Share Name Share Symbol Market Type Share ISIN Share Description
Sosandar Plc LSE:SOS London Ordinary Share GB00BDGS8G04 ORD 0.1P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 18.50 73,258 08:00:00
Bid Price Offer Price High Price Low Price Open Price
18.00 19.00 18.50 18.50 18.50
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 4.44 -3.55 -3.19 30
Last Trade Time Trade Type Trade Size Trade Price Currency
16:21:51 O 2,689 18.59 GBX

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Date Time Title Posts
16/10/201915:39SOS - will this go bust by Christmas 2019204
16/9/201923:22Sosandar - The next ASOS. Aren't they all!162
20/8/201911:39BullShiT, Big Sofa Turd No.2 -SOSANDER116
01/5/201914:28Sosandar at the UK Investor Show-

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Sosandar Daily Update: Sosandar Plc is listed in the General Retailers sector of the London Stock Exchange with ticker SOS. The last closing price for Sosandar was 18.50p.
Sosandar Plc has a 4 week average price of 16.13p and a 12 week average price of 12.50p.
The 1 year high share price is 41.20p while the 1 year low share price is currently 12.50p.
There are currently 162,856,358 shares in issue and the average daily traded volume is 209,896 shares. The market capitalisation of Sosandar Plc is £30,128,426.23.
bbmsionlypostafter: htTps:// Sosandar: usual flowery narrative but where is the detail? A previous winner of our bonkers valuation of the week, Sosandar’s share price has fallen precipitously since our earlier valuation warning and the latest update is sadly short on detail
anderson sw: As daijavu raised a few days ago why would anyone believe that someone who bought new shares just a few weeks ago at 15p would sell for less than that now given there has been no fresh information in the intervening period? The average price between 5 July (the date I know one significant shareholder was invited to participate in the raise) and 10 July when it closed, was 14p. Yet the offer was over subscribed and closed at 15p. They could have bought shares in the market on 8th July for 12.75p so why didn't they? Because you cannot buy or sell shares in Sosandar in any meaningful volume without massively affecting the share price. On 11 July, after the subscription RNS was released, the share price rose by 12% on a day's trade volume of 3.7m. Can you imagine what the share price movement would have been had 47.6m shares (the number of new shares in the offer) been traded? The major shareholders are in here and waiting for as long as it takes for fundamental progress or decline. PIs should do the same and not be spooked by the garbage spouted on here about somebody's made up friend selling 300,000 of made up shares.
daijavu: SOSANDAR SLASHES LOSSES AFTER REVENUE TRIPLES (Sharecast News) - Sosandar on Wednesday reported that it had slashed its annual losses after more than tripling revenues, though the fashion retailer's share price still slipped as its EBITDA loss failed to meet consensus expectations. The AIM traded company achieved a loss before tax of £3.5m for the year ended 31 March, an improvement on the loss of £6.1m booked the year before, as revenue leapt by 228% to £4.4m as active customer numbers almost tripled to 62,214. Gross margin also improved to 55.5% from 49.4%, which Sosandar attributed to growing brand awareness and demand. However, an EBITDA loss of £3.5m was worse than consensus estimates for £3.3m of red ink, while operating losses widened from £3.1m to £3.5m when reverse costs were excluded. For the current year, the company said it is well placed for growth across all of its key performance indicators, with growth expected to be realised through further investment into its products, teams and acquiring more customers through its marketing channels. Ali Hall and Julie Lavington, co-chief executives of Sosandar, said: "The new financial year has started strongly and in line with our expectations with June setting a new record for the number of units sold in a month. Repeat orders for Q1 increased 122% year on year and Q1 has seen c.23% year on year revenue growth. This revenue growth has been achieved through strong repeat business with deliberately less emphasis on new customer acquisition as external factors resulted in a tougher acquisition environment." Analysts from Liberum said the results were largely in line with its expectations, stating that Sosandar's missing out on consensus EBITDA forecasts was understandable for such a high growth company. "Management speak of external factors impacting new customer acquisition resulting in a tougher acquisition environment, which we have heard from other companies also, particularly in relation to the rising cost of Google as an acquisition tool. Anecdotally, we have heard that June in particular has been a tough month for the retail sector, particularly in clothing. Sosandar, though, is a young brand growing quickly and management has strong experience in this regard," said analysts. Sosandar's shares were down 14.94% at 16.80p at 1058 BST.
