Sundae Bar Plc (LSE:SBAR) has announced the implementation of a Bitcoin Treasury Management Policy, marking a significant step in its financial strategy. The move reflects the company’s view of Bitcoin as a modern store of value and potential hedge against inflation. This approach aims to enhance capital preservation while supporting Sundae Bar’s ongoing focus on developing its AI Agent marketplace.

The company has emphasized that the adoption of Bitcoin is a complementary financial measure and does not signify a shift in its core business model. Sundae Bar remains committed to its mission of building a robust, AI-driven two-sided marketplace that connects AI developers with businesses seeking intelligent automation tools.

While acknowledging the inherent risks of holding digital assets—such as price volatility and regulatory uncertainty—Sundae Bar has pledged full transparency and responsible treasury management practices to reassure shareholders.

About Sundae Bar Plc

Sundae Bar Plc is an emerging technology company dedicated to creating a dynamic marketplace for AI Agents. Its platform is designed to enable developers to distribute and monetize AI tools, while providing users—ranging from enterprises to individuals—a secure environment to discover and deploy advanced AI solutions. Following its recent AIM listing and successful £2 million fundraise, the company launched a live beta version of its marketplace featuring flagship AI agents, including Lucy (HR automation) and AROK (crypto trading). A full commercial rollout is expected in Q3 2025.

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