Dr. Martens Share Discussion Threads

[clocktower] 16/2/2024 10:19

Okay I was a little early but it was rising on hope rather than facts as provided by the company.
Patience and once it starts to fade, some on here will soon be taking their profits which soon turns rush for the exits.

Have a good weekend all.

[itisonlymoney] 15/2/2024 15:07

yip. wish my holding was bigger.

[disc0dave46] 15/2/2024 15:04

By my notes they've already had three profit warnings - 19th Jan 2023, 14th April 2023 and 30th Nov 2023.

[woozle1] 15/2/2024 14:48

You have to expect something really bad to happen (always possible) to short at these levels.

[itisonlymoney] 15/2/2024 14:04

though maybe it's like the boiling frog thing, and you just sit there taking small hits...

one more thing. marshall wace are short here but they've been steadily exiting since December. Even the hedge funds are thinking this has bottomed.

[itisonlymoney] 15/2/2024 14:02

it looks like a melt up for now, so you have time to see the error of your ways. 😊

[itisonlymoney] 15/2/2024 14:01

Being short is very dangerous on a big brand with a market cap like this. news of a bid for DOCS could see it open 50% up. foreign economies seem to have a lot more money than ours. the docs i want are sold out not just in my size. things seem to be looking up. profit warnings come in threes. i think they're done here. recovery next. i think you know all of this deep down, which is why you keep posting negatives.

[clocktower] 15/2/2024 12:34

Second marker 92.10 -92.50.

Yes Woozie1 but that is me done and dusted risk wise.

[woozle1] 14/2/2024 11:37

Hope you're getting short, Clocko?

[clocktower] 14/2/2024 11:00

Any day now it will start to retrace back down impo.

It's all about the USA.

90.85 -91.35 Mark it.

[disc0dave46] 12/2/2024 19:05

It's finger in the air.

[velocytongo] 12/2/2024 18:57

Clocko - is it TA or fundemental analysis?

[disc0dave46] 12/2/2024 16:43

Still not substantiated your 50p call. Finger in the air.

[clocktower] 12/2/2024 15:03

Getting very near to the top of the spiral impo.

[disc0dave46] 12/2/2024 10:35

So why 50p?

[clocktower] 01/2/2024 14:05

Yes, I believe the company will struggle and it will be some time before they can re-structure the business and come to terms that the US is not the answer to their problems.

The US has burnt a lot of business that think they will hit it big in the USA.

It is the same with Electric cars in the US - fine in major cities but drive out and no blighter will want to own one. Another is re-chargeable batteries, what the good are they when the power stations go off-line. Imagine being a farmer in the US and needing a torch - you would rather buy a pallet load of batteries than have re-chargeable ones, because the power lines come down, your stuffed.

Logistics in a country the size of the USA is another issue, look how spread over the country the stores are:



Competition is fierce in the US.

[bookbroker] 01/2/2024 11:07

Any particular reason?

[clocktower] 01/2/2024 10:46

50p Target.

[bookbroker] 01/2/2024 10:31

General malaise after Fed decision and minutes, see property stocks and retailers hit the most. We have our own bank decision today, see no change there either.

[disc0dave46] 01/2/2024 09:51

Broker downgrade?

[bookbroker] 29/1/2024 12:38

Need to get Taylor Swift on board as an influencer, this brand has stood the test of time, and there are few shoe/boot brands that have adapted to the new world.

[clocktower] 29/1/2024 08:34

It may have already peaked, and the reality of the size of the mountain that would have to scale to return to it’s former glory is like expecting the UK to become a great industrial power once again, or have an army able to fight off the Russians.

[itisonlymoney] 28/1/2024 15:56

They have quite a good online platform plus other sellers so i don't think they're relying on the store network. i agree with you about one brand stores though. they shld be small and low cost. i've bought plenty of trainers online and had to send many back to get the right size so a physical store is a good option for many people, but mostly they are a showcase. i've never bought a tie that didn't fit. or luggage. am very tempted to buy the most expensive DMs now that i have a little bit of money.

definitely think there are questions about the value of this business but current p/e is 8.5. that looks a bit low to me for an iconic brand.

i bought some 'fastfit' mechanix work gloves a while ago. they are massively expensive for unlined work gloves; £23 versus about £3-5 pounds for something of lower quality. aimed at yanks - they simply have a lot more money than brits. foreign cache and the quality of DM's product means a lot more there than here, i reckon. hard to predict what will happen here but my gut tells me this is going up for a while and could be a bid target because of its brand value - not something i'm counting on because it's impossible to predict, but it's there in the background.

[clocktower] 27/1/2024 17:49

One of the major problems when you are opening and relying upon only own brand stores, is that casual curiosity wandering retail buyers do not enter stores that have limited choices, they are in most cases just brand faithful customers.

This maybe fine for luxury brands that certain customers aspire too but Docs will never be a product that folks aspire to purchase.

One brand stores tend to intimidate customers, as staff tend to be overly attentive, as they try to meet targets.

GAME was selling a product that bears no resemblance to wearable products.

Shops that have reduced numbers that were own brand in footwear - ECO Shoes , how many stores have they closed?

Mulberry closed their Paris and Bond Street store.

Samsonite had a store in Bond Street, and never relocated it.

Look what happened to Laura Ashley, fashion moved on and own brand stores brought the house down.

Has Church Shoes still got their own Regent Street?

With a little more research I bet I could come up with numerous single brand businesses that have had to close or gone to the wall.

Years ago, the Tie Rack, Carlton Luggage ( they were on Oxford Street), the Sock Shop to name just a few.

Anyway good luck if you’re buying or holding but I will be looking for another entry point to go short and that maybe 90p or £1. It just depends on signals.