Share Name Share Symbol Market Type Share ISIN Share Description
Sosandar Plc LSE:SOS London Ordinary Share GB00BDGS8G04 ORD 0.1P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 24.00 126,634 08:00:00
Bid Price Offer Price High Price Low Price Open Price
23.50 24.50 24.00 24.00 24.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
General Retailers 4.44 -3.55 -3.19 40
Last Trade Time Trade Type Trade Size Trade Price Currency
16:29:19 O 50,000 23.65 GBX

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Date Time Title Posts
29/3/202109:44Sosandar - The next ASOS. Aren't they all!198
17/1/202107:55SOS - will this go bust by Christmas 2019433
13/1/202114:44AINS PLEASE FORGIVE ME12
02/10/202002:57save our Countryside10

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Sosandar (SOS) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
2021-06-15 15:29:2023.6550,00011,825.00O
2021-06-15 15:26:1423.705,0001,185.00O
2021-06-15 15:21:1623.711,000237.10O
2021-06-15 13:59:1723.72663157.23O
2021-06-15 13:53:3723.7210,0002,371.50O
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Sosandar (SOS) Top Chat Posts

Sosandar Daily Update: Sosandar Plc is listed in the General Retailers sector of the London Stock Exchange with ticker SOS. The last closing price for Sosandar was 24p.
Sosandar Plc has a 4 week average price of 19.50p and a 12 week average price of 19p.
The 1 year high share price is 25.25p while the 1 year low share price is currently 9.66p.
There are currently 165,356,358 shares in issue and the average daily traded volume is 299,884 shares. The market capitalisation of Sosandar Plc is £39,685,525.92.
tomps2: Paul Scott mentions Sosandar (SOS) at 14m29s in the latest piworld Interview. Watch the video here: Https:// Or listen to the podcast Here: hxxps://
thetrotsky: pillow, glavey et al, I expect 2021 LBITDA to be less than half of 2020 LBITDA at circa £2m (based on H1 2021 results and H2 2021 being marginally ahead of H2 2020 but with a significantly reduced marketing spend), but what does that prove? The fact that SOS is currently loss making and will more than likely need to do another fund raising once lockdown ends (so that it can increase its marketing spend, acquire new customers and increase sales with a view to reaching breakeven and beyond) are not news. So stop regurgitating the same old rubbish. If you want a discussion, let's have a discussion based on known facts, not numbers that you just pluck out of the air without any supporting information (I've asked you to substantiate your claims but it seems beyond you). SOS has shown that it can manage its limited cash resources throughout lockdown and, as such, has performed a lot better than might have been expected at the outset in March 2020. I'm sure that furlough payments and other government support have helped, but SOS is far from alone in that boat.
thetrotsky: pillow, since you are obviously "in the know" and know how much they are spending on TV adverts at the present, please enlighten us (TV advertising isn't as expensive as you might think if it is targeted at the right audiences at the right times; I can't say I've seen any adverts so their targeting must be working because I'm definitely not their target audience despite watching more TV than I should). Also, how do you know that the sales are non-profitable? Because they're offering 20% off for Spring? Don't make me larf! Do you actually have a clue how sales and marketing work? People love it when they think they're getting a bargain! Full price sales are the cherry on top but discount sales are the bread and butter (and prices are set accordingly). Let's wait and see what the next results bring. I don't expect them to be stellar but I do expect them to be ahead of the previous year and to show a marked improvement in LBITDA (because of the significant reduction in marketing spend). As for a discounted fundraising, that's a distinct possibility as, and when, we move out of lockdown. It's no secret, SOS has to increase the size of its customer base if it is to achieve its long term goal of sustainable profitability (just like ASOS and BOO have done before them). If SOS has been able to increase its customer base in H2 despite the reduction in marketing spend and still managed to keep its cash balance at, or around, £4m, then I think that will be a major achievement given its inauspicious position in March last year at the outset of lockdown. PS. Have either of you or Glavey bothered to check out the sales on the other fashion websites recently? Up to 60% off at BooHoo yesterday!
