Blue Star Mobile Share Discussion Threads

[rivaldo] 27/3/2007 11:39

Good to see a tick up and the upward trend continuing just 4 days before the year end.

Given the last director buying was on 23rd February a decent interval has now occurred for a trading statement. We shall see.

EDIT - I shouldn't have said anything!

[rivaldo] 23/3/2007 12:40

Funnily enough, yes (can't speak for anyone else though). Try here if you want more info - looks fine to me:

[sheeneqa] 23/3/2007 12:02

Done your DD on the management chaps?

[rivaldo] 23/3/2007 11:25

And 4v1 on Level 2...

[rivaldo] 23/3/2007 11:17

Ticking up again a few days before the 31/3 year end.

[rivaldo] 16/3/2007 06:36

Remember the tiny m/cap here...read to the end for the BTR quotee:



"Working Without Wires

Bentley and his innovative promotional team aren't the only ones who have discovered mobile marketing to be an affordable, effective way to reach the ears of consumers who are ready, willing and able to buy. According to the Mobile Marketing Association (MMA), the sector is growing in leaps and bounds as more people worldwide become reliant on digital communication solutions.

Defined as a "unique, complex, mix of technologies, business skills, and marketing expertise," the MMA calls mobile marketing a "child born of the Internet revolution" that today's companies can't afford to ignore. As one of the first new media channels to arise in more than 50 years, the MMA expects the sector to quickly become a primary means of reaching out to customers.

The numbers are compelling: there are currently more mobile phone subscribers in the world (1.4 billion), than there are landline phone subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, E-mail, digital photos and navigation. More than 350 billion text messages (or "SMS" messages) are exchanged across the world's mobile networks every month, with more than 15 percent of these messages classified as commercial or marketing in nature, according to the Yankee Group.

From the MMA's perspective, the objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Rather than stand alone, the channel leverages traditional promotional channels (the recent campaigns associated with "American Idol" and "The Apprentice" are both good examples of this), making it a perfect match for direct response marketers looking to maximize their media and related investments.

And there's more to come, according to the MMA, which in a recent survey found that by 2008, 89 percent of brand marketers will be using text and multimedia messaging to reach their audience, with nearly one-third planning to spend in excess of 10 percent of marketing budgets on the medium. In five years, more than half of brands (52 percent) expect to spend between 5 and 25 percent of their total marketing budget on mobile marketing. And with 28 percent of today's mobile phones offering video capability, and 12 percent of the population showing an interest in viewing mobile video in the next six months (up from a current 1 percent), expect to see the visual aspect of mobile marketing gaining in popularity during the next few years.
So far, 40 percent of brands have already deployed text-messaging campaigns, and 18 percent have deployed multimedia messaging (MMS) campaigns. Despite the traction already achieved in the market, the MMA says the lack of supporting information needed to manage and optimize such programs creates challenges.

It reports that more than half (55 percent) of brands are unsure how to reach specific target audiences via mobile campaigns, 58 percent are unsure about how to implement and measure an SMS campaign, and 61 percent are unsure how to implement and measure a multimedia message (MMS) campaign.

Despite the pitfalls, the prognosis is good. The MMA reports that brands expect mobile marketing to become far more effective than traditional direct mail, with 47 percent expecting between 5 and 15 percent of recipients to request more information or a sample, and 34 percent expecting between 5 and 20 percent of recipients to undertake a financial transaction after receiving a mobile marketing message."

"Calling mobile marketing "the fastest growing advertising segment right now," David Maclachlan, COO at London-based Blue Star Mobile, says that many wireless marketing ideas are being put on the table right now, most of which are focused on raising brand awareness and attention.

"Everyone wants to measure ROI, but most of what's out there right now isn't focused on ROI," says Maclachlan, who prefers to keep campaigns simple, immediate and relevant for the person on the other end of the phone. "The end user, in general, is quite challenged by all of this new technology that his or her phone contains, so the best approach is to keep it simple.""

[silent_angel] 28/2/2007 14:36

Just bought 10000 at 15.94p per share.

[rivaldo] 27/2/2007 10:13

Nice 62k purchase at the full 17p offer at today's open too.

[rivaldo] 27/2/2007 08:59

Exactly Mo - no need for BTR to be too ambitious. For a £4m m/cap company with around £4m of annualised sales already, just a small slice will do as you say.

Just to reiterate, from prior results:

"David Beckham - The negotiation on behalf of Motorola Inc for David
Beckham to become its Global Brand Ambassador. Extended agreement for Blue Star
to manage the partnership globally for the contract duration."

BTR's decision to set up a US office (and a China office) just has to be perfect timing...

BTR is such a tiddler yet has a blue chip customer list to die for (similarly to GNG)...this is another company which'll probably be snapped up at some point.

