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SOS Sosandar Plc

12.00
0.00 (0.00%)
24 May 2024 - Closed
Delayed by 15 minutes
Share Name Share Symbol Market Type Share ISIN Share Description
Sosandar Plc LSE:SOS London Ordinary Share GB00BDGS8G04 ORD 0.1P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.00% 12.00 105,716 07:37:16
Bid Price Offer Price High Price Low Price Open Price
11.50 12.50 12.00 12.00 12.00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Apparel & Accessories, Nec 42.45M 1.88M 0.0076 15.79 29.79M
Last Trade Time Trade Type Trade Size Trade Price Currency
15:35:32 O 14,000 11.75 GBX

Sosandar (SOS) Latest News

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Date Time Title Posts
25/5/202411:43Sosandar4,346
14/1/202422:23Sosandar at the UK Investor Show82
15/12/202214:37AINS PLEASE FORGIVE ME13
18/10/202216:15SOS - will this go bust by Christmas 2019458
09/11/202108:12save our Countryside12

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Posted at 25/5/2024 09:20 by Sosandar Daily Update
Sosandar Plc is listed in the Apparel & Accessories, Nec sector of the London Stock Exchange with ticker SOS. The last closing price for Sosandar was 12p.
Sosandar currently has 248,226,513 shares in issue. The market capitalisation of Sosandar is £29,787,182.
Sosandar has a price to earnings ratio (PE ratio) of 15.79.
This morning SOS shares opened at 12p
Posted at 16/4/2024 21:03 by darrin1471
SOS annual revenue growth was +138% then 44% and now 9%.
SOS have a "medium-term target of £100m+ revenues and a 10% margin"
Today's mkt cap of £30m appears fair value as the high street retail offer is an unknown.
Worth watching the first few shops closely.
Posted at 16/4/2024 15:31 by tomps2
Sosandar (SOS) Full Year 2024 Trading update - April 2024

Sosandar Joint CEO’s Julie Lavington, Ali Hall and CFO Steve Dilks outline FY24 Highlights, followed by Q&A.

Watch the video here:

Or listen to the podcast here:
Posted at 30/3/2024 15:32 by havinthelasttoast
Yes asos and boohoo.

For the record I’ve been shorting those dogs periodically for a long time because the data was -30 percent year over year for the last years. I don’t think shein is a massive worry because where we are in our growth journey. Asos for example was nearly 4b turnover, we are hardly scratching the surface. Also they are still not a buy. They are dying a fast death currently. I am waiting now for a long but things ain’t getting better there. The latest update was terrible but price was so low it bounced. -18 percent sales which ties in with my data and inflation increased prices along with less promotional activity.

Rampers of shares never want to hear the truth and think it is a conspiracy. So I am more hated now as people only want to hear good news. I went into this one because it was plus 76 percent in Jan or feb (can’t remember which ). March is going to be broadly flat but the quarter overall is up 100 percent yoy.

I like to give balance. Sosandar says they want to cut promotional activity because of the multi channel route. I notice They are struggling to do it. What is happening in reality is their customers are used to it and until they launch a promotion their “sales” traffic is more subdued. I track it daily with the professional system I have. So they are averaging two promotions per month and I see this is what drives a lot of their sales.

It’s going to be a bumpy ride but I’ve no doubt this will be a fantastic company some time in the future. The founders are no spring chickens either so they will want to build this baby up, give themselves a lot of options as they don’t hold many shares and get it away in the next ten years.

I am an online retailer in healthcare and I am able to track all their metrics. Sosandar are very open in their accounts so it’s very easy to measure how they are doing and I’ve set up segments on their main 3rd party sites to track conversions there. Whilst I don’t have the whole picture at all times this share at this price is a fantastic buy.

Word of warning, it’s not liquid and the spread is big so it’s not for trading, albeit it could jump 50 percent on results. I’ve took a million shares for an interest but this is one for the future and to buy a 50m turnover brand which is growing for 30m market cap when they are likely fully funded and not burning money shows how bad the U.K. markets have become.