anderson sw: I sent Sosandar investor relations an email at 2pm today bemoaning the state of the share price and specifically querying why, if all is well, can’t something be communicated to steady the ship on a more regular basis. I was pleasantly surprised to receive a reply less than 2 hours later requesting my phone number and I’ve just had a pleasant chat with someone from their team. Obviously there was nothing disclosed that’s not public. But positives I took are 1. The speed they called back. How many companies care enough about their shareholders to do that. 2. Their shared frustration with the share price and their awareness of idiots talking down the price on this board and others with zero justification. As you’d expect their position is they can’t take the time to respond to every silly comment. 3. I asked why their couldn’t be more regular comms of numbers when there is weakness in the price. Their view is they already report often and at any rate if there was a likelihood of figures being materially less than previously communicated the company has to announce this immediately. It would of course be naive to assume all companies observe such rules to the letter but we have no reason this far to doubt Sosandar’s rule following. There will be an update on figures in the first couple of weeks of July. I was told company is planning some event around then specifically for retail investors which I’m going to attend. Everything I heard today - none of it news of course - and the tone of the representative reassured me to ride out the current nonsense.
anderson sw: I realise they target different age groups but like Boo Hoo, Sosandar are 100% internet and focussed on their own branded products. Sosandar are now 19 months old. I've taken a look at how Boo's share price performed over its first 19 months compared to Sosandar. I don't know how to put a picture on here but the dates for Boo first 19 months are 14/03/14 to 14/10/15 and for Sosandar it is 2/11/17 to 2/6/19. Boo aged 19 months closing price was 33% below its IPO price and 52% below its all time high. Sosandar at 19 month point was 52% ABOVE its IPO price and 48% below its all time high. Boo is today trading at 7 times the price it was at aged 19 months. What does this prove? Next to nothing. But it does keep this shareholder from panicking because the share price is all over the place. If they keep hitting their targets this will at least 5 bag from today whether there's a fund raise or not. All the comments appearing on here suggesting Sosandar should somehow be profitable from day one or not be spending cash to grow market share are just nonsense.
paulypilot: DiscoDave - many thanks for your kind words, much appreciated, are very rare in this neck of the woods! ;-) barnetpeter - 2018 was not a good year for me. However, that came on the back of spectacularly good 2016 & 2017. So if you look at my longer term performance, my public portfolio (real time, and not possible to edit, and has no gearing & excludes dividend income), called BMUS, is still up 155% since inception on 1 Jan 2015 - I think you'll find that beats most small cap fund managers by a country mile over the same period. Everyone picks winners & losers. You mention Wey Education - I overpaid for that (smallish position size) in the euphoric highs of 2017, but quickly realised my mistake, and sold it for a 50% loss. It's no great shakes, these things happen. Everyone gets plenty of stuff wrong. The trick is to back your winners in greater position size, then the losers pale into insignificance. G4M - that was a 4-bagger for me, and I sold them in 2017-18 at 700-800p, and bought my apartment with the proceeds. All publicly disclosed in BMUS. Have recently started re-building my long position there, almost at the same price as originally. So hopefully 2 bites of the cake there? Once Blackrock is out, then maybe the price might recover? RBG should be putting out good news on Monday, so am expecting a recovery there. So maybe, just for once, we can avoid the ad hominem attacks, and just focus on shares???! We all get some shares right, and some wrong. Hopefully my in-depth SCVR yesterday on Sosandar helped deepen people's understanding about the company. My "agenda" is simple - to gradually learn more about the company myself, and pass that information on to other private