Sosandar Share Price (SOS)

Share Name Share Symbol Market Type Share ISIN Share Description
Sosandar Plc LSE:SOS London Ordinary Share GB00BDGS8G04 ORD 0.1P
  Price Change % Change Share Price Shares Traded Last Trade
  0.75 9.09% 9.00 461,932 08:48:18
Bid Price Offer Price High Price Low Price Open Price
8.50 9.50 9.00 8.25 8.25
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 4.44 -3.55 -3.19 15
Last Trade Time Trade Type Trade Size Trade Price Currency
08:51:51 O 20,000 8.6551 GBX
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Next (NXT), Jd Sports Fashion (JD.), Bagir (BAGR), New Trend Lifestyle (NTLG)

Sosandar (SOS) Latest News

Sosandar News

Date Time Source Headline
02/4/202010:19UKREGSosandar PLC Director/PDMR Shareholding and Total Voting Rights
26/3/202016:40UKREGSosandar PLC Second Price Monitoring Extn
26/3/202016:35UKREGSosandar PLC Price Monitoring Extension
18/3/202014:53ALNCSosandar To Post Widened Annual Loss Amid Covid-19 Outbreak
18/3/202009:05UKREGSosandar PLC Second Price Monitoring Extn
18/3/202009:00UKREGSosandar PLC Price Monitoring Extension
18/3/202007:32ALNCFAlliance News Flash Headline
18/3/202007:00UKREGSosandar PLC Trading and COVID-19 Update
04/3/202013:34UKREGSosandar PLC Holding(s) in Company
02/3/202014:55UKREGSosandar PLC Result of GM & Director/PDMR transactions
More Sosandar News
Sosandar Takeover Rumours

Sosandar (SOS) Discussions and Chat

Sosandar Forums and Chat

Date Time Title Posts
08/4/202022:40Sosandar2,786
06/4/202007:40SOS - will this go bust by Christmas 2019352
01/2/202009:28AINS PLEASE FORGIVE ME11
20/1/202012:04Orangutan crisis9
11/1/202017:21Sosandar - The next ASOS. Aren't they all!169

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Sosandar (SOS) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
07:51:528.6620,0001,731.02O
07:51:019.0050,0004,500.00O
07:48:129.1054,8574,991.99O
07:44:239.0033,1942,987.46O
07:41:308.9911,123999.96O
View all Sosandar trades in real-time

Sosandar (SOS) Top Chat Posts

DateSubject
09/4/2020
09:20		Sosandar Daily Update: Sosandar Plc is listed in the General Retailers sector of the London Stock Exchange with ticker SOS. The last closing price for Sosandar was 8.25p.
Sosandar Plc has a 4 week average price of 4.62p and a 12 week average price of 4.62p.
The 1 year high share price is 30.75p while the 1 year low share price is currently 4.62p.
There are currently 162,856,358 shares in issue and the average daily traded volume is 1,136,240 shares. The market capitalisation of Sosandar Plc is £14,249,931.33.
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13/2/2020
11:14		abarclay: oh deary me APAD - 13 Feb 2020 - 10:34:03 - 2642 of 2647 Sosandar - SOS Neary on Scott 😊 3 Nov 2017 “the company should have plenty of cash for 2+ years of cash burn.â€�; 11 Dec 2017 “SOS is well-funded for now… So it shouldnâ€͐2;t need to come back to the market for more cash for the foreseeable future.â€ʏ33; May 2018 There should be enough cash in the bank to get the company through to maybe mid-2020… the fundraising to launch the company on AIM provided for several years’ anticipated cash burn. July 2018 …thereâ̈́4;™s little doubt that the company has plenty of cash headroom for now. It might decide to do a top-up fundraising in 2019 or 2020, but that’s of no concern to me whatsoever, because it would be raising cash at a much higher share price than now… October 2018 – RAISED £3 million at 32p Nov 2018 I’m glad they did £3m placing now, as it removes any concerns about running out of cash. Jan 2019 Broker forecast is for net cash to bottom out at £3.6m at end 03/2020, and then start rising… Therefore, on current forecasts, which look perfectly credible to me, the business has plenty of cash headroom. Bulletin board chatter to the contrary, is just the usual nonsense that can safely be ignored, because people haven’t done proper research. 