Sosandar Share Discussion Threads

[eeza] 18/10/2023 10:35

There was a presentation at 0830 today. Link is in the 13 Oct RNS above.

[w13ken] 18/10/2023 10:30

Apad, the first question was on John Lewis. Julie said that they had decided not to proceed with JL and that the revenue change was immaterial [presumably why an RNS was not required].

[laughton] 18/10/2023 10:14

If there is - and there's the opportunity to ask questions, I hope someone will ask why they are no longer a presence in/on John Lewis.

[montynj] 18/10/2023 10:14

There's a typo in my last message. What I meant is, do you think this new strategy of theirs could work?

[raleigh43] 18/10/2023 10:09

I was hovering over BUY just now.

They have been adding staff and costs to get to this position.

Is there a video presentation today? I like to watch people present and get a better idea for their patter and feeling.

[montynj] 18/10/2023 10:09

But Paul do u think it's strategy that could have work ?

[paulypilot] 18/10/2023 10:05

Not yet, no. I'll wait to see where the dust settles.

[ianio5691] 18/10/2023 09:44

Seems a reasonable strategy.
Some strategic High St presence can only be a good thing.
Drop seems overdone.

[marmar80] 18/10/2023 09:24

Are the Medavinci lads in charge here?

[apad] 18/10/2023 09:21

I think it is now another company that will be off everyone's radar for a year or so.
I think it is still viable as it has a decent balance sheet.
Given the excellent designs, good email marketing, affluent customers and new outlets in the likes of M&S (no mention of them being no longer in John Lewis) they have not been able to grow with any vigour.
I'm going to shove it into the back of the sock drawer.
apad

[montynj] 18/10/2023 09:15

Dear Paul, its an ambitious risky strategy but could work...are you buying this drop ?

[raleigh43] 18/10/2023 09:00

These are clever industry people. They have not decided in a rush on Monday to open some stores. I think it can work if well executed. A small number of well placed stores would be a good addition especially for click and collect.

My ex is a top fashion boss. Key money for stores is huge in prime high end fashion areas on the high street. That will not apply to SOS. Canny rental agreements should allow them to pick up smaller shops on great deals in areas of high footfall.

Other international deals coming on line.

I am still hopeful and expect great things.

[babbler] 18/10/2023 08:53

If they hadn't mentioned opening stores today this would be significantly up. Silly management imo. Why break what's working?

[drdre] 18/10/2023 08:45

Sold out on that news. Whichever way you slice it, thats a disappointing update the new strategy increases risk. Gutted as I really like the company and management but stop loss hit. Will keep an eye - good look to all holders.

[danieldruff2] 18/10/2023 08:41

Well I'm going to go against the grain and although the market hates it, I think this was a decent update with the correct strategy being laid out. If they can do what they say without a placing then all will turn out ok.
The most significant thing for me is the launch of the mobile app, the amount of business going through an app vs a website for most businesses is massive, something like 3:1 ratio. It will take off.

[paulypilot] 18/10/2023 08:41

Morning.

"no doubt old Paul Scott on SCVR will manage to spin it into a positive as he talks his own book as per usual..."

That's a lie, 74tom.

As Stockopedia subscribers will know, I posted a brief review this morning at 07:58, saying that this is a big profit warning (Singers reduce from £3.1m to only £0.1m), very disappointing, and to expect a 20-30% fall in share price today.

I won't hold my breath waiting for your apology & correction.

P.S. And less of the "old" please! I'm not ready for that ;-)

[blueball] 18/10/2023 08:22

Thats a bad fall.

[bsg] 18/10/2023 08:11

I think they've tried to grow too quick, hence too many placings.

[dancing piranha] 18/10/2023 08:03

Ouch..... the writing was on the wall if you wanted to see it!!

[mortal1ty] 18/10/2023 07:59

Like all clothing brands... eventually they saturate their addressable market.

Sosandar seems to have saturated theirs pretty early. What should be most worrying for investors is they have saturated their online channel and are still loss making.

Now they have to go to physical stores. Probably won't make a profit there either.

[mortal1ty] 18/10/2023 07:53

So 10% growth in the outlook statement has slowed to 6% growth.

So basically the business is probably not growing at all now. Hence the desire to open stores.

This actually makes some sense... but still, the business has stopped growing online... and the valuation should reflect this. I warned investors here!

[74tom] 18/10/2023 07:34

Yep, FY25 forecast revenues downgraded from £70m to £54.6m, FY24 revenues to miss by ~£12m, no doubt old Paul Scott on SCVR will manage to spin it into a positive as he talks his own book as per usual...

[eezymunny] 18/10/2023 07:21

What a load of old cobblers. Revenue miles below forecast, so invent a new strategy on the fly?

LOL

[faz] 18/10/2023 07:20

It's brave. ONline onky brands can only go so far - albeit Asos went very far. TO get into the shopper psyche a physical prescence really helps. By pitching only into affluent towns they give themselves a chance - London, Bath, CHelmsford, Harrogate, Edinburgh - all the low rent places! But I'd imagine no more than 5-6 in the first year, if that. And no cash raise to do it?