investors. I made a mistake by getting over-excited about Q3 sales. I was expecting £2m+, which on reflection, was over-ambitious. So please accept my apologies if people were influenced by my getting too excited about things. But we're still learning about the growth/cyclicality, since SOS is an early stage business. To be more prudent, in future I'm going to adopt the broker forecasts, and assume that there is likely to be modest top line out-performance. That is the established pattern now with this company, which has already had 5 revenue upgrades since it floated - pretty good! Although marketing costs have deliberately been increased above the original plan, in order to capitalise on the big opportunity they have. I might put together an audio interview with the CEO, to help get more information about the company out to investors. The problem is that Shore Capital notes are not disseminated to PIs, which I think is scandalous! The company pays them a fee, but Shore then restrict access to their research notes purely to their own clients. So in effect getting paid twice for the same work! Meanwhile PIs, who create the market liquidity, and set the share price, are left in the dark. It's awful really. Especially when some better quality brokers, like Liberum, N+1 Singer, and others, make their research freely available on ResearchTree. I suspect we're starting to see a transfer of shares from impatient small traders, to Institutions. Yesterday's Shore Capital note reads very well, and that will have gone out to Instis. The more research I do on Sosandar, the more obvious it is becoming that this company is well on its way to considerable success. Hence a long-term multibagger in my view. No idea what the share price will do in the short term, who cares really? It won't matter in the long run. I think you could argue that this company is currently worth anywhere between £10m and £100m. It's only worth what people are prepared to pay for it. The big prize is likely to accrue to people like me, who ignore the short term background noise, and just hold for the long term. Providing nothing goes wrong of course. As with every share, unexpected things can happen. Regards, Paul. Regards, Paul.
radioactive_man: So I have a theory about why the share price moved today and several other times recently. I'll call it the Paul Scott effect. Sosandar qualifies as a micro-cap with a market cap of 33m so it doesn't take much to move the share price (relatively speaking). I think that mentions of Sosandar by Paul Scott may be causing enough activity to move the share price. Now I am a big fan of Paul and have learnt a lot from his columns but regarding this post I am interested with how this dynamic may affect my investment. 27th Dec - Paul reaffirms his optimism for SOS - SOS share price jumps 10% 4th Jan - G4M loses 50% of value (a PS holding) - SOS share price falls 5% 7th Jan - Paul states a SOS TS is due on wed/thurs - SOS share price jumps 6% Also on 27th and 7th MH shows up to give "his" positive view of the share. Sorry, bit mean. While PS is not a tipster, the quality of opinion has probably persuaded a lot of stocko readers to buy his picks, SOS being his highest conviction holding. It is with some pride that I had a SOS position from 13p, before I read about it on the SCVR but I would be lying if I said PS write ups hadn't persuaded me to investigate further. I think the skittish share price recently may have come from weak holders that hang on to PS coat tails. A number of his positions have struggled recently which suggests to me that his growth strategy may be best suited to bull markets and poorly suited to bear markets. Mark Minervini who has a similarish growth strategy sits out bear markets entirely. Some readers may have been taking this view and been scared following the ASOS TS, even if this was largely unrelated to SOS (imho). This is only a theory, and it may not be a popular one, but I think its interesting to investigate. If I am correct then this may partly explain the high valuation (whether deserved or not) but does not change my view of the quality and prospects for the company. I think Julie and Alison know the UK fashion industry as well as anyone so a company that they run deserves a premium. Ultimately the proof will be in the pudding when we see the TS this week. So good luck to all holders!