3 July 2019 …my view is that there is clearly enough cash for the time being. It may need a top-up placing next year, in my opinion. Therefore, being realistic, I think there’s probably an increased chance of the company needing a bit more cash next year. …a £20m market cap, for the UK’s fastest-growing pure play online fashion business, with enough cash for at least 12 months, is probably not going to be far from the lows. 11 July 2019 – RAISED £7 million at 15p If the company doesn’t generate the planned growth, then it could run out of money again in maybe 2 years’ time and get into a death spiral of increased dilution at lower & lower prices. 27 Nov 2019 There’s £6.9m in net cash, which is plenty for the next couple of years. 12 Feb 2020 – RAISED £5 million at 17p I was a bit surprised that they’ve decided to raise again, but the reasons make sense… APAD - 13 Feb 2020 - 10:32:54 - 31587 of 31594 ValueGrowth Investing - VLG Neary on Scott 😊 3 Nov 2017 “the company should have plenty of cash for 2+ years of cash burn.â€�; 11 Dec 2017 “SOS is well-funded for now… So it shouldnâ€͐2;t need to come back to the market for more cash for the foreseeable future.â€ʏ33; May 2018 There should be enough cash in the bank to get the company through to maybe mid-2020… the fundraising to launch the company on AIM provided for several years’ anticipated cash burn. July 2018 …thereâ̈́4;™s little doubt that the company has plenty of cash headroom for now. It might decide to do a top-up fundraising in 2019 or 2020, but that’s of no concern to me whatsoever, because it would be raising cash at a much higher share price than now… October 2018 – RAISED £3 million at 32p Nov 2018 I’m glad they did £3m placing now, as it removes any concerns about running out of cash. Jan 2019 Broker forecast is for net cash to bottom out at £3.6m at end 03/2020, and then start rising… Therefore, on current forecasts, which look perfectly credible to me, the business has plenty of cash headroom. Bulletin board chatter to the contrary, is just the usual nonsense that can safely be ignored, because people haven’t done proper research. 3 July 2019 …my view is that there is clearly enough cash for the time being. It may need a top-up placing next year, in my opinion. Therefore, being realistic, I think there’s probably an increased chance of the company needing a bit more cash next year. …a £20m market cap, for the UK’s fastest-growing pure play online fashion business, with enough cash for at least 12 months, is probably not going to be far from the lows. 11 July 2019 – RAISED £7 million at 15p If the company doesn’t generate the planned growth, then it could run out of money again in maybe 2 years’ time and get into a death spiral of increased dilution at lower & lower prices. 27 Nov 2019 There’s £6.9m in net cash, which is plenty for the next couple of years. 12 Feb 2020 – RAISED £5 million at 17p I was a bit surprised that they’ve decided to raise again, but the reasons make sense…
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13/2/2020
09:07		the millipede: I think the point is that when you say the share price should be "lower" what you ought to mean is lower-than-it-would-be-if-the-company-were-making-profits, rather than necessarily lower-than-it-is-today. You are completely correct, that this placing in all likelihood pushes profitability back. But I think we need a different set of metrics to be honest, to value this kind of start up. Ultimately the marketing spend now should drive higher long term sales growth and by the time we get to the end of this year, the profit figure for 2020 will be irrelevant. This is why I can't really understand anyone focussing on 2019 profits - I genuinely do not care what they were as they do not help me understand the future growth prospects or to value the equity. They say nothing about the risks, nor about the possible future rewards. What I do know is that, for me, the trading update was very positive - I first bought in here the day after as I thought the share price fall was crazy - and likewise the placing. I added yesterday at the placing price and I think there is now certainty in the short to medium term that will hopefully drive some share price growth. And I think it should become clear during this year if the business model is working or not. So far, in my view, the signs - both in terms of sales growth and in terms of institutions being prepared to provide funds - are good that it is.
