NEW
YORK, May 20, 2024 /PRNewswire/ -- The
global feminine hygiene products market size
is estimated to grow by USD 14.44 bn
from 2024-2028, according to Technavio. The market is estimated to
grow at a CAGR of over 6.73% during the forecast
period.
For more insights on the forecast market size and
historic data (2018 - 2022) - Download
Free sample report in a minutes
Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Product (Sanitary napkins, Tampons,
Pantyliners, Menstrual cups, and Feminine hygiene wash), and
Geography (Europe, North America, APAC, South America, and Middle
East and Africa)
|
Region
Covered
|
Europe, North America,
APAC, South America, and Middle East and Africa
|
Key companies
profiled
|
BeYou, Corman SpA,
Edgewell Personal Care Co., Essity AB, First Quality Enterprises
Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao
Corp., Kimberly Clark Corp., Lagom Labs Private Limited, Maxim
Hygiene Products Inc., Ontex BV, Premier, The Good Glamm Group, The
Honest Co. Inc., The Procter and Gamble Co., The SCA Group LLC,
TZMO SA, Unicharm Corp., and Unitex Composite Mills Ltd
|
Key Market Trends Fueling Growth
The feminine hygiene market is witnessing a shift towards
organic products due to increasing consumer preference for
healthier and eco-friendly alternatives. In developed countries
like the UK and US, women are opting for menstrual products made
from natural raw materials, such as organic cotton, free from
synthetic dyes, fragrances, and rayon. This trend is driven by the
perceived health benefits and higher quality standards of organic
products. Additionally, there is a growing focus on biodegradable
and compostable menstrual products to reduce waste and address
societal stigmas surrounding menstruation. Women's empowerment and
education are also key factors influencing this market, with
initiatives promoting reusable menstrual cups and cloth
pads.
Market Challenges
• The feminine
hygiene products market, primarily consisting of sanitary napkins,
tampons, panty liners, and wipes, has faced criticism due to
potential health risks. Peroxide and fragrances in scented products
can irritate skin and increase infection risk. Dioxin, a bleaching
agent, harms reproductive systems, while furans from inorganically
grown cotton contribute to allergic reactions and rashes.
Biodegradable materials and certified vegan alternatives are
gaining popularity due to concerns over waste and women's health.
Education and literacy rates play a crucial role in addressing
societal stigma and cultural taboos surrounding menstruation. Waste
reduction initiatives and reusable menstrual products, such as cups
and cloth pads, offer sustainable alternatives to disposable
options.
Research report provides comprehensive data on
impact of trend, driver and challenges - Buy
Report
Segment Overview
This feminine hygiene products market report extensively covers
market segmentation by
- Distribution Channel
- Product
- 2.1 Sanitary napkins
- 2.2 Tampons
- 2.3 Pantyliners
- 2.4 Menstrual cups
- 2.5 Feminine hygiene wash
- Geography
- 3.1 Europe
- 3.2 North America
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Offline- Market segmentation in the
distribution channel for feminine hygiene products involves various
retail formats, including department stores, supermarkets,
hypermarkets, pharmacies, and convenience stores. Surveys and
studies suggest that literacy rates and education of girls
significantly impact the demand for these products, particularly
during menstrual cycles. Ignorance and societal stigma surrounding
menstruation persist, leading to the continued sale of sanitary
napkins, tampons, panty liners, and pads. However, societal
conventions and cultural taboos have sparked interest in
alternative, reusable menstrual products, such as menstrual cups
and reusable cloth pads. These eco-friendly options address women's
health concerns, reduce waste, and contribute to women's
empowerment. Additionally, disposable deodorizing wipes and
biodegradable menstrual products cater to consumers seeking
allergy-friendly, fragrance-free, and eco-conscious alternatives.
The use of biodegradable materials, compostable bioplastics, and
organic cotton in feminine hygiene products has gained popularity
due to concerns about plastic waste and synthetic dyes. Certified
vegan options are also available for consumers with specific
dietary preferences. Plastic Oceans International and other
environmental organizations emphasize the importance of waste
reduction initiatives in the feminine hygiene market.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Market Research Overview
The Menstrual Hygiene Products market encompasses a wide range
of items designed for women's health and wellbeing. These products
include sanitary pads, tampons, menstrual cups, and reusable
menstrual products. The market is driven by various factors such as
increasing awareness about menstrual hygiene, rising disposable
income, and changing consumer preferences. The market is segmented
based on product type, distribution channel, and geography.
Sanitary pads and tampons are the most commonly used products,
while menstrual cups and reusable menstrual products are gaining
popularity due to their eco-friendly and cost-effective nature. The
market is expected to grow at a significant rate in the coming
years, with developing economies showing a high potential for
growth. The Allergic reactions, rashes, and discomfort are some of
the challenges faced by the market. The Fragrance, absorbency, and
convenience are the key factors influencing the consumer's
decision-making process. The market is competitive, with various
players offering a wide range of products catering to different
consumer needs and preferences. The market is expected to witness
innovation and technological advancements in the coming years, with
a focus on sustainable and eco-friendly products. The Trends, such
as the increasing acceptance of reusable menstrual products, are
shaping the market dynamics. The Pantyliners, liners, and organic
products are some of the other product categories in the market.
The market is expected to grow significantly in the coming years,
with a focus on innovation, sustainability, and consumer
convenience.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product
-
- Sanitary Napkins
- Tampons
- Pantyliners
- Menstrual Cups
- Feminine Hygiene Wash
- Geography
-
- Europe
- North America
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/feminine-hygiene-products-market-size-is-set-to-grow-by-usd-14-44-bn-from-2024-2028--increasing-in-aggressive-marketing-by-vendors-to-boost-the-market-growth-technavio-302149621.html
SOURCE Technavio