paulypilot: re post 1077 - please don't invent lies about me. I have not sold my Sosandar shares, and have no intention of doing so. This is a buy & hold forever stock for me. I don't care what the short term share price does, as it's just falling on low volumes, in a general market panic/correction. The fundamentals at SOS are roaring ahead of plan. Originally it was forecast to do about £3m revenues this year. At the interim stage (which includes quiet summer months, in a record-breaking heatwave) revenues were £1.84m - NB remember this is net of returns, so it's a true net revenue figure. Up 407% on H1 last year. That's stunning growth - yes, from a low base, but still it augurs very well for the future. Gross margin is also amazingly high, for such a small company - up from 46% in H1 LY, to 55% in H1 this year. That's higher than Asos's gross margin, and higher than a lot of High Street (much larger) retailers. This proves that Sosandar's designs are what the customer wants, which is fundamentally what this sector is all about. It also shows that Sosandar has pricing power (as it's more expensive than most mass market competitors, but cheaper than "designer" brands). A high gross margin is also proof that Sosandar is achieving full price for most sales. It does very little discounting, because many product lines sell out at full price. What does that tell you? That demand exceeds supply - hence we can expect continuing strong growth, as the company gains in confidence any places larger orders. Compare this with many other online (and physical) retailers, which are continously discounting & doing special offers, to stimulate demand. SOS doesn't need to do that, as the product sells itself, by being better designed than competitors. This is the benefit of having management that are steeped in fashion, from a publishing background - they know exactly what their customers want. Everything else can be outsourced, or delegated, which is exactly what they've done. The sourcing director is ex-Matalan, and other key staff have the necessary experience, e.g. in marketing. IT and logistics are all outsourced, so the team of only about 24 staff at Sosandar can get on with what they do best. It's a fantastic, and infinitely scaleable business model. The returns level is too high, but this should come down in the autumn/winter season, due to the product mix changing. Also, I discussed the issue of sizing with the company recently. I'm told that there's no such thing as standard sizing in womenswear. Instead each company uses their own fit, and customers get to know what size suits them best, through trial and error. Dresses are a more complex fit too, so the returns rate is higher. Returned goods are re-sold, so the only financial impact is 2 lots of postage & handling costs for returned goods. Not such a huge issue at the higher price points Sosandar deals in (over £100 average order value). As regards the placing, again I made enquiries, and am happy with this now. It wasn't a normal placing, in that the company didn't seek new funds. Instead a couple of institutions offered them fresh funding, as they were keen to invest. It was decided to accept the offer, because it shores up the balance sheet (hence de-risking things for everyone), and the dilution of under 10% is inconsequential. In any case, due to crazy market conditions, we can now buy the shares cheaper in the open market, at sub-30p. I think in the long run, this will look a remarkably good buying opportunity. I'm basing that view on my expectations that the company is likely to report very strong autumn/winter trading, after Xmas. Why? Well, we already know that Sept trading was a record month - that's important because it's when new season A/W stock is launched. So a strong Sept augurs well for the rest of the season. It also means the company has time to get in repeat orders of the best-selling lines, to have 2 bits of the cake in one season - a big advantage that eCommerce companies have. Larger physical retailers are generally not nimble enough, with slow supply chains, to be able to do this. All in all, the fundamentals here are fantastic, and it won't be long before the company grows into the valuation. Value investors & people who don't understand the sector, will no doubt think that the valuation is far too high. That's fine, many people (including me!) were moaning about how over-valued Asos was, all the way up from £1 to £70! The fact is that the market is willing to pay a high valuation for exceptional growth companies. I did some comparison work recently, looking back through Asos's published accounts from start-up to now. Putting Sosandar's figures alongside them, Sosandar is actually growing faster than Asos's early days - although to be fair, Sosandar is spending more on marketing, and running heavier early stage losses than did Asos. Of course, that's no guarantee that Sosandar will turn into the next Asos, but it's a bloody good start! There's little doubt that Sosandar is in the process of becoming a much bigger business. It's astonishing what they have already achieved in just 2 years. That's why the share price