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12/2/2020
09:28		the millipede: IMO the critical thing is not so much the offer price, important though that is. It is trying to understand if any future placing is truly funding growth, or just keeping alive a failing business running out of cash. The sad fact is that AIM is full to the brim of the latter, mostly in the natural resources, and oil & gas sectors, companies that are never going to make any money but are kept alive by - not to put to fine a point on it - morons who keep signing up to placing after placing after placing...... in the hope of..... goodness knows what...... (untold riches?) So I do get why people like profitability, even in start ups and high growth companies. Profits validate the business model, they make it very easy to tell if the business model is working or not. And profits make share price valuation more straightforward too. I think AIM has too big and too recent a history of being a haven for con artists, and sensible investors don't want that kind of risk. But still, assuming the business model here works, it would be better for Sosandar's long term prospects to get their hands on as much cash now as they can, if at reasonable rates, and prioritise big marketing spend now, rather than wait and fund this through profits. The risk is increased, to be sure, and as such will and should hold the share price back for now, relative to a lower growth plan for early profits. But in the long term that kind of strategy has the potential create a far larger, far more profitable business and greater value for shareholders. So IMO there is a good chance of a further placing at some point and, if that is to fund genuine growth in a successful business, that is fine by me. But SOS does not seem to be running out of cash imminently, as some above have suggested. So I think if the share price fall is based on the cash burn ideas some have been expressing, it ought to represent a buying opportunity for anyone who invests in this space, understands the risks for what they are and sees the massive growth opportunity offered.
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23/1/2020
16:57		jonbirdy: I read a very useful post in the comments section of a Stockopedia article. I apologise in advance if the person who posted this minds me sharing it here. “Sosandar (LON:SOS) I think it's more around liquidity. Usually about £80k worth of stock changes hands a day.” “Doesn't take many sellers to move the needle, or buyers for that matter. Often with smaller stocks people buy in on anticipated news flow gradually over a few weeks but sell out in a cluster for a few days after. The Market makers are the main winners out of that but the volumes are small.” “This is a £30m company and the selling has all been done on 5m of shares traded = £1.3m of value. so a 3% share turnover moves the value of the business by 30%. Classic illiquidity.” “It's a hard stock to value as it remains loss making so it also isn't anchored anywhere. The UK market is rubbish in comparison to the US at understanding and valuing these type of fast growth, unprofitable businesses.” “More often its done as a price to sales. At an expected £20m revenue for the coming year a 1.5* revenue multiple. I suspect a private equity house would value at double or treble that or poss even more but therein lies the problem.” “Private investors in the UK want access to these big potential growth stocks BUT they want to value them on a growth/value perspective and the two don't compute!” “The US doesn't have that problem. A PE or VC house would invest in the business to accelerate growth as much as possible, raising funds at higher valuations.” “The small UK listed market runs a mile at the first sniff of that strategy. Placing = discount = reason to sell = share price fall.” “Sosandar (LON:SOS) has only really put one foot wrong in its trajectory so far in my opinion and that was not raising enough at the outset and more aggressively growing subscribers .......but that's in hindsight.” “Now they are moving ahead with that strategy, having tested the impact and seeing a direct correlation between their advertising and recruiting new but repeat customers.”
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30/10/2019
11:09		daijavu: sdmbot I accept your criticism of my post. It was not up to my usual standard. I read everything that Alban posted and saw how little he knew. My mind was on other things anyway. I didn't have the time to explain the facts about Sosander. I should not have commented. Others have made up for some of my omissions. investorschampion Sosander is a startup AIM company. It comes with risks. You either accept the risks or you don't Its share price is based on perceptions of its potential. If it were a small cap that had been in business for years then the share price might seem bonkers but it is not so the share price is not unreasonable.
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30/7/2019
11:56		anderson sw: As daijavu raised a few days ago why would anyone believe that someone who bought new shares just a few weeks ago at 15p would sell for less than that now given there has been no fresh information in the intervening period? The average price between 5 July (the date I know one significant shareholder was invited to participate in the raise) and 10 July when it closed, was 14p. Yet the offer was over subscribed and closed at 15p. They could have bought shares in the market on 8th July for 12.75p so why didn't they? Because you cannot buy or sell shares in Sosandar in any meaningful volume without massively affecting the share price. On 11 July, after the subscription RNS was released, the share price rose by 12% on a day's trade volume of 3.7m. Can you imagine what the share price movement would have been had 47.6m shares (the number of new shares in the offer) been traded? The major shareholders are in here and waiting for as long as it takes for fundamental progress or decline. PIs should do the same and not be spooked by the garbage spouted on here about somebody's made up friend selling 300,000 of made up shares.
