GOTS combatting greenwashing with #BehindTheSeams campaign that educates consumers about sustainable textiles
02 September 2024 - 6:30AM
For the second year running, Global Standard is taking consumers
#BehindTheSeams this September, highlighting the sustainable and
social qualities of GOTS-certified products – from runway fashion
to hygiene products and so much more in between. Building on the
success of last year, #BehindTheSeams 2024 has expanded to take
over the entire month with more education on the people and
practices making sustainable textiles, plus giveaways planned each
day.Global Organic Textile Standard (GOTS) is recognised for its
comprehensive approach to sustainability. From promoting human
rights along the value chain to banning harmful chemicals in
certified textiles, GOTS sets a benchmark for integrity and
sustainability. This campaign gives certified companies the
opportunity to emphasise how they are at the forefront of changing
the textile industry, and how adherence to GOTS is better for the
environment more socially conscious throughout their textile
production value chain.Throughout September, Global Standard is
excited to introduce daily giveaways on Instagram, featuring
partnerships with leading GOTS-certified brands such as Frugi, FC
St. Pauli, LangerChen, Natracare, Organic Basics, Mandala,
Dedicated and more. Additionally, two major giveaways will be
hosted on behindtheseams.eco, where visitors can learn about
sustainability by answering daily questions and earning entries.
One lucky person based in Europe and their guest will win a
sustainable trip for two to Paris. This includes train travel, a
two-night stay at the eco-friendly Eden Lodge Paris and a private
fitting for a custom GOTS-certified jacket by John Preston. The
winner will also enjoy dinner at La Table de Colette, a
Michelin-starred restaurant committed to eco-responsibility,
including a menu highlighting the carbon footprint of each dish. A
lucky winner based in North America will win a hand-built
GOTS-certified organic “Serenade” mattress sponsored by
Naturepedic. #BehindTheSeams is also spotlighting "organic
in-conversion" farming and urging brands to support farmers during
the critical transition period from conventional to organic. In
this campaign, GOTS has partnered with the Organic Cotton
Accelerator, a multi-stakeholder organisation dedicated to
supporting farmers throughout the cotton supply chain as they make
the shift to and sustain organic practices. Together, GOTS and OCA
want to send a message that brands can bolster the organic cotton
supply by investing in and buying organic in-conversion
cotton."Global Standard and GOTS-certified companies work hard in
the background to ensure a more organic, sustainable and socially
conscious textile industry, but the consumer doesn’t always see or
know what that actually means when they pick up a GOTS item in a
store," said Holger Stripf, head of marketing at Global Standard.
“This campaign is a fun, engaging way to educate the public on
living eco-consciously and why choosing organic textiles is better
for the health of humans and the planet.”Learn more at
behindtheseams.eco.
日本語のプレスリリースはこちらをご覧ください。(Press release in Japanese)
请在此阅读中文新闻稿。(Press release in Chinese)
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About Global Organic Textile StandardGOTS (Global Organic
Textile Standard), managed by non-profit Global Standard, is the
world's leading standard for organic textile certification. It sets
strict environmental and social criteria for the entire textile
value chain, from the harvesting of raw materials to the finished
product. GOTS certification ensures the integrity of finished
organic textiles and provides comprehensive solutions for the
industry and assurance to consumers worldwide. For more
information, visit www.global-standard.org.
Katie Lee
Global Standard gGmbH
lee@global-standard.org