Sosandar Share Discussion Threads

[raleigh43] 12/7/2023 16:04

Sainsburys starts in c7 weeks.
Hopefully international partners soon too.
As for the app…let’s see

[laughton] 12/7/2023 12:47

Always seems to be the way - drops off after results.

Maybe potential investors also a bit put off by only 10% increase in turnover for the first quarter even though they've maintained expectation of + 30% for the full year.

I suppose people will now wait to see if they really can get towards that target with the half year results.

[apad] 12/7/2023 12:33

I don't understand the lack of interest in SOS. £60million mkt cap profitable brand with growth opportunities.
Duh!
apad

[raleigh43] 11/7/2023 16:05

Freemans have 2 million customers.

[thetrotsky] 11/7/2023 14:09

Although all of these new initiatives are exciting, I think they're unlikley to generate significant extra revenue in 2024.

For example, last year Sainsbury's generated £1bn of clothes sales (mens and women). With just over 600 supermarkets, that equates to approximately £1.7m per store (less when you adjust for online sales). I think SOS would be doing extremely well if it was able to generate (say) £500k of sales from just nine Sainsbury's stores between September and March next year. The real benefit will come if SOS can get its products into all 600 stores for a full 12 months!

Likewise, I'd be very surprised if the overseas initiative was able to generate more than (say) a £1m of sales in 2024. It sounds great in principle but will be reliant on people visiting SOS's website (without any marketing or advertising that we are aware). So, unless there's already a lot of existing pent up demand overseas to buy SOS (e.g. via word of mouth) I think it's going to be difficult for SOS to make much leeway. However, I'm sure the investment won't go to waste in the longer term and it's a relatively cheap way for SOS to enter overseas markets (albeit it would seem difficult to get any traction without any marketing or advertising).

I think this year's targets are realistic (particularly considering the current economic backdrop) and the benefits of a lot of these new initiatives will only really bear fruit in the years to come (if they're successful).

[dicktrade] 11/7/2023 13:56

It was hosted by PI World so I am sure it will be up on their site soon

[apad] 11/7/2023 13:39

Missed the presentation. Any notion about where it will be reproduced?

Still sticking tyo the Brand vs Shop classification.

apad

[w13ken] 11/7/2023 13:33

They don't have any ambitions to become a high-end fashion company. Sales are holding up well so whoever they're selling to is not cutting back too hard on the clothing budget.

[jw330] 11/7/2023 13:24

so are the management trying to turn this into the next burberry or LV? or do they primarily sell to the ever squeezed middle class?

[w13ken] 11/7/2023 13:17

The growth target is 30% for this year. Revenue has grown from £12.2m in FY21 to £42.5m in FY23 despite a pandemic, war and a recession so I personally feel that the management team handle crises very well and have exciting and ambitious plans for the future. I don't see any reckless behaviour but sensible and interesting long-term expansion plans. They have built a quality brand and their marketing has been extremely effective.

[raleigh43] 11/7/2023 13:16

9 Sainsburys store in September Ali said.

[bg23] 11/7/2023 13:12

under promise, over deliver! once again, the management have put this company in a great position to perform for the short, medium and long term development.

very exciting

[laughton] 11/7/2023 13:05

Hmmm. I'm finding it hard to reconcile all those initiatives for this year with forcast growth in revenue of only 10% vs 44% for last year.

Very strong comparitives they say - but even so!

[raleigh43] 11/7/2023 12:58

I’m in for more. Done.

[raleigh43] 11/7/2023 12:16

Buying has started after the 1st presentation

[daijavu] 11/7/2023 12:06

ASOS sells similar style dresses made of 100% polyester for similar prices

[jw330] 11/7/2023 11:39

lol to say SOS completely different to asos is a bit disingenuous. hxxps://www.sosandar.com/red-geometric-print-angel-sleeve-fit-flare-dress

A quick look at their product, it's not much better than the tat that is sold at asos. 95% Viscose 5% Elastane priced at 79quid?

[daijavu] 11/7/2023 11:34

12:30pm. You have to be registered to sign in.

[raleigh43] 11/7/2023 11:25

What time in the uk does the webinar start?

[daijavu] 11/7/2023 11:02

Comparing ASOS with SOS is like comparing chalk with cheese. They are two very different businesses with different histories and management styles.

ASOS is a much bigger business that's been around a longer time, is past its prime and is contracting because its target demographic is low income and struggling in the present economic climate.

SOS is a new business that's yet to get into it's stride. It is carefully targeting a much smaller and more affluent demographic that is far less subject to economic hardship.

The founders of SOS already have a history of founding and running a successful fashion business and have a reputation for careful planning and management of their business to achieve maximum gains over time.

[mortal1ty] 11/7/2023 10:40

This isn't true for smaller brands. Very small brands can scale by filling distribution channels. Eventually it is true though.

[mortal1ty] 11/7/2023 10:32

Sounds like new investment to me.

That's pretty much how it works with all retailers. If you don't do anything different you end up with the same number of customers (pretty much) as last year.

So you have to invest in pricing, marketing, better delivery times, cheaper delivery, free-returns etc etc etc. That expands your addressable market.

That's why margins always end up on the floor.