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12/6/2019
15:45		anderson sw: I realise they target different age groups but like Boo Hoo, Sosandar are 100% internet and focussed on their own branded products. Sosandar are now 19 months old. I've taken a look at how Boo's share price performed over its first 19 months compared to Sosandar. I don't know how to put a picture on here but the dates for Boo first 19 months are 14/03/14 to 14/10/15 and for Sosandar it is 2/11/17 to 2/6/19. Boo aged 19 months closing price was 33% below its IPO price and 52% below its all time high. Sosandar at 19 month point was 52% ABOVE its IPO price and 48% below its all time high. Boo is today trading at 7 times the price it was at aged 19 months. What does this prove? Next to nothing. But it does keep this shareholder from panicking because the share price is all over the place. If they keep hitting their targets this will at least 5 bag from today whether there's a fund raise or not. All the comments appearing on here suggesting Sosandar should somehow be profitable from day one or not be spending cash to grow market share are just nonsense.
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07/1/2019
23:53		radioactive_man: So I have a theory about why the share price moved today and several other times recently. I'll call it the Paul Scott effect. Sosandar qualifies as a micro-cap with a market cap of 33m so it doesn't take much to move the share price (relatively speaking). I think that mentions of Sosandar by Paul Scott may be causing enough activity to move the share price. Now I am a big fan of Paul and have learnt a lot from his columns but regarding this post I am interested with how this dynamic may affect my investment. 27th Dec - Paul reaffirms his optimism for SOS - SOS share price jumps 10% 4th Jan - G4M loses 50% of value (a PS holding) - SOS share price falls 5% 7th Jan - Paul states a SOS TS is due on wed/thurs - SOS share price jumps 6% Also on 27th and 7th MH shows up to give "his" positive view of the share. Sorry, bit mean. While PS is not a tipster, the quality of opinion has probably persuaded a lot of stocko readers to buy his picks, SOS being his highest conviction holding. It is with some pride that I had a SOS position from 13p, before I read about it on the SCVR but I would be lying if I said PS write ups hadn't persuaded me to investigate further. I think the skittish share price recently may have come from weak holders that hang on to PS coat tails. A number of his positions have struggled recently which suggests to me that his growth strategy may be best suited to bull markets and poorly suited to bear markets. Mark Minervini who has a similarish growth strategy sits out bear markets entirely. Some readers may have been taking this view and been scared following the ASOS TS, even if this was largely unrelated to SOS (imho). This is only a theory, and it may not be a popular one, but I think its interesting to investigate. If I am correct then this may partly explain the high valuation (whether deserved or not) but does not change my view of the quality and prospects for the company. I think Julie and Alison know the UK fashion industry as well as anyone so a company that they run deserves a premium. Ultimately the proof will be in the pudding when we see the TS this week. So good luck to all holders!
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27/10/2018
12:58		paulypilot: re post 1077 - please don't invent lies about me. I have not sold my Sosandar shares, and have no intention of doing so. This is a buy & hold forever stock for me. I don't care what the short term share price does, as it's just falling on low volumes, in a general market panic/correction. The fundamentals at SOS are roaring ahead of plan. Originally it was forecast to do about £3m revenues this year. At the interim stage (which includes quiet summer months, in a record-breaking heatwave) revenues were £1.84m - NB remember this is net of returns, so it's a true net revenue figure. Up 407% on H1 last year. That's stunning growth - yes, from a low base, but still it augurs very well for the future. Gross margin is also amazingly high, for such a small company - up from 46% in H1 LY, to 55% in H1 this year. That's higher than Asos's gross margin, and higher than a lot of High Street (much larger) retailers. This proves that Sosandar's designs are what the customer wants, which is fundamentally what this sector is all about. It also shows that Sosandar has pricing power (as it's more expensive than most mass market competitors, but cheaper than "designer" brands). A high gross margin is also proof that Sosandar is achieving full price for most sales. It does very little discounting, because many product lines sell out at full price. What does that tell you? That demand exceeds supply - hence we can expect continuing strong growth, as the company gains in confidence any places larger orders. Compare this with many other online (and physical) retailers, which are continously discounting & doing special offers, to stimulate demand. SOS doesn't need to do that, as the product sells itself, by being better designed than competitors. This is the benefit of having management that are steeped in fashion, from a publishing background - they know exactly what their customers want. Everything else can be outsourced, or delegated, which is exactly what they've done. The sourcing director is ex-Matalan, and other key staff have the necessary experience, e.g. in marketing. IT and logistics are all outsourced, so the team of only about 24 staff at Sosandar can get on with what they do best. It's a fantastic, and infinitely scaleable business model. The returns level is too high, but this should come down in the autumn/winter season, due to the product mix changing. Also, I discussed the issue of sizing with the company recently. I'm told that there's no such thing as standard sizing in