Directors' Shareholdings

 
TIDMESN 
 
29 June 2009 
 
     Essentially Group Limited ("Essentially" or the "Company") 
 
                       Director Shareholdings 
 
Essentially, the AIM listed full  service sports marketing and  media 
group, announces that further to  the re-negotiation of the  deferred 
consideration  liability,  as  announced   today  in  the   Company's 
preliminary results, the Company has applied for 28,583,334  Ordinary 
Shares in the Company of 0.1p each ("Ordinary Shares") to be admitted 
to AIM. Admission is expected to take place on 2 July 2009. 
 
As part of the deferred  earn out payments, certain directors,  being 
Bart Campbell, Tim Berg and Matt Vandrau, received Ordinary Shares in 
the Company at a price of 6p each, and now hold the following: 
 
 
Director      Shares issued Revised      Percentage 
                            Shareholding 
Bart Campbell 1,175,000     8,107,894    3.59 % 
Tim Berg      529,801       1,485,583    0.65 % 
Matt Vandrau  781,250       2,820,928    1.25 % 
 
 
Following the issue of Ordinary shares, for the purpose of the 
provisions of the Financial Services Authority's Disclosure and 
Transparency Rules, Essentially Group Limited's issued share capital 
consists of 225,675,535 Ordinary Shares with voting rights. No 
ordinary shares are held in Treasury. 
 
The above figure of  225,675,535 may be used  by shareholders as  the 
denominator for the calculations by which they will determine if they 
are required  to notify  their  interest in,  or  a change  to  their 
interest in, Essentially Group Limited under the FSA's Disclosure and 
Transparency Rules. 
 
For further information please contact: 
 
 
Bart Campbell/Dwight Campbell             020 7820 7000 
Essentially Group Limited 
Ivonne Cantu/Beth McKiernan               020 7397 8900 
Cenkos Securities plc 
 
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This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement.