Rhythmone Share Discussion Threads

[sikhthetech] 24/3/2019 13:18

Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview

"It's not too soon, however, to talk about the fallout from Apple's Intelligent Tracking Prevention (ITP), which has been severe."

"This was the number one talking point from all advertisers and agencies at CES “ noisier than October [when Apple released a very difficult-to-track iPhone] because people were going through the results and seeing the impact.

Programmatic is based on the ability to use third-party cookies to track and target. When that's interrupted, there's an impact to your results and how you do business. It's a pretty substantial impact."

[sikhthetech] 24/3/2019 13:13

Wheeze,

How's rthm doing? Are they going to beat the market consensus for fy2019?

The simple fact is those with a contrarian view who couldn't be swayed have been right over the years, with the questions of rthm's model, industry challenges and their failings over being back up their bullish comments when it comes to results....

The current deal, directors resigning, timeline speaks volumes...

[1gw] 24/3/2019 12:42

You might be right wheeze, although from the point of view of the Taptica balance sheet going forward I would prefer any steep (upwards) rebasing to come after completion of the merger. The lower the price of Taptica shares on the completion date the lower the consideration paid for R1 on the Taptica balance sheet (as I understand it).

I had a play with the numbers yesterday, and it seems to me the balance sheet of the merged company is going to look quite good (compared to that of R1) if the Tap price remains where it is.

In terms of breakeven, I think I'm in a similar place to you. From a quick review it looks like around 244p on my current R1 holding (and I'm just in profit on my relatively small Tap holding), but that would rise a few p if I added on what I need to recover the aggregate small net loss on all the R1 & YuMe sales I've made to date (mainly arb-related).

[wheeze] 24/3/2019 11:52

I can see traders piling in to R1 and Taptica over the coming week. I believe the close pre-merger simply has to be higher than 175p for R1. Which leads me to an interesting question....What will be the closing price of R1 at end of play on Monday the 1st of April ? Nail your colours to the mast chaps and chapesses.Fwiw my guess is 255p for no reason whatsoever other than it is my break even target !Good luck all holders. To shorters, I hope there is a special place in hell for you (Tusk, 2019)

[wheeze] 24/3/2019 11:45

A well deserved night hood Footy.

[midasx] 22/3/2019 20:55

All done and dusted then, exciting future ahead, but how long will TAP survive before being taken over?

$15 Million buyback to look forward to in the short term!

Bring it on.

[sikhthetech] 22/3/2019 16:01

Mome,

You have the big players with 70-90% share of ads.txt, whereas rthm still struggling < 50%...

You have the big players offering fee transparency, whereas rthm doesn't.

and blinkx still in play at rthm...

[wheeze] 22/3/2019 15:57

You raise an interesting point, momewrath1. In six trading days time R1 will cease to exist. The Phoenix that was Blinkx will rise, clean, new and unscathed in the form of Taptica. What will sikhthetech do with all the new time on his hands ? No R1 management to criticise, no R1 shareholders to sneer at. No daily reminders of industry headwinds and jam tomorrow. No repetitive strain injury from typing the same stuff on multiple boards. This may require some serious counselling.Six trading days time I plan to move to the Taptica board. I have hitherto not posted there as I am not a shareholder in Taptica. I hope that sikhthetech will at least purchase some shares in Taptica, should he wish to continue his goading of former blinkx holders.

[sikhthetech] 22/3/2019 15:56

the abbot,

"I just like governance and clarity,"


Well you won't get that here... nothing new...

[momewrath1] 22/3/2019 15:47

Well Sikhy… you tell me then. Did the new management find any skeletons? I'm agog, on tenterhooks even, awaiting your reply. I'll answer for you...no they didn't and nothing's turned up in full disclosure to Tap that might have dissuaded them from pressing ahead with the merger. So basically, in a week or so you'll be able to move on from R1 as they won't exist anymore. I'm sure you'll be relieved.

[momewrath1] 22/3/2019 15:35

Abbo, guess you've got an underdeveloped sixth sense then?

[sikhthetech] 22/3/2019 15:32

Mome,

SupportFreeContent...

Read the posts... Both AdOn network & Verti Tech were listed as subsidiaries in rthm 2017 AR...before rthm/Yume takeover and 'new management' took over...

No longer subsidiaries after 'new management' took over...


Both Redboot ransomware and SupportFreeContent were around that summer...
Redboot mentions blinkx...

and both closed before the rthm/Yume takeover was completed...

AdOn Network was mentioned in the 2014 blog...

So when you say Blinkx Legacy, were AdOn & Verti, blinkx still active until the rthm/Yume takeover?

Did the 'new management' find any skeletons?

[momewrath1] 22/3/2019 15:17

OK Sikhy, I get that, and I've seen your comment about "support free content," many times but what is your point? Not all initiatives are successful and good on them being proactive and dumping something that didn't take off. As for offices in Singapore, it's great that the new merged company is well positioned there, ready to take advantage of emerging markets. Don't you think it's interesting the Rhythm general meeting today was pretty low key. Absolutely no surprise there then... it would be daft to put out a very positive trading update before the merged share buyback. More bang for your bucks is the play here!

[archy147] 22/3/2019 15:09

Sadly not everyone here shares my penchant for insightful posts.

abott this morning posted this mumbo jumbo, bless him

the abbot22 Mar '19 - 10:09 - 11097 of 11120

vote must be underway by now, expect a positive vote and then up goes the share price for another leg, thus why the price has been marked down this morning, the MM's do need cheap shares to sell back to you all this afternnon at a profit.


You really did set yourself up for egg on your face this afternoon didn’t you pal lol

[sikhthetech] 22/3/2019 14:34

Mome,

and as to:
"Rhythmone, despite excellent technology, still suffering a poor reputation thanks to Blinx legacy. "

Blinkx LEGACY...


Read Post 11088
#

and also

Look at the dates...Just before Rthm/Yume takeover... and only few months before 'new management' took over..


SupportFreeContent.. is this coincidence???


SupportFreeContent was described as a Pioneering Initiative in fy2017 results...

"Another pioneering initiative designed to enhance the experience for RhythmOne publishers is called Support Free Content. This initiative arose out of the need to recapture revenues lost due to ad blocking. Support Free Content helps publishers address ad blocking by offering consumers choice - gating their access to publisher content via a set of monetization options that range from subscription, to white listing within their ad-blocker, to downloading a browser extension that provides alternative avenues for monetization."



According to Alexa, seems like it was closed around Aug/Sept 2017, during the latest reported fy, fy2018



So it seems like it was closed around Sept 2017, possibly when the rthm/Yume deal was confirmed..

[football] 22/3/2019 14:26

but if they wasn't there you wouldn't stop posting about it and how bad it was for them!

[sikhthetech] 22/3/2019 14:20

Equinix has a large Data Centre in Singapore, so it's the natural place to be for ad tech companies...
Nothing surprising about Rthm & TAP being there then...


Equinix to Complete the Expansion of its Largest Data Center in Asia-Pacific

[wheeze] 22/3/2019 14:19

Six trading days to go before the merger. By all accounts shares on loan still outstanding in both camps. Is there any way this deal can close without these shares being returned to their rightful owners? The numbers currently traded show no sign of any short covering so does one conclude that there are no shorts currently active ?