kenmitch: It’s also more potential sales for Sosander and a chance to increase awareness of their brand too. Better sales at reduced profits than no sales at all. Though agreeing that overall this is small beer for Marks, for Sosander using the likes of John Lewis, Next and Now Marks is a bonus. SOS are still early stage and it’s taken too long to get this far, but their next update just might show they are getting there. Don’t rule out SOS following in the footsteps of BOO and ASOS yet. And if via Next, Marks or John Lewis people become aware of Sosander for the first time, every little helps!
someuwin: SOS RNS implies that they have negotiated a new deal with M&S. The reality is that M&S are opening their website up to multiple other brands. Including SOS. Not surprisingly SOS don't even get a mention in this BBC coverage... 'M&S will start selling clothes from 11 rival brands on its website this spring in a bid to boost its online sales. Marks said the move to sell items from Hobbs, Joules, Phase Eight and White Stuff from March was part of its ongoing "transformation programme". An M&S spokesman said the move came as part of plans to "turbocharge online growth"...'
apad: I think we are pretty much in agreement, Trot. There might be some mileage in comparing SOS and BOO now BOO have bought a bunch of brands that one might argue contain styles that compete with SOS' market. SOS' email marketing is superb and the customer figures to the end of March will be critical, as you say. After that SOS may have to do some advertising of their Spring range at a time when the BOO acquisitions are coming into gear. Brand awareness is critical, so if the March numbers are good I would not be surprised or bothered to see a cash raise for marketing. Hopefully they will be better at marketing this time! Maybe they will sell through Debenhams as well as Next 😊 I bought a few on Friday for 13.54p and was surprised to see them up today, given the tax speculation and the way that has hit BOO. Since they swapped the FD I think they have been pitch perfect in the way they have played both the finances and the designs. However, they are still a minnow and times are hard. GLA apad
thetrotsky: Apad, I note your additional comments and appreciate that you weren't trying to make a general comparison between BOO and SOS but just because the statistics you quoted were favourable to SOS does not make them any more valid (COVID or not). BOO and SOS are trying to address different markets and there are a number of factors that could, and probably did, effect SOS in the third quarter e.g. lack of cash, no material increase in their customer base in the 2nd quarter, not knowing when/if lockdown was going to finish, the government's volte face in mid-December. It's all well and good people talking about SOS not having the right clothes offering (not enough casual) but the reality is that they don't have sufficient cash to expand their stock range and cover all their bases (like ASOS or BOO); put simply they can't afford to hold stock that isn't turning over in short time. I therefore rather suspect that they gambled on a 4-day Xmas and people wanting some party clothes/formal wear (which is what they do best), only for the government to pull the rug at the 11th hour. The 3rd quarter wasn't a complete washout but I don't think a comparison with BOO makes the figures look any better; the simple fact is that SOS would have expected to outperform BOO percentage wise, comimg from a lower sales base, and probably will be disappointed that they didn't but will mollify themeselves that is was only (hopefully) due to circumstances beyond their control (their limited cash resources have forced them to be conservative). As, I've said before, in the circumstances, I think SOS has managed this pandemic pretty well thus far but they are essentially a loss-making business striving to gain scale, whilst conserving cash. It will be very interesting to see their customer figures come the end of March. They say they were able to implement a successful customer acquisition strategy in the third quarter using a significantly reduced marketing spend and it will be interesting to see what results this new strategy delivered and whether it can be leveraged going forward e.g. advertising on the Tube (as they did before lockdown) was, I'm sure, costly and perhaps lockdown has managed to throw up some more cost effective customer acquisition methods, which would augur well for a post-COVID future.
