With Mindmatrix's ABM feature, corporate vendors gain deep
insights into their account ecosystem, enabling them to identify
and leverage multi-contact opportunities within target accounts for
personalized marketing and sales strategies.
PITTSBURGH, April 24,
2024 /PRNewswire-PRWeb/ -- Mindmatrix, the
next-generation PRM, Partner
Marketing and Sales Ecosystem
Enablement Solutions provider has introduced an
innovative Account Mapping feature to
its PRM and Partner Marketing
Software, Bridge, that supports account based marketing (ABM)
and sales. This latest addition to the Mindmatrix platform
revolutionizes traditional sales strategies by shifting the focus
from individual contacts to a comprehensive account-based marketing
and selling approach. With Mindmatrix's ABM feature, corporate
vendors gain unparalleled insights into their account ecosystem,
enabling them to identify and leverage multi-contact opportunities
within target accounts.
Our Account-Based Marketing capabilities
are a game-changer, allowing businesses to create and share highly
personalized marketing and sales campaigns that resonate deeply
with target accounts, said Harbinder
Khera, CEO, Mindmatrix.
The ABM feature within Bridge Partner
Marketing components of the software allows users to identify
and target key accounts based on specific criteria, including
company size, industry, revenue, and more. This kind of precise
targeting enables the development of personalized marketing and
sales strategies for each target account, delivering tailored
messaging and content that directly address their unique pain
points and challenges.
"We know the key to successful sales lies in targeting entire
accounts rather than individual contacts. But, one of the major
challenges faced by businesses is understanding the intricate
dynamics of their account landscape. Our new Account-Based Mapping
feature empowers vendors with a comprehensive view of their account
networks, facilitating more strategic and impactful sales
engagements," said Harbinder
Khera, CEO, Mindmatrix. "Our Account-Based Marketing
capabilities are a game-changer, allowing businesses to create and
share highly personalized marketing and sales campaigns that
resonate deeply with target accounts," added Harbinder.
Key highlights of Mindmatrix's Account-Based Mapping feature
include:
- Comprehensive Account Insights: Gain visibility into the number
of accounts and their distribution across partner networks,
empowering vendors with valuable data to drive informed sales
decisions.
- Multi-Dimensional Overlap Analysis: Identify overlapping
accounts among different partners through direct account overlap,
geographical overlap, and industry vertical overlap. This nuanced
analysis provides invaluable insights into shared opportunities and
potential collaboration areas.
- Enhanced Partner Collaboration: Foster stronger partnerships by
facilitating collaborative selling efforts and encouraging
alignment across partner networks. With clear visibility into
account overlap, vendors and partners can work together more
effectively to maximize sales opportunities.
- Targeted Sales Strategies: Tailor sales strategies based on
account-specific insights, ensuring that every engagement is
personalized and aligned with the unique needs of each target
account.
The Bridge Partner Marketing Software's ABM and
Account Mapping features allow businesses to build stronger
relationships with key accounts, enabling improved prospect and
partner engagement that accelerate deal closures.
About Mindmatrix
Mindmatrix Bridge 5.0 is more than a partner relationship
management (PRM) or channel marketing (TCMA) platform.
It's a Partner Ecosystem Orchestration Platform that draws on over
25 years of experience in direct and channel sales, partner
marketing, and channel operations. This SaaS platform enables your
internal partnership teams, external partners, influencers,
alliances, and other relevant stakeholders to work together and
communicate effectively throughout the sales ecosystem, from lead
generation and deal registration to qualification, nurturing, and
closing co-sell, referral, and partner-led deals.
Mindmatrix Bridge 5.0 is a comprehensive solution that
enables you to manage and optimize every aspect of your partner
lifecycle. With Mindmatrix, you can streamline your workflows,
align your strategies, and leverage your resources effectively. You
can also access a wide range of features that help you create and
execute marketing campaigns, manage assets and opportunities,
register deals, and measure channel performance. Moreover, you can
enhance your partner engagement and productivity with training and
certification modules, incentives and rewards systems, and create
or upload content using user-friendly designs.
What sets Mindmatrix apart from other platforms is its
flexibility, customization, and end-to-end capabilities. You can
get a free POC that is fully integrated and tailored to your
specific needs, so you can see the benefits of Mindmatrix before
making a decision on your channel enablement platform. Your company
can benefit from a single platform that automates your channel
operations, partner sales, and channel marketing and
adapts to your business size and goals. You can have unlimited
partners and users, free unlimited support with no hidden fees, and
scalability for future growth.
Mindmatrix Bridge 5.0 is not just a platform; it's a
partner in your success. It empowers you to collaborate and grow
with your entire sales ecosystem. Discover the potential of
Mindmatrix today.
(Learn more about Mindmatrix)
Media Contact
Kevin Hospodar, Mindmatrix, 4128608729,
kevin.hospodar@mindmatrix.net, https://www.mindmatrix.net/
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SOURCE Mindmatrix