RANCHO SANTA FE, Calif.,
Oct. 1, 2020 /PRNewswire/
-- Today officially marks the kick-off of the 22nd
Annual Home 4 the Holidays campaign, sponsored by Blue
Buffalo. To celebrate, next week the big hearted pet food
company is providing animal rescue organizations and shelters on
both coasts of the country, a very special holiday gift. For
the third year, Blue Buffalo, the title sponsor of the Helen
Woodward Animal Center-originated campaign, will unload a massive
amount of free pet food to San
Diego and New York City
rescues. At the same time, Naturally Fresh will also provide free
pallets of their premium kitten litter.
Since its start, Home 4 the Holidays has helped place more than
17 million pets (from over 4,000 participating global rescue
partners) into loving homes. The program seeks to encourage
families to find their four-legged family members at a shelter,
rather than a pet store or breeder, during the holiday season when
more families choose to bring home a new pet than any other time of
the year.
Blue Buffalo has supported Helen Woodward Animal Center's
holiday campaign since 2013. Last year, the campaign resulted
in more than 1 million orphan dogs and cats united with loving
families.
"Blue Buffalo believes pets truly become family members and we
are proud to support pet adoption programs through the year," said
Blue Buffalo Marketing Director Danielle
Donegan. "The Home 4 the Holidays campaign is
especially important to the animal shelter and rescue communities
nationwide because it helps millions of orphan pets find forever
homes."
Many animal welfare organizations struggle with limited funding
and hungry mouths to feed, while juggling budgets with supply costs
and medical expenses. 2020's pandemic placed an even greater
financial strain on rescue facilities that depend on donations for
much of their limited income. Scheduled for Wednesday, October 7th, the
Coast-to-Coast Blue Buffalo Food Drop helps takes a big bite out of
the financial strain; enabling shelters to focus on matching pets
with loving families. Blue Buffalo is delivering several
truckloads of food to Helen Woodward Animal Center and the Center's
newest partner, Paws Crossed Animal Rescue in New York. The much-needed holiday meals
will be distributed to pet rescues within those regions.
"Blue Buffalo has been an incredible supporter of animal
adoption and rescue facilities all over the country," stated Helen
Woodward Animal Center VP of Development Renee Resko. "They
have put so much heart behind the marketing efforts they do to
promote adoption during the holiday season and the gift of free
food to rescue facilities is icing on the cake. We are
honored to be one of the facilitators of this amazing holiday
delivery."
Helen Woodward Animal Center is also ensuring that a portion of
the pet food donation be provided to The Animal Rescue Mission
located in Los Angeles,
California. This donation will be made in recognition of
2020's Remember Me Thursday® Official Spokesperson and actress,
Jennie Garth who fostered a shelter
pup during the COVID-19 quarantine. The Garth family fell in love
with, and eventually adopted, their foster naming him Fauci (after
Dr. Fauci). In recognition of Jennie's heart and her enthusiastic
voice for rescue pets around the world, this food will be provided
to other pets awaiting adoption at Fauci's alumni shelter, The
Animal Rescue Mission.
Helen Woodward Animal Center wants to continue to encourage
rescue organizations to up their adoption efforts during the
holiday season, when more families opt to bring home a new pet. For
the second year, the Center is offering $25,000 to the rescue organization that develops
the most creative promotion to increase adoptions.
There are many ways to get involved in the Blue Buffalo Home 4
the Holidays campaign including adopting and encouraging friends to
adopt and then showing the world your newly adopted best friend by
posting a photo at
https://animalcenter.org/home-4-the-holidays/contest, or sharing on
Twitter or Instagram with #IChoseToRescue and tagging @hwac and
@bluebuffalo. For more information about the campaign
or to find participating local shelters and rescues groups, go to
https://animalcenter.org/home-4-the-holidays.
For information on Helen Woodward Animal Center, call
858-756-4117, visit www.animalcenter.org or stop by at 6461 El
Apajo Road, Rancho Santa Fe, CA
92067.
About Home 4 the Holidays (H4TH)
As one of the most
successful pet adoption programs in the world, H4TH partners with
thousands of animal organizations dedicated to finding forever
homes for orphan pets. Founded by Helen Woodward Animal Center and
in partnership with Blue Buffalo this year, the program began in
1999 with just 14 participating animal shelters in San Diego County. Since it began 22 years ago,
partner organizations in the Home 4 the Holidays campaign have
helped more than 17 million families experience the joy of pet
adoption, including more than 1.3 million pet adoptions last year
alone. For more information, please visit
www.home4theholidays.org.
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SOURCE Helen Woodward Animal Center