New application for virtual reality provides nonprofits with the
capability to develop highly personalized experiences, offering a
level of donor engagement like never before.
WASHINGTON, May 6, 2024
/PRNewswire-PRWeb/ -- Moore, a leading constituent experience
management (CXM) company, announces the next step in experiential
marketing for donor cultivation. Moore has created an immersive
virtual reality donor experience, launching a new frontier of donor
engagement and captivating storytelling.
With this pioneering technology, nonprofit organizations can now
virtually walk donors through a hospital and into research
laboratories, on mission trips to bring surgery to undeveloped
countries, and even into the habitats of the endangered species
that organizations are working hard to save. By putting on virtual
headsets, users will get limitless glimpses into the work
mission-driven organizations do to make the world a better place
for all of us.
Moore CEO Gretchen Littlefield
commented, "Innovation is everywhere at Moore. With this
groundbreaking technology, we're revolutionizing storytelling and
bringing immersive experiences to donors' fingertips. We're helping
our clients build deeper engagement, trust and lasting impact with
the people that make their mission possible."
Moore will unveil the virtual experience at the annual Woodmark
Summit, May 7-9 in Cincinnati. Woodmark Summit is where the
nation's top nonprofit children's hospitals come together to hone
fundraising strategies, strengthen professional practices and share
ideas for improving the quality of health care for children through
philanthropy.
Moore partnered with virtual reality developer VRWERX to deliver
this groundbreaking solution. Steve
Harrison, president of Moore's CDR Agency Division,
Russell Naftal, co-managing partner
and founder of VRWERX, and others from Moore will introduce this
virtual experience for those attending the conference. The session,
entitled "Precision Development: 1:1 Immersive Storytelling," will
delve into this new frontier of precise audience development and
innovative approaches for donor engagement and storytelling.
The experience was built so that it can be scaled up or down to
meet all users at their various levels of the giving pyramid—from
individual giving to major and principal giving. By doing so, it
ensures the optimal use of the platform, the greatest ROI for the
effort and retains special features for each giving level that help
make constituents feel surprised and delighted.
"Moore thrives on using innovation, data and technology to
connect purpose-driven organizations more deeply with their
constituents. This advancement can literally change what donor
engagement will look like going forward. We're eager to embrace the
limitless possibilities," said Harrison.
During Woodmark Summit, Moore and VRWERX will also be giving
live demonstrations, taking viewers through a virtual journey that
highlights the amazing possibilities this revolutionary technology
represents.
"We're thrilled to partner with Moore, harnessing the
transformative potential of mixed reality to enhance engagement and
accessibility in nonprofit initiatives," said Naftal. "It's
profoundly rewarding to apply our VR expertise to develop a unique
mixed reality experience that leverages today's immersive
technology to enhance a hospital's capabilities in fundraising,
training and therapeutic interventions. This advancement paves the
way for groundbreaking innovations and significant impact on the
purpose-driven industry."
In addition to unveiling the new immersive storytelling
technology at Woodmark Summit, George
Whelan, president of Moore's Amergent Division, will be
giving a presentation on the myriad of ways the purpose-driven
sector can fully leverage AI. Participants can learn how Moore has
always been at the forefront of AI, embracing its enormous
potential to create relevant constituent experiences that maximize
performance and donor satisfaction through a variety of
applications.
About Moore
Moore is a data-driven constituent experience management (CXM)
company achieving accelerated growth for clients through integrated
supporter experiences across all platforms, channels and devices.
We are an innovation-led company that is the largest marketing,
data and fundraising company in North
America serving the purpose-driven industry with clients
across education, association, political and commercial
sectors.
Moore combines our strength in technology and unmatched industry
expertise to provide clients with strategy, creative, production,
media, data, response management and analytic services. Our
omnichannel solutions are powered by an ongoing investment in
next-generation artificial intelligence and machine learning that
deepens constituent relationships and creates transformational
growth. To learn more, visit wearemoore.com.
About VRWERX
VRWERX delivers revolutionary interactive content elevated by their
proprietary technology for the most enjoyable immersive experiences
across all platforms. They develop virtual and augmented reality
for interactive storytelling within games, mixed reality video,
location-based, and educational entertainment while utilizing
proprietary technologies for elevating interactive experiences.
Visit vrwerx.com for more information.
Media Contact
Mac McKeever, Moore,
207-841-6110, mmckeever@wearemoore.com,
https://wearemoore.com/
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SOURCE Moore