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Share Name Share Symbol Market Type Share ISIN Share Description
Sosandar Plc LSE:SOS London Ordinary Share GB00BDGS8G04 ORD 0.1P
  Price Change % Change Share Price Shares Traded Last Trade
  -0.125 -0.74% 16.75 111,644 16:35:12
Bid Price Offer Price High Price Low Price Open Price
16.75 17.00 16.875 16.875 16.875
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 4.44 -3.55 -3.19 27
Last Trade Time Trade Type Trade Size Trade Price Currency
16:35:12 UT 3,661 16.75 GBX

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Date Time Title Posts
01/3/202111:54Sosandar2,943
21/2/202115:25Sosandar - The next ASOS. Aren't they all!183
17/1/202107:55SOS - will this go bust by Christmas 2019433
13/1/202114:44AINS PLEASE FORGIVE ME12
02/10/202001:57save our Countryside10

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Sosandar (SOS) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
2021-03-03 16:35:1216.753,661613.22UT
2021-03-03 16:29:1016.9053,9419,116.03O
2021-03-03 13:51:0516.8025,0004,200.50O
2021-03-03 12:19:2216.8040067.21O
2021-03-03 11:15:3116.8012,6462,124.78O
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Sosandar (SOS) Top Chat Posts

DateSubject
03/3/2021
08:20
Sosandar Daily Update: Sosandar Plc is listed in the General Retailers sector of the London Stock Exchange with ticker SOS. The last closing price for Sosandar was 16.88p.
Sosandar Plc has a 4 week average price of 13.25p and a 12 week average price of 13.25p.
The 1 year high share price is 20.90p while the 1 year low share price is currently 4.62p.
There are currently 162,856,358 shares in issue and the average daily traded volume is 685,084 shares. The market capitalisation of Sosandar Plc is £27,278,439.97.
18/2/2021
07:38
marmar80: The last chance for Medavinci, Orogen and now Sosandar is to acquire some blockchain or cannabis company and go wild. To let u know, I've been here since the old Medavinci days. Stupidly invested a few ks years ago when had no clue about the holidays fund companies. SOS business has no future for the next 12-24 months, should freeze this part of operations for now and help some new starter to be listed on the stock exchange.
08/2/2021
10:53
apad: I think we are pretty much in agreement, Trot. There might be some mileage in comparing SOS and BOO now BOO have bought a bunch of brands that one might argue contain styles that compete with SOS' market. SOS' email marketing is superb and the customer figures to the end of March will be critical, as you say. After that SOS may have to do some advertising of their Spring range at a time when the BOO acquisitions are coming into gear. Brand awareness is critical, so if the March numbers are good I would not be surprised or bothered to see a cash raise for marketing. Hopefully they will be better at marketing this time! Maybe they will sell through Debenhams as well as Next 😊 I bought a few on Friday for 13.54p and was surprised to see them up today, given the tax speculation and the way that has hit BOO. Since they swapped the FD I think they have been pitch perfect in the way they have played both the finances and the designs. However, they are still a minnow and times are hard. GLA apad
24/1/2021
16:35
thetrotsky: Apad, I note your additional comments and appreciate that you weren't trying to make a general comparison between BOO and SOS but just because the statistics you quoted were favourable to SOS does not make them any more valid (COVID or not). BOO and SOS are trying to address different markets and there are a number of factors that could, and probably did, effect SOS in the third quarter e.g. lack of cash, no material increase in their customer base in the 2nd quarter, not knowing when/if lockdown was going to finish, the government's volte face in mid-December. It's all well and good people talking about SOS not having the right clothes offering (not enough casual) but the reality is that they don't have sufficient cash to expand their stock range and cover all their bases (like ASOS or BOO); put simply they can't afford to hold stock that isn't turning over in short time. I therefore rather suspect that they gambled on a 4-day Xmas and people wanting some party clothes/formal wear (which is what they do best), only for the government to pull the rug at the 11th hour. The 3rd quarter wasn't a complete washout but I don't think a comparison with BOO makes the figures look any better; the simple fact is that SOS would have expected to outperform BOO percentage wise, comimg from a lower sales base, and probably will be disappointed that they didn't but will mollify themeselves that is was only (hopefully) due to circumstances beyond their control (their limited cash resources have forced them to be conservative). As, I've said before, in the circumstances, I think SOS has managed this pandemic pretty well thus far but they are essentially a loss-making business striving to gain scale, whilst conserving cash. It will be very interesting to see their customer figures come the end of March. They say they were able to implement a successful customer acquisition strategy in the third quarter using a significantly reduced marketing spend and it will be interesting to see what results this new strategy delivered and whether it can be leveraged going forward e.g. advertising on the Tube (as they did before lockdown) was, I'm sure, costly and perhaps lockdown has managed to throw up some more cost effective customer acquisition methods, which would augur well for a post-COVID future.