thetrotsky: I think you're wrong mauricemonkey. It's not where we're at currently but where we're going and Brexit, as far as the EU market is concerned, has thrown a spanner into the works and will have an impact on SOS's ability to make economies of scale. All being well, I believe there will come a point, like ASOS and BOO, where SOS will want/need to take it's UK warehousing in house. However, unlike ASOS and BOO, SOS will not now be a able to supply goods into the EU using it's UK warehousing (becasue the tariffs will put them at a competitive disadvantage) and there will therefore inevitably be additional costs of running and maintaining a separate EU distribution network. As a result, whereas ASOS and BOO were able to start making sales into the EU early on in their development at little, or no, additional cost (sourcing the goods from their UK warehouses and keeping their EU start up costs relatively low), I think SOS will have to build up their UK sales much more before they can even consider whether to start making significant forays into the EU (the UK operation cannot support both increasing UK customer numbers and building up an EU presence). The key difference is that, apart from finding a courier, ASOS and BOO didn't need to have an on the ground presence in the EU initially to start building their EU sales. Yes, SOS can use third parties in the EU to get around part of the problem but they will need to hold additional stock in the EU. Also they won't be able to move stock lines between the UK and EU to take account of, say, cultural differences e.g. a stock line that may sell well in the UK may not sell as well in France, Germany etc. and vice versa (once stock is in the UK or the EU it has to stay and be sold there; moving stock will just incur additional costs). You may say that that is no different from selling to the US or RoW but the point is that Brexit has reduced SOS's easily accessible market by about 5/6ths and now put the EU on the same par as the US and RoW. This is not Brexit bashing but a simple statement of economic fact as far as SOS is concerned.
thetrotsky: Apad, As they say, there are lies, damn lies and statistics. You can't draw a correlation between SOS's figures and BOO's; they are at totally different points in their growth cycles. Which would you prefer? A company that has doubled its sales from £500k to £1m and is heavily loss making or a company that has increased its sales from £100m to £110m and is profitable? The fact that one has doubled its sales and the other has increased its sales by 10% does not necessarily mean that the former is a better investment than the latter or vice versa. The fact is, both ASOS and BOO have significantly larger sales and have been able to continue to sustain significant marketing spends during the last 9-10 months whereas SOS has had to severely reduce its markeing spend to preserve cash. Personally, I think SOS has done well, in very trying times, to adjust and preserve its cash but it's hamstrung by a relatively small customer base and, once the virus has been brought under control, it will need to aggressively expand it's UK customer base (and this will require a further fund raising no doubt). Also, there is now the BREXIT dimension that will need to be considered going forward; both ASOS and BOO were able to supply the EU market from their UK operations base in their formative years (requiring less infrastructure investment). This option now appears to be closed to SOS going forward because of the tariffs that would apply to goods sourced from outside the EU when re-shipped from the UK. TheTrotsky
thetrotsky: So says the same Jackson83 who predicted that SOS would be bankrupt by Xmas 2019 and yet here we still are! The recent cashflow information would defy your prediction that there will be a further profit warning soon. SOS have drastically cut back on their marketing spend and furloughed 60% of their staff. In so doing, they've staunched their cash outflows and stabilised their cash position at £4.4m (no change between the end of April and the end of May). In the meantime, SOS has managed to increase revenues year on year, albeit at a lower rate than they might have done if they'd continued their agressive marketing strategy and, whilst the likes of Quiz, BooHoo, Superdry etc. continue to discount to attract custom, SOS has been able to revert back to full pricing and still continue to increase year on revenues. All in all, I personally think that SOS have managed lockdown very well thus far. It's clear that SOS has been able to capitalise on the customers it's attained from it's previous marketing initiatives and somewhat vindicated it's previous, albeit costly, approach to grab market share. Going forward, it is likely to become more difficult as the government's furlough scheme begins to unwind and tough decisions will need to be made as to whether SOS brings back all of their furloughed staff and restarts their previous aggressive marketing strategy; the new agreements with John Lewis and Next could have some bearing on this decision. Personally, I wouldn't be surprised to see another placing come September/October if the unwind of lockdown continues to plan and SOS decides to restart it's marketing strategy but, as it currently stands, I don't see SOS needing to do another placing before then unless they need to raise funds to acquire additional stock before the John Lewis/Next launch (that will very much depend on their suppliers' terms). But, in either of the above circumstances, I would see a placing as a positive sign; not a sign of a company having to staunch lockdown cash outflows but a sign of things returning to "normal".
Sosandar share price data is direct from the London Stock Exchange
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