Dr. Martens Share Discussion Threads

[clocktower] 26/3/2024 17:12

With MIN there is not 30p+ in it falling like there is here impo.😎ӿ30;

[ny boy] 26/3/2024 16:47

CT..There’s always MIN 😅

[clocktower] 26/3/2024 16:33

Your correct on that NYB - Working Boots are now other brands for most builders and trades people, some are so good looking like sneakers with steel safety souls and caps.

Shame to see it going this way but it is where the profit is.

50p

[ny boy] 26/3/2024 13:28

In the current market and sector I would say, expect another trap door moment, only immediate interest cuts could stem the downturn but I still think, it’s a one trick pony, who wants to be seen in DM’s once gen z decide they are grandad gen

They had their time and milked a craze awhile ago but fashion is extremely fickle. One trick pony imo

[clocktower] 26/3/2024 12:46

The shoes on offer include what they describe as ORGINAL ICON shoes, which if they were only clearing fashion items they would not be taking huge reductions of up to 40% off a large range of what I would describe as bread and butter lines.



Things must be tuff and the share price is starting to reflect this.

Down down down, put it down to the USA .

[darrin1471] 22/3/2024 18:58

I would disagree. Now is the time of the year to clear winter lines you are not going to stock next year by giving genuine discounts

[clocktower] 21/3/2024 14:42

Still slashing prices by up to 40% - business must be on the back foot as it is well past sale time and one would expect they would not be needing to clear stock at this time of year.




They will need a Doctor in the house to fix this, if the problem is not terminal that is.

[clocktower] 18/3/2024 13:19

All on the right downward side now and before long I expect it to break down 80p

So where are the bulls now?

[clocktower] 08/3/2024 13:47

The market is starting to take into account the problems the company faces in the USA and possibly other markets now it seems, now they have unloaded stock onto market.

Back to base camp now.😊

[clocktower] 04/3/2024 15:31

Coming back down nicely, almost at stage 2.

[disc0dave46] 27/2/2024 17:09

Same here. Can't be anymore profit warnings and hopefully they are getting to grips with the US issues.

[clocktower] 27/2/2024 14:30

So the CFO has shown his confidence by buying in but maybe he thinks he can turn the sinking business around by jiggling the numbers. Time will tell.

Quality leather prices are moving up again, which will increase costs.

[philanderer] 21/2/2024 17:28

I nearly bought in but didn't ;-D

[castleford tiger] 21/2/2024 16:49

I am still not sure tbh

[philanderer] 20/2/2024 00:36

Three years on from Dr Martens’ float it may be time to put a toe in the water

Questor share tip: shares in the iconic footwear brand look cheap after years of trouble

[disc0dave46] 16/2/2024 13:19

Yep way too late!.Also agree - downticks are very petty and particularly when not content related but based purely on moronic hatred :)

[woozle1] 16/2/2024 12:06

You are correct. Thanks for correcting.

[itisonlymoney] 16/2/2024 11:08

clocktower, as a shorter, you are not 'early'. you're actually too late. much too late, according to the chart.

btw, if you're the idiot giving ppl a thumbs down on here, that is incredibly petty. have a great wkend yrself.

[itisonlymoney] 16/2/2024 11:07

I think you mean, no reason the shares 'shouldn't' do very well; or even, 'there's every reason the shares should do very well.'

as for clocktower's 'rush for the exits', no. Everyone is beginning to see the reversal. it already looks very obvious on the 6 month chart. my target for now is 150p, but if the retail situation looks good when we get there, i might stick with it to push on to 200p.

[woozle1] 16/2/2024 10:40

We'll know if the worm has turned when the US wholesalers start restocking. According to the Co, 3rd party inventory levels are low but they now have a warehousing system that can now deliver. One focus for the Docs in 24/25 is on destocking (cash positions tend to improve with positive w/c businesses) and we should see an improvement in cash.

"Given the high proportion of continuity products we sell, with four out of five pairs being black and having a strong product margin structure, we have minimal markdown risk below cost. Inventory levels are higher than optimal and we plan to right-size inventory through the course of FY25."

One observation is they still have quite a few job vacancies in the US and wondering if this could be a potential headwind.

This quote from Marketing Weekly also sheds more light on the US problems:

"In the US, the brand has hired a new marketing vice-president with the goal of refocusing on the boots business in mind. While the shoes and sandals businesses are growing faster than boots, Dr Martens remains primarily a boot brand."

“As the number one brand in boots, our job is to keep boots relevant. Our European teams and our Japanese teams did that well; our American team didn’t,” he said. “We’ve got to learn from that."

Similar to GAW in the US which got carried away with Lord of the Rings (read fashionable sandals) and forgot to focus on the main Warhammer 40k and Warhammer Fantasy franchises (read boots). If DOCS can address this issue then there is no reason the shares should do very well.

DYOR

[clocktower] 16/2/2024 10:19

Okay I was a little early but it was rising on hope rather than facts as provided by the company.
Patience and once it starts to fade, some on here will soon be taking their profits which soon turns rush for the exits.

Have a good weekend all.

[itisonlymoney] 15/2/2024 15:07

yip. wish my holding was bigger.

[disc0dave46] 15/2/2024 15:04

By my notes they've already had three profit warnings - 19th Jan 2023, 14th April 2023 and 30th Nov 2023.