womenswear. Instead each company uses their own fit, and customers get to know what size suits them best, through trial and error. Dresses are a more complex fit too, so the returns rate is higher. Returned goods are re-sold, so the only financial impact is 2 lots of postage & handling costs for returned goods. Not such a huge issue at the higher price points Sosandar deals in (over £100 average order value). As regards the placing, again I made enquiries, and am happy with this now. It wasn't a normal placing, in that the company didn't seek new funds. Instead a couple of institutions offered them fresh funding, as they were keen to invest. It was decided to accept the offer, because it shores up the balance sheet (hence de-risking things for everyone), and the dilution of under 10% is inconsequential. In any case, due to crazy market conditions, we can now buy the shares cheaper in the open market, at sub-30p. I think in the long run, this will look a remarkably good buying opportunity. I'm basing that view on my expectations that the company is likely to report very strong autumn/winter trading, after Xmas. Why? Well, we already know that Sept trading was a record month - that's important because it's when new season A/W stock is launched. So a strong Sept augurs well for the rest of the season. It also means the company has time to get in repeat orders of the best-selling lines, to have 2 bits of the cake in one season - a big advantage that eCommerce companies have. Larger physical retailers are generally not nimble enough, with slow supply chains, to be able to do this. All in all, the fundamentals here are fantastic, and it won't be long before the company grows into the valuation. Value investors & people who don't understand the sector, will no doubt think that the valuation is far too high. That's fine, many people (including me!) were moaning about how over-valued Asos was, all the way up from £1 to £70! The fact is that the market is willing to pay a high valuation for exceptional growth companies. I did some comparison work recently, looking back through Asos's published accounts from start-up to now. Putting Sosandar's figures alongside them, Sosandar is actually growing faster than Asos's early days - although to be fair, Sosandar is spending more on marketing, and running heavier early stage losses than did Asos. Of course, that's no guarantee that Sosandar will turn into the next Asos, but it's a bloody good start! There's little doubt that Sosandar is in the process of becoming a much bigger business. It's astonishing what they have already achieved in just 2 years. That's why the share price appears high, for an early stage company - because they're executing so well, and exceeding the initial (very ambitious) growth rates. You don't see that very often. It's expensive on historic numbers, but very cheap based on the potential opportunity here. I have a £3/share price target, with a 2-3 year view - providing of course that stellar growth continues. It may not do, as with everything, there's always a risk of something going wrong. Hence why it's vital for everyone to do your own research & take responsibility for your own investment decisions, and not base it on someone else's enthusiasm. Anyway, as you can see from my public portfolio, Beam Me Up Scotty (I didn't chose the name, Ed Croft did, when he cajoled me into setting up a public portfolio - something I didn't really want to do), I haven't sold Sosandar, and it remains by far my largest holding, both in real life, and in BMUS, which is here for anyone interested: https://www.stockopedia.com/fantasy-funds/beam-me-up-scotty-4990/ People who put up posts here saying things like, Oh I expect Paul Scott has sold out, and hasn't told us - actually this tells us all we need to know about the person writing that post, as that's how their minds work! That's not how I work. I'm a long-term investor, and short term price disruption in the market doesn't bother me - it's part of the process, you have to endure prices going down as well as up, as part of normal market volatility, especially in smaller caps, which can be very volatile for no reason at all. We can choose to be part of the stampeding herds, that rush in & out of shares, depending on which way the share price is going, or we can just take a long term view and ignore price fluctuations. I'm in the latter camp. In any case, my position sizes in small caps are far too large to be able to move in & out, so I don't even attempt it. When the time does come to sell, I adjust BMUS accordingly - as you can see from the history of my public portfolio. Anyway good luck all. We're going through a market correction, which happens from time to time. In my experience that's when, in the words of Uncle Warren Buffett, it pays to be "greedy when others are fearful, and fearful when others are greedy". After all, this game is all about BLASH - Buying Low And Selling High. For that reason, I'm looking to buy more Sosandar on any further dips. There are lots of other buying opportunities out there at the moment too. I spotted several in last week's SCVRs, e.g. PHTM and FLO (I don't hold either, yet) which both look good value and reporting decent figures. There are some cracking dividend yields out there now too. This is the first time in several years that the market is offering us genuine bargains, in my view. The key point with Sosandar is that we're buying in to great management, with many years' experience in the fashion sector. They're doing something genuinely different - targeting an under-served niche for affluent women aged 35-55, with product designs specifically suited to flatter the figure of the target demographic. Performance to date is ahead of the ambitious original plans, so there's everything to play for here. I think the recent share price weakness is an opportunity, not a worry. Sorry for length of post, but lots to discuss! Best wishes, Paul.