There is also a takeover risk here where because they founders own so little they partner with private equity to take it off the markets. This will be good for us in short term. I would imagine up to 200 percent premium would be achieved.

They are absolutely spot on with multi Channel being the way to go. However running a chain of shops is a big step up from an online site. So therefore there is execution risk and why the price is subdued. If they can show it’s working we will soar. Equally if the shops don’t do well we will get hit. I’ve noticed some chunky buys coming in last days well above the ask. In a business like this a lot of people will know how their quarter has went so possibly it’s leaked out that it’s positive.
Posted at 28/10/2023 14:49 by darrin1471
Online Only has been the winning bet until post lockdowns. The big retailers have taken their time but now offer a omnichannel offering that matches and maybe beats what online only can offer. The omnichannel offering will get even better IMO.
Omnichannel services originally offered to the biggest retailers are filtering down to mid size retailers and will eventually be available to the smallest retailer. Like barcode scanners and EPOS tills have done in the past.
SOS needs to be on the high street to be omnichannel. SOS will hold a lot of data on customers so they should be able to target locations to trial store formats.
This is a major but necessary shift in direction for SOS and some investors will exit and others enter. Its not going to be cheap or easy to start a high street chain. SOS will employ experts and the cost will be spread over only a few stores to begin with. Different clothing lines will sell better off a coat hanger on a high street. The Sosandar's website shows models in glamorous locations. How can this be reproduced on the high street without over investing. It is a difficult challenge.
With existing online customers SOS need the stores to be profitable in year one to make a rapid expansion possible.
Not holding currently.
Posted at 04/10/2023 13:25 by daijavu
There seems to be quite a few ex shareholders who believe that the SOS share price has passed its peak.
Posted at 04/10/2023 00:03 by w13ken
On 6th Sept I took a look at Sosandar clothing items available at partners and, 4 weeks later, I thought it would be interesting to compare changes and to assess the different sites. Fluctuations will occur but one could be very telling as Sosandar may be assessing its partners. As a general point, September was not that positive a view on some sites - many late summer prominent sales were on. Necessary, but not the best first impression so I'm glad that period has passed. The new season is here, stylish party clothes are featured and it makes for a much classier look.

Sosandar items available:

Sainsbury's - 06/09: 143, 03/10: 164. Modest rise, no sign of the sales this time. Website design a bit old-fashioned.

Next - 06/09: 2854, 03/10: 2362, (new in: 612). A reasonable drop although that figure is still extremely high - twice as high as all of the other partners put together. Website design is pretty good and it's a positive that they are highlighting how many new clothes are available.

M&S - 06/09: 529, 03/10: 447. Good website design, large photos. Would be a positive to put new season clothes to the forefront.

John Lewis - 06/09: 355, 03/10: 0! I've been monitoring this for a couple of weeks and, correct me if I'm wrong, but have Sosandar stopped selling at John Lewis?

JD Williams - 06/09: 171, 03/10: 192. Not a bad site but sale clothes mixed in with others so a bit of a jumble on the default recommended view. Could do with losing ranges with poor ratings. Is it a good fit for Sosandar?

Very - 06/09: 84, 03/10: 102. My least favourite site, too much white space, still has summer sales prominently featured. Does not make a good first impression when trying to sell a brand where tailoring is more important than price.

Sosandar's own site is modern and the only one with videos to showcase the clothing.. It seems to me to be the best of the lot and the mobile app is also extremely well-designed - fitting for a company where the CEOs were fashion magazine editors.
Posted at 19/9/2023 10:32 by thetrotsky
SOS's share price this morning may have been adversely affected by QUIZ's results announced this morning (revenues for the five months ended 31 August down 15% YoY). QUIZ's share price is currently down c38%. That said ASC, BOO and SDRY don't seem to have been materially affected and QUIZ is not a direct competitor with SOS. Anybody got any other thoughts?
Posted at 14/5/2023 23:06 by daijavu
Given the SOS plans to sell worldwide we should be looking at a bright future.