[mo123] 27/2/2007 08:42

Researched the internet sites relating to marketing and ad growth in the mobile environment. It's easy to see now why BTR opened up a US office.
If the co. can capture a small fragment of the perceived growth then the outlook should be positive.

From Mobile Marketing & Advertising

Up until recently the only mechanism for delivering advertising messages to mobile devices was via SMS and WAP Push. However, now that 3G phones, with their multimedia capabilities, are reaching critical mass, the opportunities for advertising and brand extension, primarily via mobile video, are greatly increased. Current growth in non-voice services, coupled with a recent surge of activity in mobile search services, strongly suggests that mobile advertising is finally about to take off. Our latest report predicts that the market for mobile advertising will grow from $255 million in Europe and the US to almost $2 billion in 2011.

[rivaldo] 26/2/2007 11:45

Ta GI, glad you're doing OK! Didn't mean to be over-serious, and of course I do like the stocks I post on otherwise I wouldn't hold them!

BTR has of course come back a bit now on profit-taking - interesting to see if the buying continues on the dip.

[greek islander] 26/2/2007 11:25

Of course Rivaldo and yes I have looked at this one after you pointed it out and it looks worth a small punt if only because you are currently my lucky omen.
No reason really for investing but as I had the cash sitting earning nothing....................................

Don't feel responsible it's all my decision for good or bad.

Thanks though I will now try to find another stock of my own

Best wishes

[rivaldo] 26/2/2007 11:17

GI, no disrespect but everyone makes their own decisions - everything I say is always prefaced by DYOR, IMHO. In particular, I've held BTR over a year and watched it double, come back and now surge again, hopefully permanently this time. The difference now is I've got 50% AIM taper relief, so all gains will be taxed at only 20% rather than 40% - a big difference. So with ref to your prior comment, it's not easy - it's been a question of patience and running with it, as with GNG, FDP, RCG and the others.

[greek islander] 26/2/2007 11:10

Thanks Rivaldo

OK I've now broken my basic rule and bought two holdings today both of whom are not yet in profit.
Must be getting rash.

Bought a small amount of BTR today (just now) to add to my Transense which I bought Friday and again today. I guess when you're winning you have to run with it.
I'll keep an eye on this one.
Get to know it.

No blame on you if it goes bottomside up. It looks a very good bet and went in on the basis that the upside is far greater than the downside and it is low cap which I love.

Amazing run at the moment.

[greek islander] 26/2/2007 11:03

Riv

It's just too easy at the moment?

[rivaldo] 26/2/2007 10:58

Obviously a long-termer then Silent_Angel :o)) Not my style at all I'm afraid.

Thx GI. Lots of promise here, especially as BTR is such a tiddler yet is expanding into the USA and China, is leading Beckham's branding, has a blue chip customer list to die for (similarly to GNG)...this is another company which'll probably be snapped up at some point.

OT : my other tiddler WST is on the move too. That and VLE next to surge hopefully.

[silent_angel] 26/2/2007 10:46

Just sold 10000 at 17.65p for £393.25 profit
bought DEMG instead.

[greek islander] 26/2/2007 10:42

Riv

You seem to have done it again. Almost followed you in first thing today but thought "calm down, this is not your sort of company so rammed the money into Transense instead which immediatley surged (not because of me).

[rivaldo] 26/2/2007 10:41

Top riser on the entire market now...

Just re-read the interims and got reminded of this:

"David Beckham - The negotiation on behalf of Motorola Inc for David
Beckham to become its Global Brand Ambassador. Extended agreement for Blue Star
to manage the partnership globally for the contract duration."

BTR's decision to set up a US office just has to be related...they're obviously expecting a major campaign to be launched, and Beckham's transfer to the USA will just make this an even bigger deal.

[hattori_hanzo] 26/2/2007 10:06

I tried to pick up a few BTR first thing this morning, but couldnt get any online, then couldn't get a decent amount at a decent price.
The same thing happened with me last week on GDP.....and that subsequently went up 100% in 3 days!

Sigh!

[philjeans] 26/2/2007 09:42

Lots happening behind the scenes with this one and 2007 will be a transformational year.

Definitely in the right place at the right time!

[njp] 26/2/2007 09:39

Only a 'pin money' trade for me, but nice to see it doing well.

[nickcduk] 26/2/2007 09:34

Im away from my desk on Friday and missed the golden opportunity to pick up more stock. I was hoping that it would continue to slip under the radar but todays rise puts an end to that. Ive tried picking up more stock at 17p but the size offered isnt worth bothering with. Hopefully it will all calm down and drift lower again and ill get a chance to get a few more before results. I dont often say this about many of my holdings but will everyone please stop buying!

[dave88] 26/2/2007 09:02

Already a holder here but added some more this morning my broker could only get me 10k at 16p which moved the price,going to put a limit buy in if any more come available at that price i'll be adding more!