24/1/2021
15:57
thetrotsky: I think you're wrong mauricemonkey. It's not where we're at currently but where we're going and Brexit, as far as the EU market is concerned, has thrown a spanner into the works and will have an impact on SOS's ability to make economies of scale. All being well, I believe there will come a point, like ASOS and BOO, where SOS will want/need to take it's UK warehousing in house. However, unlike ASOS and BOO, SOS will not now be a able to supply goods into the EU using it's UK warehousing (becasue the tariffs will put them at a competitive disadvantage) and there will therefore inevitably be additional costs of running and maintaining a separate EU distribution network. As a result, whereas ASOS and BOO were able to start making sales into the EU early on in their development at little, or no, additional cost (sourcing the goods from their UK warehouses and keeping their EU start up costs relatively low), I think SOS will have to build up their UK sales much more before they can even consider whether to start making significant forays into the EU (the UK operation cannot support both increasing UK customer numbers and building up an EU presence). The key difference is that, apart from finding a courier, ASOS and BOO didn't need to have an on the ground presence in the EU initially to start building their EU sales. Yes, SOS can use third parties in the EU to get around part of the problem but they will need to hold additional stock in the EU. Also they won't be able to move stock lines between the UK and EU to take account of, say, cultural differences e.g. a stock line that may sell well in the UK may not sell as well in France, Germany etc. and vice versa (once stock is in the UK or the EU it has to stay and be sold there; moving stock will just incur additional costs). You may say that that is no different from selling to the US or RoW but the point is that Brexit has reduced SOS's easily accessible market by about 5/6ths and now put the EU on the same par as the US and RoW. This is not Brexit bashing but a simple statement of economic fact as far as SOS is concerned.
22/1/2021
16:54
apad: Just for clarification, my original post was not a comparison between SOS and BOO. It was an example about how the usual comparison for an individual company between this year and the previous year, that was pre-covid, is misleading. I then exemplified it with SOS and BOO to show that it was misleading in both cases. In no way do I think a general comparison between BOO and SOS as companies is sensible. A specific contrast about processes, such as warehousing, can be interesting. apad
21/1/2021
13:56
thetrotsky: Apad, As they say, there are lies, damn lies and statistics. You can't draw a correlation between SOS's figures and BOO's; they are at totally different points in their growth cycles. Which would you prefer? A company that has doubled its sales from £500k to £1m and is heavily loss making or a company that has increased its sales from £100m to £110m and is profitable? The fact that one has doubled its sales and the other has increased its sales by 10% does not necessarily mean that the former is a better investment than the latter or vice versa. The fact is, both ASOS and BOO have significantly larger sales and have been able to continue to sustain significant marketing spends during the last 9-10 months whereas SOS has had to severely reduce its markeing spend to preserve cash. Personally, I think SOS has done well, in very trying times, to adjust and preserve its cash but it's hamstrung by a relatively small customer base and, once the virus has been brought under control, it will need to aggressively expand it's UK customer base (and this will require a further fund raising no doubt). Also, there is now the BREXIT dimension that will need to be considered going forward; both ASOS and BOO were able to supply the EU market from their UK operations base in their formative years (requiring less infrastructure investment). This option now appears to be closed to SOS going forward because of the tariffs that would apply to goods sourced from outside the EU when re-shipped from the UK. TheTrotsky
17/1/2021
09:26