Once SOS announces they have an agreement to sell through a store chain in the US the SOS share price to go up considerably. It happened with other retailers such as ASOS whose share price skyrocketed. Provided SOS are able to fulfil their plans, that increase should continue as SOS expands in the US and into other countries. The SOS target middle class demographic is one of the least likely to suffer much in a downturn in any country.
Posted at 18/4/2023 11:25 by daijavu
You are probably right about the difference in size. Given the SOS target demographic, it is difficult to imagine SOS selling in the same quantity as ASOS. However, I can still imagine that going global might have a significant effect on the SOS share price
Posted at 03/3/2023 15:50 by someuwin
Reminder of Singer's comment on the Sainsbury's agreement from last month.


Exciting new wholesale agreement with Sainsbury

SOS has agreed a wholesale partnership with Sainsbury’s. As well as launching initially online, it will then become a key fashion partner in stores too. This elevates Sosandar’s strategy from ‘pureplay’ to ‘multi-channel’, which will accelerate brand awareness, market penetration and growth. It may also broaden appeal for potential overseas partners. More good news. Buy.

Event – new 3rd party agreement
Sosandar has entered into a new wholesale agreement with Sainsbury’s. The partnership will start in the next few weeks, initially online-only and then in selected stores later this year as Sainsbury’s increases its collaborations with fashion brands to provide its customers with a broader selection of products. The initial range will include a curated selection of Sosandar's best-sellers & accessories.

Sainsbury’s.
To be one of Sainsbury’s key fashion partners is a significant milestone, and underlines the appeal of Sosandar’s differentiated collections, which continue to be expanded. As reported in SBRY’s recent update, it is gaining share in both Food and Non-Food. Its Tu Clothing brand generates c£1bn sales (c2% market share), and provides the grocer with a strong base to leverage share gains.

Multi-channel.
The wholesale supply arrangement starts in the spr/sum season, initially online-only
like its other 3P partnership arrangements. It will then extend to stores for the aut/wint season, thereby becoming Sosandar’s first multi-channel step. With c60% of the addressable market ‘offline’, and stores having recouped more share post-covid than expected, elevating the strategy from pureplay to multi-channel via a partnership like this will bolster brand awareness, market share and, potentially broaden its appeal and relevance with potential partners internationally.

Potential.
A large proportion of SBRY’s clothing sales are offline, with Tu currently sold in c400 of its larger superstores. As well as being stocked online, Sosandar is to become a key fashion partner in ‘selected stores’ within that part of the estate. Like all 3P partnerships, we believe Sosandar will develop the relationship gradually and, if successful, subsequently scale volumes up across both channels. This clearly represents a significant growth opportunity, particularly if Sosandar were to be rolled out over time to a significant number of those 400 stores with clothing departments.

Financials.
Investment will relate to w/c, namely deeper buys of existing styles (stock), albeit beneficial to ongoing scale/supplier negotiations, and debtors. While wholesale arrangements typically have a lower gross margin (we would expect 30-35%), SOS is utilising its existing resource, so associated costs should be limited to the variable picking/distribution costs (we would expect 5-10% tops).

Impact on earnings & valuation
Given its potential scale and bottom line contribution, this agreement could clearly add materially to future earnings. However, we we make no changes to forecasts yet, pending updates on the online performance in spr/sum (fiscal Q4 to Mar’23 and fiscal Q1 to Jun’23) and further details in relation to the number of stores the brand will be rolled out to for the aut/wint season. The positive implications for future earnings and brand expansion, should support rating expansion. We re-iterate our existing 45p target price and will look to review this at the prelims in May/June. Buy.
Sosandar share price data is direct from the London Stock Exchange

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