Holding(s) in Company

 
TIDMSPMG 
 
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| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES | 
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|1. Identity of the issuer or the underlying issuer of   |Sport Media Group plc| 
|existing shares to which voting rights are attached:    |                     | 
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|2 Reason for the notification (please tick the appropriate box or boxes):     | 
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|                                                                            | | 
|An acquisition or disposal of voting rights                                 |X| 
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|                                                                            | | 
|An acquisition or disposal of qualifying financial instruments which may    | | 
|result in the acquisition of shares already issued to which voting rights   | | 
|are attached                                                                | | 
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|                                                                            | | 
|An acquisition or disposal of instruments with similar economic effect to   | | 
|qualifying financial instruments                                            | | 
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|                                                                            | | 
|An event changing the breakdown of voting rights                            | | 
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|                                                                            | | 
|Other (please specify):                                                     | | 
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|3. Full name of person(s) subject to the  |Lloyds Banking Group plc           | 
|notification obligation:                  |                                   | 
|                                          |                                   | 
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|4. Full name of shareholder(s) (if        |See Section 9.                     | 
|different from 3.):                       |                                   | 
|                                          |                                   | 
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|5. Date of the transaction and date on    |23 April 2010                      | 
|which the threshold is crossed or reached:|                                   | 
|                                          |                                   | 
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|6. Date on which issuer notified:         |27 April 2010                      | 
|                                          |                                   | 
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|7. Threshold(s) that is/are crossed or    |Direct / Indirect holdings remain  | 
|reached:                                  |above 12% (Direct holdings reduced | 
|                                          |to below 8%)                       | 
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|8. Notified details:                                                            | 
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|A: Voting rights attached to shares                                             | 
|                                                                                | 
+------------+---------------------+---------------------------------------------+ 
|Class/type  |Situation previous   |Resulting situation after the triggering     | 
|of          |to the triggering    |transaction                                  | 
|shares      |transaction          |                                             | 
|            +----------+----------+---------+-------------------+---------------+ 
|if possible |Number    |Number    |Number   |Number of voting   |% of  voting   | 
|using       |of        |of        |of shares|rights             |rights         | 
|the ISIN    |Shares    |Voting    +---------+---------+---------+------+--------+ 
|CODE        |          |Rights    |Direct   |Direct   |Indirect |Direct|Indirect| 
+------------+----------+----------+---------+---------+---------+------+--------+ 
|Ord 0.25p   |          |          |         |         |         |      |        | 
|Shares      |12,548,213|12,548,213|7,852,278|7,852,278|4,345,936|7.944%|4.397%  | 
+------------+          |          |         |         |         |      |        | 
|GB00B11FCP94|          |          |         |         |         |      |        | 
+------------+----------+----------+---------+---------+---------+------+--------+ 
 
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|B: Qualifying Financial Instruments                                      | 
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|Resulting situation after the triggering transaction                     | 
|                                                                         | 
+-----------------+----------+----------+---------------------+-----------+ 
|Type of financial|Expiration|Exercise/ |Number of voting     |% of voting| 
|instrument       |date      |Conversion|rights that may be   |rights     | 
|                 |          |Period    |acquired if the      |           | 
|                 |          |          |instrument is        |           | 
|                 |          |          |exercised/ converted.|           | 
|                 |          |          |                     |           | 
+-----------------+----------+----------+---------------------+-----------+ 
|                 |          |          |                     |           | 
+-----------------+----------+----------+---------------------+-----------+ 
 
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|C: Financial Instruments with similar economic effect to Qualifying Financial | 
|Instruments                                                                   | 
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|Resulting situation after the triggering transaction                          | 
|                                                                              | 
+---------------+--------+----------+----------+--------------+----------------+ 
|Type of        |Exercise|Expiration|Exercise/ |Number of     |% of voting     | 
|financial      |price   |date      |Conversion|voting        |rights          | 
|instrument     |        |          |period    |rights        |                | 
|               |        |          |          |instrument    |                | 
|               |        |          |          |refers to     |                | 
+---------------+--------+----------+----------+--------------+-------+--------+ 
|               |        |          |          |              |Nominal| Delta  | 
|               |        |          |          |              |       |        | 
|               |        |          |          |              +-------+--------+ 
|               |        |          |          |              |       |        | 
+---------------+--------+----------+----------+--------------+-------+--------+ 
 
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| Total (A+B+C)                                         | 
|                                                       | 
+-------------------------+-----------------------------+ 
| Number of voting rights | Percentage of voting rights | 
+-------------------------+-----------------------------+ 
| 12,198,214              | 12.341%                     | 
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|9. Chain of controlled undertakings through which the voting rights and/or the| 
|financial instruments are effectively held, if applicable:                    | 
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|12,156,588 shares (12.299%) are under the control of Scottish Widows          | 
|Investment Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group| 
|Ltd, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned         | 
|subsidiary of Lloyds Banking Group plc (Direct / Indirect Interests).         | 
|                                                                              | 
|Within these holdings, 7,171,642 shares (7.256%) are managed on behalf        | 
|of Clerical Medical Managed Funds Limited, a wholly owned subsidiaries of HBOS| 
|Financial Services Limited, a wholly owned subsidiary of HBOS Insurance &     | 
|Investment Group Limited, a wholly owned subsidiary of HBOS plc, a wholly     | 
|owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds  | 
|Banking Group plc. These holdings are therefore disclosed as an overall Direct| 
|Interest.                                                                     | 
|                                                                              | 
|                                                                              | 
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| Proxy Voting:                                                          | 
|                                                                        | 
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| 10. Name of the proxy holder:                                    | N/A | 
|                                                                  |     | 
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| 11. Number of voting rights proxy holder will cease to hold:     | N/A | 
|                                                                  |     | 
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| 12. Date on which proxy holder will cease to hold voting rights: | N/A | 
|                                                                  |     | 
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|13. Additional information:  |Notification using the Total Voting Rights      | 
|                             |figure of 98,842,383                            | 
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|14. Contact name:            |Matthew Wilson                                  | 
|                             |                                                | 
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|15. Contact telephone number:|0113 235 7729                                   | 
|                             |                                                | 
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[HUG#1409206]