apad: Trotsky In an earlier post I compared the SOS monthly income for the Autumn season with the previous months in the year and argued that the 86% increase was a more valid comparison than with the previous year (pre covid) of about 6%. If I do the same with BOO's UK revenue, the 4 months to December is £89.3m a month and the previous 6 months is £71.7m a month. So, the Autumn season increase is 24.5% for BOO cf 86% for SOS. Comparing a large number with a small number of course, but it suggests that the SOS customers are far from flagging. It is interesting that despite a major change in the environment the tintins default to comparing with previous year's numbers. Comparing Jan-Mar 21 with the previous year will have more validity. apad
12/6/2020
13:42
thetrotsky: So says the same Jackson83 who predicted that SOS would be bankrupt by Xmas 2019 and yet here we still are! The recent cashflow information would defy your prediction that there will be a further profit warning soon. SOS have drastically cut back on their marketing spend and furloughed 60% of their staff. In so doing, they've staunched their cash outflows and stabilised their cash position at £4.4m (no change between the end of April and the end of May). In the meantime, SOS has managed to increase revenues year on year, albeit at a lower rate than they might have done if they'd continued their agressive marketing strategy and, whilst the likes of Quiz, BooHoo, Superdry etc. continue to discount to attract custom, SOS has been able to revert back to full pricing and still continue to increase year on revenues. All in all, I personally think that SOS have managed lockdown very well thus far. It's clear that SOS has been able to capitalise on the customers it's attained from it's previous marketing initiatives and somewhat vindicated it's previous, albeit costly, approach to grab market share. Going forward, it is likely to become more difficult as the government's furlough scheme begins to unwind and tough decisions will need to be made as to whether SOS brings back all of their furloughed staff and restarts their previous aggressive marketing strategy; the new agreements with John Lewis and Next could have some bearing on this decision. Personally, I wouldn't be surprised to see another placing come September/October if the unwind of lockdown continues to plan and SOS decides to restart it's marketing strategy but, as it currently stands, I don't see SOS needing to do another placing before then unless they need to raise funds to acquire additional stock before the John Lewis/Next launch (that will very much depend on their suppliers' terms). But, in either of the above circumstances, I would see a placing as a positive sign; not a sign of a company having to staunch lockdown cash outflows but a sign of things returning to "normal".
13/2/2020
11:14
abarclay: oh deary me APAD - 13 Feb 2020 - 10:34:03 - 2642 of 2647 Sosandar - SOS Neary on Scott 😊 3 Nov 2017 “the company should have plenty of cash for 2+ years of cash burn.â€�; 11 Dec 2017 “SOS is well-funded for now… So it shouldnâ€͐2;t need to come back to the market for more cash for the foreseeable future.â€ʏ33; May 2018 There should be enough cash in the bank to get the company through to maybe mid-2020… the fundraising to launch the company on AIM provided for several years’ anticipated cash burn. July 2018 …thereâ̈́4;™s little doubt that the company has plenty of cash headroom for now. It might decide to do a top-up fundraising in 2019 or 2020, but that’s of no concern to me whatsoever, because it would be raising cash at a much higher share price than now… October 2018 – RAISED £3 million at 32p Nov 2018 I’m glad they did £3m placing now, as it removes any concerns about running out of cash. Jan 2019 Broker forecast is for net cash to bottom out at £3.6m at end 03/2020, and then start rising… Therefore, on current forecasts, which look perfectly credible to me, the business has plenty of cash headroom. Bulletin board chatter to the contrary, is just the usual nonsense that can safely be ignored, because people haven’t done proper research. 3 July 2019 …my view is that there is clearly enough cash for the time being. It may need a top-up placing next year, in my opinion. Therefore, being realistic, I think there’s probably an increased chance of the company needing a bit more cash next year. …a £20m market cap, for the UK’s fastest-growing pure play online fashion business, with enough cash for at least 12 months, is probably not going to be far from the lows. 11 July 2019 – RAISED £7 million at 15p If the company doesn’t generate the planned growth, then it could run out of money again in maybe 2 years’ time and get into a death spiral of increased dilution at lower & lower prices. 