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18/7/2018
18:40		paulypilot: The posts about excessive Director remuneration seem to be referring to historic information, when the listing pertained to a cash shell, and previously a failed junior resource junk stock, Oregon Gold, then renamed Oregon plc I think. Sosandar is a clean operation, which just re-used the listing. Adam Reynolds reversed Sosandar into the listing, as I'm sure you all know. If you look at the table in note 6, from the Sosandar Annual Report for y/e 31 Mar 2018, it breaks down Director remuneration into the various parts. The second column is titled "2018 from 2 Nov 2017" - in other words, the period from the listing of Sosandar (first day of Sosandar dealings was 2 Nov 2017). The 5 months from 2 Nov 2017 to 31 Mar 2018 shows the following Director remuneration; Alison Hall £36,667 (£88k p.a.) - Joint CEO Julie Lavington £36,667 (£88k p.a.) - Joint CEO Nicholas Mustoe £12,500 (£30k p.a.) - NED Bill Murray £12,500 (£30k p.a.) - Adam Reynolds £25,000 (£60k p.a.) - Mark Collingbourne £12,500 (£30k p.a.) - Steven Metcalfe nil As you can see, these are perfectly reasonable, modest even, Director salaries under Sosandar's first 5 months as a listed company. Another Director, called Andrew Booth has since been added to the Board, as a NED, with specific & relevant experience in eCommerce and marketing. Therefore, it seems to me that the excessive remuneration shown in the other columns, relates to historic matters, before Sosandar, and also £500k of "fee shares" for engineering the reverse takeover. I think it's important not to muddy the water by confusing historic Director remuneration of a junior resource stock, with the much more sensible/modest ongoing remuneration currently happening under Sosandar. It would be a pity if jaundiced shareholders in ORE would miss out on a potential multibagger of SOS, simply because they're smarting from having lost their money in some rubbish junior resource stock. Sosandar is the real deal, in my view. Management is superb, and the recent trading update was superb - I calculated £851k revenues (which is net of VAT and customer returns) in the quarter-ended 30 June 2018. If you extrapolate out, with more sequential growth (especially in Q3 ending 31 Dec 2018 for the busy Xmas party season), and I think we could possibly be looking at full year (ending 3/2019) revenues of maybe as high as £5-6m. If I'm right about that, then this share is still very cheap. I think the share price should be nearer 50p at the moment, and 100p by the end of 2018, if this kind of stellar growth is maintained. Remember that the IPO plan was for only £3.3m revenues this year 03/2019. So the out-turn could be heading for getting on for double that - stupendous growth, albeit from a low base. Therefore, I think the business model is basically proven now. We just have to wait for more growth to be reported. This should also mean that cash reserves are probably adequate. Although a top-up placing at a much higher share price wouldn't bother me at all. On the basis of the above, I've recently increased my position size from 1m to 2m shares, as I think this has serious multibagger potential, taking a long-term view. That won't happen overnight, obviously, we have to be patient. I don't see this as a trading share - it's a hold forever one - providing the newsflow remains positive. My broker tells me that Shore Capital has institutional buyers who want to buy, but there are no loose blocks of stock available in any decent size. I wonder if Nigel Wray, and Miton Group might increase their position sizes? Other than those two, there are no institutional shareholders, and quite a fragmented shareholder base. So that could propel this share much higher, if Instis have to fight it out in the market to accumulate stock. A word of caution on valuation - the company has an unusually large share options scheme, with 18.4m additional shares under share options, at a strike price of 15.1p. These were granted at the IPO, and it was completely transparent - I had a conf call with management just before the IPO, and they volunteered this information. 16.8m of those share options are for the joint lady CEOs. The thinking being (of Adam Reynolds) that they needed to be super-incentivised, as they're driving the business, and their existing shareholdings of 5% each was not enough. I agree with him. So instead of using 106.8m shares in issue, we need to manually add another 18.4m in-the-money share options onto that, giving a fully diluted share count of 125.2m. Therefore at 28p per share, the market cap is £35m. That may seem a lot for an early stage company, but the market is pricing in (or starting to anyway) the stellar growth, and how the company should be a very much bigger concern in a few years' time (and profitable). Hope the above is helpful info. Regards, Paul.
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