Now Available at Walmart Nationwide
NEW
YORK, May 7, 2024 /PRNewswire/
-- Sprinkles, the renowned dessert bakery, is entering the
retail space with its first line of CPG products: Sprinkles
Chocolate Bars and Sprinkles Mini Chocolates. The
Chocolate Bars are available in four flavors, Red Velvet, Salted
Caramel, Sprinkle, and Milk Chocolate and the Mini Chocolate Bites
in Red Velvet and Salted Caramel are now available exclusively at
over 4,000 Walmart locations nationwide.
The premium cupcake-inspired indulgences made with real Rain
Forest Alliance certified chocolate, were soft-launched earlier
this year at Sprinkles bakery locations nationwide and were a
favorite among guests.
"Sprinkles is known for its decadent cupcakes and iconic
flavors, so translating that experience into the chocolate category
with Walmart, the largest retailer in the world, is beyond
exciting," said Dan Mesches, CEO of
Sprinkles. "We love seeing the Sprinkles brand alongside everyday
products to bring something new and unexpected to the snacking
space," said Mesches.
"We innovated a premium chocolate line that is completely new
and fresh in the candy aisle and accessible to shoppers nationwide.
Chocolate continues to be a favorite snacking option for consumers
and we think consumers will love to satisfy those cravings with
Sprinkles Chocolate Bars and Minis," says Ashley Rogers, President & CEO of Sprinkles
CPG.
The four individually wrapped chocolate bars retail at
$3.98 and the mini assorted package
at $5.98
Sprinkles will celebrate the chocolate launch with a private
launch event at their Beverly Hills flagship location on
May 9.
ABOUT SPRINKLES
Sprinkles offers premium cupcakes,
cakes and cookies that are baked fresh in small batches throughout
the day and handcrafted with only the finest ingredients. Sprinkles
opened its first bakery in Beverly Hills in 2005, drawing long
lines of loyal cupcake fans and celebrity endorsements. Passionate
innovators, in 2012, Sprinkles debuted the world's first Cupcake
ATM and has grown to over 70 bakeries and ATMs coast to coast. For
additional information and a list of future locations, please
visit www.sprinkles.com.
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SOURCE Sprinkles