27 Nov 2019 There’s £6.9m in net cash, which is plenty for the next couple of years. 12 Feb 2020 – RAISED £5 million at 17p I was a bit surprised that they’ve decided to raise again, but the reasons make sense… APAD - 13 Feb 2020 - 10:32:54 - 31587 of 31594 ValueGrowth Investing - VLG Neary on Scott 😊 3 Nov 2017 “the company should have plenty of cash for 2+ years of cash burn.â€�; 11 Dec 2017 “SOS is well-funded for now… So it shouldnâ€͐2;t need to come back to the market for more cash for the foreseeable future.â€ʏ33; May 2018 There should be enough cash in the bank to get the company through to maybe mid-2020… the fundraising to launch the company on AIM provided for several years’ anticipated cash burn. July 2018 …thereâ̈́4;™s little doubt that the company has plenty of cash headroom for now. It might decide to do a top-up fundraising in 2019 or 2020, but that’s of no concern to me whatsoever, because it would be raising cash at a much higher share price than now… October 2018 – RAISED £3 million at 32p Nov 2018 I’m glad they did £3m placing now, as it removes any concerns about running out of cash. Jan 2019 Broker forecast is for net cash to bottom out at £3.6m at end 03/2020, and then start rising… Therefore, on current forecasts, which look perfectly credible to me, the business has plenty of cash headroom. Bulletin board chatter to the contrary, is just the usual nonsense that can safely be ignored, because people haven’t done proper research. 3 July 2019 …my view is that there is clearly enough cash for the time being. It may need a top-up placing next year, in my opinion. Therefore, being realistic, I think there’s probably an increased chance of the company needing a bit more cash next year. …a £20m market cap, for the UK’s fastest-growing pure play online fashion business, with enough cash for at least 12 months, is probably not going to be far from the lows. 11 July 2019 – RAISED £7 million at 15p If the company doesn’t generate the planned growth, then it could run out of money again in maybe 2 years’ time and get into a death spiral of increased dilution at lower & lower prices. 27 Nov 2019 There’s £6.9m in net cash, which is plenty for the next couple of years. 12 Feb 2020 – RAISED £5 million at 17p I was a bit surprised that they’ve decided to raise again, but the reasons make sense…
12/2/2020
09:28
the millipede: IMO the critical thing is not so much the offer price, important though that is. It is trying to understand if any future placing is truly funding growth, or just keeping alive a failing business running out of cash. The sad fact is that AIM is full to the brim of the latter, mostly in the natural resources, and oil & gas sectors, companies that are never going to make any money but are kept alive by - not to put to fine a point on it - morons who keep signing up to placing after placing after placing...... in the hope of..... goodness knows what...... (untold riches?) So I do get why people like profitability, even in start ups and high growth companies. Profits validate the business model, they make it very easy to tell if the business model is working or not. And profits make share price valuation more straightforward too. I think AIM has too big and too recent a history of being a haven for con artists, and sensible investors don't want that kind of risk. But still, assuming the business model here works, it would be better for Sosandar's long term prospects to get their hands on as much cash now as they can, if at reasonable rates, and prioritise big marketing spend now, rather than wait and fund this through profits. The risk is increased, to be sure, and as such will and should hold the share price back for now, relative to a lower growth plan for early profits. But in the long term that kind of strategy has the potential create a far larger, far more profitable business and greater value for shareholders. So IMO there is a good chance of a further placing at some point and, if that is to fund genuine growth in a successful business, that is fine by me. But SOS does not seem to be running out of cash imminently, as some above have suggested. So I think if the share price fall is based on the cash burn ideas some have been expressing, it ought to represent a buying opportunity for anyone who invests in this space, understands the risks for what they are and sees the massive growth opportunity offered.
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