appears high, for an early stage company - because they're executing so well, and exceeding the initial (very ambitious) growth rates. You don't see that very often. It's expensive on historic numbers, but very cheap based on the potential opportunity here. I have a £3/share price target, with a 2-3 year view - providing of course that stellar growth continues. It may not do, as with everything, there's always a risk of something going wrong. Hence why it's vital for everyone to do your own research & take responsibility for your own investment decisions, and not base it on someone else's enthusiasm. Anyway, as you can see from my public portfolio, Beam Me Up Scotty (I didn't chose the name, Ed Croft did, when he cajoled me into setting up a public portfolio - something I didn't really want to do), I haven't sold Sosandar, and it remains by far my largest holding, both in real life, and in BMUS, which is here for anyone interested: People who put up posts here saying things like, Oh I expect Paul Scott has sold out, and hasn't told us - actually this tells us all we need to know about the person writing that post, as that's how their minds work! That's not how I work. I'm a long-term investor, and short term price disruption in the market doesn't bother me - it's part of the process, you have to endure prices going down as well as up, as part of normal market volatility, especially in smaller caps, which can be very volatile for no reason at all. We can choose to be part of the stampeding herds, that rush in & out of shares, depending on which way the share price is going, or we can just take a long term view and ignore price fluctuations. I'm in the latter camp. In any case, my position sizes in small caps are far too large to be able to move in & out, so I don't even attempt it. When the time does come to sell, I adjust BMUS accordingly - as you can see from the history of my public portfolio. Anyway good luck all. We're going through a market correction, which happens from time to time. In my experience that's when, in the words of Uncle Warren Buffett, it pays to be "greedy when others are fearful, and fearful when others are greedy". After all, this game is all about BLASH - Buying Low And Selling High. For that reason, I'm looking to buy more Sosandar on any further dips. There are lots of other buying opportunities out there at the moment too. I spotted several in last week's SCVRs, e.g. PHTM and FLO (I don't hold either, yet) which both look good value and reporting decent figures. There are some cracking dividend yields out there now too. This is the first time in several years that the market is offering us genuine bargains, in my view. The key point with Sosandar is that we're buying in to great management, with many years' experience in the fashion sector. They're doing something genuinely different - targeting an under-served niche for affluent women aged 35-55, with product designs specifically suited to flatter the figure of the target demographic. Performance to date is ahead of the ambitious original plans, so there's everything to play for here. I think the recent share price weakness is an opportunity, not a worry. Sorry for length of post, but lots to discuss! Best wishes, Paul.
paulypilot: Just because some people don't understand why the share price is shooting up, doesn't mean that it's either wrong, or temporary. People naturally "anchor" to the previous prevailing share price before a big move up, but in this case the doubters simply haven't (yet) realised that the news from Sosandar last week was game-changing. In a nutshell, before the results statement last week, Sosandar was highly speculative. After the statement, we now know that the business model is working, and greatly exceeding forecast performance for this year. This is why the share price is shooting up, because investors are re-appraising the valuation, based on new numbers. If you crunch the numbers, the quarter ending 30 June 2018 delivered £851k in revenues (net of VAT and customer returns). With 73% quarter-on-quarter growth, you can extrapolate out that (at a declining growth rate, because 73% won't be maintained as the numbers get bigger) full year sales (year ending 31 March 2019) are likely to be something like £5-6m. The original forecast was £3.3m, so we're looking forward to a massive beat against forecast. This is driving the share price re-rating. It's not a speculative rise, or a pump & dump. The valuation is simply responding rationally to fantastic current trading & outlook. It's all about growth, and the market pays up for stellar growth, hence the re-rating going on now, on heavy volume too. If people want to ignore sector experts, and think they know best, then that's fine with me. I'm happy watching the money roll in every day as the share re-rates for the reasons given above. By the way, if you're rude to me here, I just block you. I haven't got time for unpleasant fools with nothing constructive to say. Life's much nicer when they're blocked. Let's stick to talking about Sosandar, and discussing the pros & cons, and leave the petty ad hominem attacks at the door. Regards, Paul.
