INDIANAPOLIS, May 14, 2024
/PRNewswire/ -- The National Confectioners Association (NCA)
today announced 2024's top candy and snack trends. For nearly three
decades, the trends showcased at the Sweets & Snacks Expo have
influenced trends across the food industry – and with 1,000
exhibitors spread across more than 250,000 square feet of the
Indiana Convention Center, the
opportunity for trendspotting is unmatched.
What the experts are saying: John
Downs, president & CEO of the National Confectioners
Association, the host organization for Sweets & Snacks,
said:
"The candy and snack categories have
always been on the cutting edge of innovation, as the entire food
industry looks for inspiration from the trends found at the Sweets
& Snacks Expo. Each year, the show is host to a community
willing to fully embrace the spirit of innovation, which is a net
positive for everyone: manufacturers flex their creativity,
retailers surprise shoppers throughout the store, and – of course –
consumers benefit from a wide range of choices in the candy and
snack aisles."
What you need to know: Here are the top trends consumers
can expect to see in the candy and snack aisles in the coming
months:
- Enhancing special moments and occasions: Companies
are meeting consumers where they want to be met with innovative new
products to celebrate the big four seasons and a variety of package
size options that can brighten any occasion, from the Super Bowl to
summer barbecues to Halloween – and everything in between. Candy
and snacks enhance special moments, including family traditions,
social gatherings, and seasonal celebrations.
- Multisensory experiences: Consumers will be delighted by
fun and unique textures and flavor combinations, whether enjoying
freeze-dried candy and puffed snacks or a never-before-tasted mix
of flavors and textures combined.
- Social media stars: Candy and snacks take the
spotlight on social media as consumers share their favorite
innovations – you can expect the upcoming buzz on TikTok and
Instagram to include interactive and gamified products.
More hot products: The Most Innovative New Product Awards
recognized products in 12 categories, plus the coveted Best in
Show.
Register now: The Sweets & Snacks Expo is taking
place at the Indiana Convention
Center from May 14 – 16. To register,
visit SweetsAndSnacks.com.
Set up an interview: To set up an interview with a Sweets
& Snacks Expo spokesperson, please email
SweetsAndSnacks@locuststreet.com. Please visit the official Sweets
& Snacks Expo Media Kit for more information on the show and
media resources.
About Sweets & Snacks Expo
The Sweets & Snacks Expo is the premier event for the
confectionery and snack industries. Featuring new product launches,
business-building solutions and merchandising innovations, this
annual trade show brings together qualified candy and snack retail
professionals and company representatives who showcase the latest
in candy and snack products. The event is sponsored by the National
Confectioners Association. Learn more at SweetsAndSnacks.com.
About the National Confectioners Association (NCA)
The National Confectioners Association is the leading
trade organization for the $48
billion U.S. confectionery industry. NCA advocates for an
environment that enables candy makers to thrive and works to ensure
that chocolate, candy, gum and mints are celebrated for their
contributions to culture, society, the economy and everyday moments
of joy. The industry employs nearly 58,000 workers in
more than 1,600 manufacturing facilities across all 50 states and
supports an additional 635,000 jobs in related fields. The U.S.
confectionery industry has made a commitment to
increasing transparency, providing more portion guidance options
and educating consumers about the role of confectionery in a happy,
balanced lifestyle. Learn more at CandyUSA.com or follow
NCA on Facebook, X and Instagram.
Media Contact
SweetsAndSnacks@locuststreet.com
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SOURCE Sweets & Snacks Expo