Share Name Share Symbol Market Type Share ISIN Share Description
Superdry LSE:SDRY London Ordinary Share GB00B60BD277 ORD 5P
  Price Change % Change Share Price Bid Price Offer Price High Price Low Price Open Price Shares Traded Last Trade
  -5.00p -0.45% 1,110.00p 1,111.00p 1,112.00p 1,121.00p 1,105.00p 1,105.00p 121,236 16:35:04
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Personal Goods 872.0 65.3 62.2 17.8 906.20

Superdry Share Discussion Threads

Showing 201 to 224 of 225 messages
Chat Pages: 9  8  7  6  5  4  3  2  1
DateSubjectAuthorDiscuss
24/9/2018
15:46
Though fashion and retail are ‘out of fashion’ with investors people continue to want to buy well executed product - be it on the internet or from High Street stores. Superdry is a sound concept and so could be a very successful company – if it has the appropriate brand direction. However there is evidence of management failure that is worrying. This is compounded by the lack of quantitative information coming out of the company – contrast this to the quality of disclosure from Next. The 2018 results received parlous scrutiny from the financial media – booking £32 million in exceptional costs and not a question asked. £7 million on a single store is substantial to say the least. Management has maybe been over complacent in its competence and the strength of the brand. Paying a special dividend has no long term benefit and is indicative of nervousness – it’s short term. Buying back shares would be a better use of the cash There are four areas that Superdry needs to particularly address to reverse its fortunes: 1) Branding and creative direction Julian Dunkerton is a creative genius. Hopefully the appointment of Brigitte Danielmeyer from Tommy Hilfiger will go some way to filling his boots. Brand direction is worrying and needs affirmation. On a recent trip to a Superdry store I was impressed by the quality but not the branding – It seemed every male top was emblazoned with the logo as large as it could be featured. This maybe the correct decision – but dwindling like for likes suggest not. My own anecdotal market research would say not. 2) Share overhang Julian Dunkerton’s shares overhang the company like a time bomb. The piecemeal disposals out of the blue have not been helpful – drip, drip, rinse and repeat. It would be advantageous to employees and investors alike if were bought out. Superdry as an entity should consider buying the shares and cancelling them. But dealing with large egos can be very difficult. 3) Property Store locations have not always been well selected, £7 million alone was charged to write down the value of one store in Berlin. Passing through Gatwick South Terminal recently and as I walked to my gate I passed the last shop – in an dreadful position – a Superdry 4) Lack of information The PowerPoint presentations are glossy but short on full disclosure. Superdry on a forward pe of 11 is absurd – or is it? We are all just a bit confused
mikepokerface
12/9/2018
08:13
First class appointment of Chief Product Officer.
jurgenklopp
10/9/2018
10:08
It's the AGM tomorrow and they gave no trading update at the AGM last year, so not expecting any news until H1 preclose on 8th Nov.
mr_spock
10/9/2018
09:14
what poeple think what the update tomorrow might say
ali47fish
31/8/2018
10:49
I think many young people voted remain because they are looking forward to the future not back into the distant past. The world has changed and young people want freedom of movement and a closer bond with our European neighbours. They see leaving the EU as a massive backward step.
buoycat
20/8/2018
13:47
mr hangman,I guess the company is more interested in its international sales than the UK`s now, as the retail market is tough for most Branded clothing companies on the High Street. In addition most of these types of fashion brands tend to have their day in the UK, young people move on, and look for something new and exciting, and in tough times may look for better value. Do you think that most young people that voted to stay in the EU really know what they were voting for, or were they just anti the likes of Nigel Farage and Boris, rather than pro- Europe?
clocktower
20/8/2018
13:36
Agreed Clocktower, Wonder what the customers who buy this tosh think ? One would imagine they voted out
mr hangman
20/8/2018
13:18
Not the best of moves imo. Good to see him chucking away £1 million mind you, as least that money will go into media companies one might assume. fat chance of turning the tide as most British people I speak to want out.
clocktower
20/8/2018
12:24
Totaly agree NY the young in the country have no respect for democracy, They should be lined up against the wall and shot, at the end of the day they are not going to serve me a "flat white" in the morning, don't get up in time.
mr hangman
20/8/2018
12:10
The big boys no when to cash in the chips, still no one expected him to donate £1M to a 2nd Referendum campaign, therefore out of principle I will not be investing in Superdry even again. Too many enemies of democracy around. I guess the losers of the first referendum want a 2nd referendum so they can have another go at trying to change the outcome and if they fail again, they will be calling for a 3rd referendum.
ny boy
20/8/2018
11:40
Strangely if you think of Superdry's target demographic - young Brits and Europeans, might have done us a favour
paulhunt1
20/8/2018
08:28
I see boycotts happening, another elite fighting against democracy. Disgraceful Julian Sorros Dunkerton
1bonanza
19/8/2018
09:11
Not a good idea to so publically side with the establishment elite who are trying to frustrate the will of the people. It must damage the brand and the perception of the company. It didn't go too well for Carolyn McCall at Easyjet when she did the same.
valhamos
19/8/2018
08:18
This £1m donation may wreck the brand as loads of middle aged remoaners will rush out and buy the clothing, thus removing its cred with da yoof.
semper vigilans
05/8/2018
12:36
Interesting that they were able to offload such a large chunk at 1285 given that we are now £1 lower. I have been looking for an entry point but cant bring myself to push the button yet.
salpara111
01/8/2018
17:06
Superdry is suffering the ‘curse of the founder’ Dunkerton’s shares are overhanging the market like a sword Not good for employee morale on share save Directors need to use the Company to buy him out And then cancel the shares = good for eps I would rather they use free cash this way than the special dividend bribe they have proposed = waste of money 10 year bond or debenture
mikepokerface
24/7/2018
18:43
Fall very over done as it was known Julian was moving on and going to be selling his shares. Nothing in the business has changed
izztre
24/7/2018
15:13
PE of 10, 70pc sales overseas growing at 20pc
opodio
24/7/2018
14:07
Did he want to sell or was he asked due to institution demand? and then other directors were buying earlier on in the month. I notice that momentum investor tipsheet sold early on due to fall thro stoploss but bought back after the results.
johnv
24/7/2018
13:48
just noticed this stock and presumably directors are not selling ahead of good news although they might have a special reason to sell.
arja
24/7/2018
12:36
Dunkerton will rinse and repeat in 3 months. 18.5% Holding to provide a big drag imo.
aishah
24/7/2018
12:07
will be up a couple of pounds next week
opodio
24/7/2018
09:01
Everyone panic selling due to a director dealings?
highbury grease monkey
24/7/2018
08:14
This isn't a placing because they need the money but to enable Julian to sell some of his shares and that was a known event so not sure why the 7% fall. Maybe a buying opportunity.
izztre
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