Fevertree Drinks Share Discussion Threads

[juzzer100] 27/7/2017 19:24

Grabster - have you not seen their Ridge Valley Fevertree lookalikey? Dead ringer for FT. I have done a comparative taste test and can categorically state that Fevertree Naturally Light wins hands down vs the Aldi blue bottle. Aldi has that horrible artificial taste that FT manages to avoid. I have to admit I haven't tried the full fat version as can't stand the sugar. Anyone tried it?

[sogoesit] 27/7/2017 19:03

If I'm correct I think Aldi won a prize for their champagne Veuve Monsigny Brut at £10.99 per bottle. Veuve obviously a take-off from Veuve Cliquot which sells at around £40 per bottle.

[grabster] 27/7/2017 17:13

So now, it's possible to save on the cost of gin, a very good gin, and use your saved money to buy expensive Fevertree tonic to mix with it ;-)

Or will Aldi soon be tempted to offer premium quality mixers themselves at a fraction of the Fevertree brand, with some playfully related brand name? Vachellia perhaps.

[katie priceless] 27/7/2017 13:14

willoicc

When your in a hole , stop digging

[discodave4] 26/7/2017 22:03

will"My interest here is just to try to understand why people will pay such a huge premium for mineral water."The same reason people pay a premium for bottled water when that water is exactly the same as that supplied to people out of their taps!.....even when tap water has to adhere to a helluva lot more standards and EU directives than bottled water (mineral or spring)......its called branding!.DD

[willoicc] 26/7/2017 20:11

I drink Baileys these days. I used to drink gin & bitter lemon because I did not really like gin & tonic very much.

A long time ago I worked for Cantrell & Cochrane, a mineral water company who made its own mixers and Schweppes under licence.

My interest here is just to try to understand why people will pay such a huge premium for mineral water.

I guess it is a bit like Apple v Windows. You pay your money and takes your choice.

When investing in the stock market it is wise to remember that other people do not always behave the way one does oneself.

[villarich] 26/7/2017 17:34

Rage - don't forget FEVR accounted for 99% of the mixer market growth in 6 months too...giving the brand even more kudos.But it's not just the strong brand, it's the fact a G&T just tasted better with Fevertree than the own brands or Schweppes.

[ragehammer] 26/7/2017 16:50

Thankfully we don't need to guess whether people are willing to pay more for a premium mixer or whether they can taste the difference. It's a FACT that people are.

If you look at Tesco online grocery, FEVR tonic water is selling at about 34p/100ml. This compares to Schweppes at 12p/100ml and Tesco own brand tonic water as low as 4p/100ml. So, on the basis that Fever Tree tonic is almost 3 times more expensive than Schweppes and 8.5 times more expensive than Tesco own brand (not 3% and 8.5%, but 3 times and 8.5 times) they've just done 113% growth in the UK, for what most people previously considered to be a commodity product. I think this gives a pretty good indication of the power of its brand and why it's such a sought after investment. There are not many companies whose brands allow them to command such a price premium over their competitors.

[sogoesit] 26/7/2017 16:43

I can certainly tell the difference between Schhhh and Fever Tree Tonic. The bitter after taste of Schhhh is toxic & disgusting.
If you can't, keep buying the aspartamene junk.
Besides I believe in drinking my profits!

[martywidget] 26/7/2017 16:40

willoicc 26 Jul '17 - 16:26 - 820 of 822 0 0
The thing is, a mixer is just a mixer.

How many people on here say 'oh that is a nice mixer in that drink.'


Ask a Fever-Tree salesperson and find out.

[skinny] 26/7/2017 16:33

Back when Bacardi and coke was trendy, if you were served inferior 'coke' it made a huge difference to the taste - I assume these new mixers have a noticeable 'taste enhancing' quality.

[willoicc] 26/7/2017 16:26

The thing is, a mixer is just a mixer.

How many people on here say 'oh that is a nice mixer in that drink.'

[martywidget] 26/7/2017 16:25

Precisely.

[discodave4] 26/7/2017 14:50

On that logic if you don't want to taste the tonic then don't have a G&T!.

[willoicc] 26/7/2017 14:26

If you are drinking gin & tonic you want to taste the gin, do you not?

[grabster] 26/7/2017 13:40

willioicc - errm.. if your tastebuds are so dulled that you can't distinguish between one mixer and another, then of course there is absolutely no point you paying more for yours. Just go with whatever the pub barman has on tap.

A bit like asking why pay for better bread if it's only the sandwich filling that matters to you.

;-)

[panic investor] 26/7/2017 13:35

Will- you are having a laugh aren't you ?

[willoicc] 26/7/2017 13:30

Why do people pay a premium price for mixers that you don't taste anyway?

[staverly] 26/7/2017 11:28

The only surprise being that the moron(s) who pens the Tempus column in that celebrity rag, aka The Times of London, did not beseech their dwindling pool of readers to sell their FEVR holdings.

[greek islander] 26/7/2017 10:52

Lots of excitement here and ramping. However the stock and the recent interims speak for themselves. All pretty clear - we should be looking for a PE of about 120-150 when a company just keeps rising revenue like this one. I had expected a 50% rise but in the event that was totally smashed. Most importantly we are being predicted further gains before the full year results. Really reminds me of the rise and rise of ASOS where the share price just kept going. No one there at £20 would have predicted three times that within a year. No reason why this should not keep on a similar path.

[villarich] 26/7/2017 10:48

DD I was late to the party with an average of just over a tenner, so sitting on 100% gain now. I'm thinking of selling half just to have the free...But...The reason I bought in (stellar growth, premium niche product) hasn't changed so I'll be leaving things as is for the time being.