Reach Share Discussion Threads

[masergt] 06/2/2024 15:06

Try this:



Skip over the ads and read the full article. The Ozone guy comes across well.

[john09] 06/2/2024 14:01

Anyone got that spoon to feed Ali ?

[ali47fish] 06/2/2024 13:08

100 link not worknig what 's the gist of it

[100egs] 06/2/2024 10:29

press gazette today

[masergt] 05/2/2024 20:06

Try this:

Extracts:

"In one of the first such agreements in Europe, Amazon and Reach unveiled a partnership on Monday designed to compensate for the loss of “third party” cookies that help gather information about users by tracking their activity across websites to help target advertising.

"Amazon Ads director of EU adtech sales Frazer Locke said that “as the industry shifts towards an environment where cookies are not available, first party contextual signals are critical in helping us develop actionable insights that enable our advertisers to reach relevant audiences without sacrificing reach, relevancy or ad performance”.

The loss of cookies means that almost all internet users will become close to unidentifiable for advertisers. The risk for publishers is that their advertising offer becomes much less valuable at a time when they are already losing ad revenues, which has led to thousands of job cuts in the past year. Reach last year announced 450 roles would be axed.

Other media groups are also looking at deals involving their customer data, according to industry executives. Some publishers are experimenting more with registration pages or paywalls that mean people give first party information that they can use, such as email addresses and logins. Reach is already seeking to harvest more such data from readers."

[john09] 05/2/2024 17:32

Has anyone got this article ?

[swynemap] 05/2/2024 16:33

hxxps://archive.is/TFJeV

[john09] 05/2/2024 14:14

The red tickers back. Hope his wife dies of AIDS 🙌

[john09] 05/2/2024 14:14

Ignore that i misread it on my phone

[john09] 05/2/2024 14:01

Here we go

[john09] 05/2/2024 13:58

Yep but its no good if theres no money in it

[simmsc] 05/2/2024 13:49

I think it's a big validation. it validates that the loss of cookies is a real issue (not just a hope story) and it validates the value of the data that reach hold.

[john09] 05/2/2024 13:44

The news cant be that good its been out 3 hours and it hasn’t been rns lol

[simmsc] 05/2/2024 13:43

Confirms the story is real though..What we hope for is that the numbers that Amazon needs to pay for this data are decent and that not some exclusivity was agreed (i can't see why they would). Because presumably others will need to follow with the "blindness" that Google is creating for advertisers by removing the cookies.

[john09] 05/2/2024 13:40

Nor am i so the link doesnt help lol

[simmsc] 05/2/2024 13:37

I'm not a subscriber

[simmsc] 05/2/2024 13:36

https://www.ft.com/content/7979b1a3-ded2-4f27-a563-101920bdb379

[john09] 05/2/2024 13:36

Ok i see it now. Are you able to post the article from FT

[simmsc] 05/2/2024 13:33

Reach has struck a data deal with Amazon. FT Headline: Amazon strikes ad data deal with Reach as Google kills off cookies. Well, if we needed confirmation that the loss of cookies was going to benefit Reach - we just got it! And it being Amazon is a big validation.

[john09] 03/2/2024 06:36

Podcast rather than article for those who prefer