Microsalt plc (LSE:SALT), a leader in patented low-sodium salt solutions, has announced record first-half 2025 revenue, reflecting growing international traction and increasing demand from both established and new markets. In a recent interview with Ricki Lee on The Watchlist, CEO Rick Guiney discussed the company’s strategy for sustaining growth, strengthening partnerships, and capturing opportunities across global food and consumer markets.

A major driver of recent performance has been repeat orders from one of Microsalt’s largest customers, particularly across its divisions in Mexico and North America. Guiney explained that the company is reinforcing these relationships through direct engagement and a strengthened R&D platform. “Because of the size and importance of this customer, we’re making in-person visits and tailoring our solutions to ensure we meet their needs worldwide,” he said.

Microsalt is also gaining momentum in Asia, Australia, and South Africa. Guiney noted that entering new regions requires adapting to unique regulatory, cultural, and dietary dynamics. “Every geography has its own dietary preferences. Our research ensures we design the right formulas and flavour profiles to match local demand,” he explained.

Looking ahead, the company has set ambitious sales commitments for 2026 and 2027, supported by forward contracts and long-term customer relationships. “Our growth projections are solid because they’re based on existing customer commitments,” Guiney emphasized. “Once a customer goes low sodium, they can’t go back. That makes our business model very durable.”

Microsalt’s patented technology is a critical differentiator, providing both a competitive moat and scalability in a rapidly expanding market. “We’re the low-sodium specialists. This is all we do,” Guiney said. “If you walk through any grocery store, almost every product on the shelf is a candidate for sodium reduction. That’s the size of the opportunity.”

With global health authorities and regulators increasingly focused on reducing sodium consumption, Microsalt’s solutions are well-positioned to benefit from both policy support and consumer demand. For investors, the company offers exposure to a unique, patented product with global applicability and growing adoption across key markets.

For more on Microsalt’s growth and expansion strategy, visit microsaltinc.com.

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