paulypilot: The posts about excessive Director remuneration seem to be referring to historic information, when the listing pertained to a cash shell, and previously a failed junior resource junk stock, Oregon Gold, then renamed Oregon plc I think. Sosandar is a clean operation, which just re-used the listing. Adam Reynolds reversed Sosandar into the listing, as I'm sure you all know. If you look at the table in note 6, from the Sosandar Annual Report for y/e 31 Mar 2018, it breaks down Director remuneration into the various parts. The second column is titled "2018 from 2 Nov 2017" - in other words, the period from the listing of Sosandar (first day of Sosandar dealings was 2 Nov 2017). The 5 months from 2 Nov 2017 to 31 Mar 2018 shows the following Director remuneration; Alison Hall £36,667 (£88k p.a.) - Joint CEO Julie Lavington £36,667 (£88k p.a.) - Joint CEO Nicholas Mustoe £12,500 (£30k p.a.) - NED Bill Murray £12,500 (£30k p.a.) - Adam Reynolds £25,000 (£60k p.a.) - Mark Collingbourne £12,500 (£30k p.a.) - Steven Metcalfe nil As you can see, these are perfectly reasonable, modest even, Director salaries under Sosandar's first 5 months as a listed company. Another Director, called Andrew Booth has since been added to the Board, as a NED, with specific & relevant experience in eCommerce and marketing. Therefore, it seems to me that the excessive remuneration shown in the other columns, relates to historic matters, before Sosandar, and also £500k of "fee shares" for engineering the reverse takeover. I think it's important not to muddy the water by confusing historic Director remuneration of a junior resource stock, with the much more sensible/modest ongoing remuneration currently happening under Sosandar. It would be a pity if jaundiced shareholders in ORE would miss out on a potential multibagger of SOS, simply because they're smarting from having lost their money in some rubbish junior resource stock. Sosandar is the real deal, in my view. Management is superb, and the recent trading update was superb - I calculated £851k revenues (which is net of VAT and customer returns) in the quarter-ended 30 June 2018. If you extrapolate out, with more sequential growth (especially in Q3 ending 31 Dec 2018 for the busy Xmas party season), and I think we could possibly be looking at full year (ending 3/2019) revenues of maybe as high as £5-6m. If I'm right about that, then this share is still very cheap. I think the share price should be nearer 50p at the moment, and 100p by the end of 2018, if this kind of stellar growth is maintained. Remember that the IPO plan was for only £3.3m revenues this year 03/2019. So the out-turn could be heading for getting on for double that - stupendous growth, albeit from a low base. Therefore, I think the business model is basically proven now. We just have to wait for more growth to be reported. This should also mean that cash reserves are probably adequate. Although a top-up placing at a much higher share price wouldn't bother me at all. On the basis of the above, I've recently increased my position size from 1m to 2m shares, as I think this has serious multibagger potential, taking a long-term view. That won't happen overnight, obviously, we have to be patient. I don't see this as a trading share - it's a hold forever one - providing the newsflow remains positive. My broker tells me that Shore Capital has institutional buyers who want to buy, but there are no loose blocks of stock available in any decent size. I wonder if Nigel Wray, and Miton Group might increase their position sizes? Other than those two, there are no institutional shareholders, and quite a fragmented shareholder base. So that could propel this share much higher, if Instis have to fight it out in the market to accumulate stock. A word of caution on valuation - the company has an unusually large share options scheme, with 18.4m additional shares under share options, at a strike price of 15.1p. These were granted at the IPO, and it was completely transparent - I had a conf call with management just before the IPO, and they volunteered this information. 16.8m of those share options are for the joint lady CEOs. The thinking being (of Adam Reynolds) that they needed to be super-incentivised, as they're driving the business, and their existing shareholdings of 5% each was not enough. I agree with him. So instead of using 106.8m shares in issue, we need to manually add another 18.4m in-the-money share options onto that, giving a fully diluted share count of 125.2m. Therefore at 28p per share, the market cap is £35m. That may seem a lot for an early stage company, but the market is pricing in (or starting to anyway) the stellar growth, and how the company should be a very much bigger concern in a few years' time (and profitable). Hope the above is helpful info. Regards, Paul.
Sosandar share price data is direct from the London Stock Exchange
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