? So 88vape make 70p.

If the govt makes it so there is 50% tax. The new RRP is £2.

The govt now makes £1.
88vape (SUP) will still be making their 70p.

It is the consumer who will pay the tax. Not vape manufacturers.

I doubt the tax will be as hefty as that to start with.



Here they suggest an extra £1.40 tax on a £4 bottle of 10ml liquid. For an extra £72 or so cost for the year.

Compared to cigarettes vapes are so cheap so i think the impact is minimal and it's all for show.

I think around 85% of cigarette price is tax. Back in 2015 it was 83% according to this:




hxxps://news.sky.com/story/spring-budget-2024-what-to-expect-from-tax-cuts-to-vaping-duty-13081493


Vape duty

The same report said Mr Hunt is considering a "vaping products levy" which would be paid on imports and by manufacturers of vapes in an attempt to make the habit unaffordable for children.

The tax will be specifically on the liquid in vapes, with higher duties for products with more nicotine. However, to ensure vaping remains a cheaper alternative to smoking, there will also be a one-off increase in tobacco duty, with the two measures expected to raise £500m by 2028/2029, the report said.

Downing Street confirmed to Sky News that the levy is being considered "as an option".
Supreme share price data is direct from the London Stock Exchange

Supreme Frequently Asked Questions (FAQ)

What is the current Supreme share price?
The current share price of Supreme is 150.00p
How many Supreme shares are in issue?
Supreme has 116,641,536 shares in issue
What is the market cap of Supreme?
The market capitalisation of Supreme is GBP 167.38M
What is the 1 year trading range for Supreme share price?
Supreme has traded in the range of 117.00p to 209.00p during the past year
What is the PE ratio of Supreme?
The price to earnings ratio of Supreme is 7.77
What is the cash to sales ratio of Supreme?
The cash to sales ratio of Supreme is 0.79
What is the reporting currency for Supreme?
Supreme reports financial results in GBP
What is the latest annual turnover for Supreme?
The latest annual turnover of Supreme is GBP 221.25M
What is the latest annual profit for Supreme?
The latest annual profit of Supreme is GBP 22.43M
What is the registered address of Supreme?
The registered address for Supreme is 4 BEACON ROAD, TRAFFORD PARK, MANCHESTER, M17 1AF
What is the Supreme website address?
The website address for Supreme is www.supreme.co.uk
Which industry sector does Supreme operate in?
Supreme operates in the HOUSEHOLD APPLIANCE STORES sector