ACQUISITION

    ACQUISITION
             



 For Immediate Release 10 November 2008








                      Essentially Group Limited
                  ("Essentially" or the "Company")


   ACQUISITION OF RUGBY PLAYER MANAGEMENT BUSINESS IN SOUTH AFRICA

Essentially Group  Limited ("Essentially"  or the  "Group"), the  AIM
listed  full  service   sports  marketing,   media,  management   and
professional services Group, today announces that it has acquired the
management contracts and  management team of  40 South African  rugby
players (the "Acquisition").

About the Acquisition

Essentially's South African  subsidiary ("Essentially South  Africa")
is currently  the sole  contracted commercial  advisor to  the  South
African  Rugby   Players  Association   ("SARPA").  The   Acquisition
compliments its existing rugby client  base by adding the  management
contracts and management team of 40 rugby players, including  current
South African international rugby union players ("Springboks") Victor
Matfield, Juanne Smith, Francois Steyn, Johann Muller, Albert van der
Berg, Bismarck du  Plessis, Heinrich Brussow,  Jannie du Plessis  and
six further South African  players playing internationally  including
CJ van  der  Linde  at  Leinster, all  adding  to  Essentially  South
Africa's current roster of leading South African players.

All of the  client players  managed by Essentially  South Africa  are
forward contracted for at least one season and most for more than two
seasons.  This gives great visibility to the business consistent with
Essentially's aims in this area, but also gives the Group a  presence
with size  and  quality  in  South  Africa  and  further  strengthens
Essentially's leading  position in  rugby  and cricket,  both  sports
which are rapidly developing commercially.

Stephan Weyers and Gerrie Swart, the two qualified sports lawyers who
originally  established  and  managed  the  players,  will  head   up
Essentially's rugby and cricket athlete management business in  South
Africa, a  role that  they historically  performed part  time  whilst
practising as sports lawyers.

Consideration for the Acquisition

The total  consideration  is  4m South  African  Rand  (approximately
£258,000) paid  in full  on completion.  The consideration  is to  be
settled as to ZAR  3m in cash  and ZAR 1m in  new ordinary shares  in
Essentially  Group   ("Ordinary   Shares")  at   9.2p.    The   total
consideration is 4x warranted EBIT  and will be immediately  earnings
enhancing to  shareholders of  Essentially.  Furthermore,  the  Group
will gain the added benefit of international placement income staying
within the Group allowing Essentially  to gain further critical  mass
in professional rugby.

Application has been made for 701,262 Ordinary Shares to be  admitted
to trading  on AIM,  which  is expected  to  commence on  Tuesday  11
November 2008.

Commenting on  the acquisition,  Bart Campbell,  CEO of  Essentially,
said:
"We are  delighted to  welcome Stephan  and Gerrie  to  Essentially.
Their experience, expertise  and knowledge of  the industry in  South
Africa  will  be  invaluable  to   the  Group  going  forward.    The
acquisition is timely in view of  the British Lions Tour in 2009  for
which we are  the exclusive commercial  agency and further  underpins
Essentially's strategy of providing a broad range of services to  our
clients in  our  core  sports.  The  acquisition  of  the  management
contracts and  team gives  us further  presence in  a proud  sporting
nation and, with the help of  Stephan and Gerrie, we look forward  to
growing the business rapidly and profitably over the coming years."

Stephan Weyers, Director of Essentially SA, commented:
"We are delighted  to become a  part of Essentially  and provide  our
clients with the  Group's unrivalled  global reach  in rugby  union.
South Africa will  be at the  heart of some  of the leading  sporting
events over the coming 2 to 3 years and we believe it is key to  have
access to Essentially's services  and global reach. This  transaction
catapults our  business to  the next  level and  we look  forward  to
working with Bart and his team  to execute on the significant  number
of opportunities in South African sport."

For further information please visit http://www.essentiallygroup.com
 or contact:


Essentially Group        Buchanan Communications  Cenkos Securities
Limited
Bart Campbell, Group CEO Bobby Morse              Beth McKiernan
Tel: [phone] Christian Goodbody       Tel: [phone]
                         Ben Romney               8927
                         Tel: [phone]



Notes to Editors:

About Essentially
Essentially is listed on AIM (RIC: ESN) and is a leading  independent
sports  marketing,  media,  management  and  services  agency.    The
business is split into  three divisions: sports marketing  comprising
rights sales, consultancy and events management; athlete  management;
and professional services which includes tax, image rights and  other
related services.  Strong and focussed positioning in its core sports
of expertise including rugby union (clients include the 2009  British
and Irish Lions, the Magners League, Rugby World Cup 7's 2009,  Welsh
Rugby Union) and  cricket (clients  include all  Test Match  Grounds,
MCC, the  Professional Cricketers  Association) provide  a  strategic
platform for growth and market expertise.  Essentially also enjoys  a
strong reputation in Formula One motorsport working for and with  the
ING Renault team and Red Bull racing.

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