CrowdOut Capital along with New and Existing
Equity Funds Provide Debt & Equity for Growth
MARINA
DEL REY, Calif., July 11,
2024 /PRNewswire/ -- The Bouqs Co.
("Bouqs"), a leading disruptor in direct-to-consumer ("DTC") floral
delivery, today announced it has launched
three shop-in-shops inside Whole Foods Market
throughout California. With the
tailwinds of Mother's Day, the largest floral holiday, the first
shop was opened in Orange County
followed by La Jolla and
San Francisco. Prior to these
openings, the Company launched its first retail store on Robertson
Boulevard in Los Angeles, along
with pop-up shops and same-day delivery in Manhattan, Miami and Chicago.
To fund retail growth and other new initiatives, Bouqs secured
more than $23 million in debt and
equity. CrowdOut Capital ("CrowdOut") provided the debt with
existing and new investors participating in the equity raise.
Bouqs continues to change the landscape of the floral industry
through their direct-shipment model, sending flowers to customers
direct from farms around the world. With a growing e-commerce
business and a thriving subscription model shipping hundreds of
thousands of orders annually, the Company has begun their next
phase of growth in retail. The shops at Whole Foods Market
provide convenience for local customers, nimble delivery for the
immediate area and build on the strength of Bouqs' loyal customer
base.
"When Bouqs launched nearly 12 years ago, we set out to disrupt
the online flower category by bridging the customers' expectations
for a fresh, quality product with flowers that are grown by ethical
and eco-conscious farmers from around the globe," said Kim Tobman, CEO. "Whole Foods Market is a
perfect partner for Bouqs as we expand our physical footprint and
offer customers an even more robust experience. We are excited
about this new shop format and are equally enthusiastic to have a
new partner in CrowdOut who believes in our mission and this next
phase in our journey."
"We are excited to be partnering with Kim, Bouqs' Co-Founders
John Tabis / Juan Pablo Montúfar and their entire team," stated
Alexander Schoenbaum, Partner and
Co-Founder of CrowdOut. "I love how the Company has been able to
create such a close connection between the farmer and customer.
Bouqs is restoring a connection that has long since been lost—it is
truly a farm-to-table floral and plant provider!"
Bouqs continues to offer one-of-a-kind, flexible subscriptions
to its customers as well as farm-fresh, seasonal assortments. Bouqs
also services weddings, events and corporate floral needs through
its stores and website.
About The Bouqs Company
Bouqs is a leading DTC floral retailer delivering long-lasting,
fresh flowers to doorsteps across the US. Founded in 2012 and
headquartered in Marina del Rey, the
Company has radically disrupted the $100
billion global floral industry through responsibly sourced
flowers and a vertically integrated supply chain driven by
proprietary data and technology, allowing them to connect farms
directly to consumers. This model enables a superior product and
redefines the experience and economics for consumers and producers
alike. Building upon the success of the DTC model, Bouqs has built
a robust subscription service, launched its first US
brick-and-mortar store and expanded into the wedding space with
pre-arranged and DIY options, making it easier for couples to shop
affordable flowers without sacrificing quality. For more
information, visit www.bouqs.com and follow the
#BouqLove on Facebook, Instagram and TikTok.
About CrowdOut Capital
CrowdOut is a leading private investor to lower to middle-market
companies. CrowdOut's network of experienced owner-operators and
industry veterans provides exclusive deal opportunities and key
insights during underwriting and due diligence. In addition to
getting access to needed capital, companies benefit from the
industry expertise of CrowdOut's connected network of investors.
Select family offices, institutional and accredited investors
invest with CrowdOut through its dedicated funds and targeted
co-investment opportunities. CrowdOut has originated more than
$800 million of opportunities since
its inception. For more information,
visit www.CrowdOut.com and follow @CrowdOut on
LinkedIn.
Media Contact: pr@thebouqs.com
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SOURCE The Bouqs Co.