Purplebricks Share Discussion Threads

[hillofwad] 11/8/2020 07:03

Cozcos


"Revised pricing strategy "

It will be interesting to see how all this pans out .The advantage of having £60m
in the Tommy does mean the"dash for cash"is no longer a priority and they can afford to tinker to see if it attracts a new type of entrant

Glass ceiling in terms of instructions was reached in 2019

Still too many errors at the street fighting end which reflects a poor layer of management Unless they get the basics right they aren't going to attract the £500k -£1m market

Look past the share price for a minute

What are they going to do about Lettings though?

Restructured in January




Too many chiefs for just 280 instructions .A complete fail

[coscos] 10/8/2020 23:33

PURP will continue to rise in anticipation of revised pricing strategy announcement in the next few weeks. Reducing the up front fee will increase their market share further.

[spacedust] 10/8/2020 18:40

He is waiting to double his money. Amd he is not s billionaire.

Those singing that pb is a rubb8sh please kerp saying it coz the share price keeps rising. Tomorrow over 70p

[hillofwad] 10/8/2020 14:13

The business is not in tatters and have emerged from lockdown well and with £60m in the Tommy .What's not to like ?

"PURP have the potential to corner the property market over the next few years "

However this will not be achieved by tech alone

Far from cornering the market their market share of the Lettings market is reducingand without the personnel in place unlikley to make any progress

That is a wasted opportunity

FY 20 which was essentially pre-COVID levels Bricks sales inventory actually went 23% in reverse from FY19

Unlikely to make progress this year to get back up to FY19 levels

Taken the opportunity of putting some hay in the barn this morning which I am grateful for and will sell another tranche if it hits 70P

[coscos] 10/8/2020 14:07

Simon is a billionaire, 40k is petrol money for him. It's the signal he's given that's more important.

[spacedust] 10/8/2020 13:57

As long as the share price goes up then thats all that matters. Business is in tatters some are confirming on this board yet its risen 300%.

The director is up 15% on his 285k buy which almost a profit of 40k in few days

[coscos] 10/8/2020 13:55

Lots of people said Ocado was only worth 10p. They're not saying that anymore. PURP have the potential to corner the property market over the next few years, and they have the backing and expertise to succeed. No wonder the NED purchased 500,000 shares last week, it's a no-brainer for anyone with forward vision.

[hillofwad] 10/8/2020 11:52

Only wish the company wasnt now being run by the tech boys

Talking a big game by stretching out to offer other services but let the lettings side
rundown where they would be able to x-sell services

Single handlely destroying their own customer base Own goal.

[spacedust] 10/8/2020 11:37

Agree its woeth 10p.more than current value

[conardj] 10/8/2020 11:21

i cant see what is to like here. Its worth 10p

[spacedust] 10/8/2020 11:12

Agree. Will be over 70p thus week then 80p by end of this month.

[andrewbaker] 10/8/2020 11:10

Observation: recently - past month or so - I've been seeing lots more Purplebricks sale signs, including 'SOLD' ones. Given their setup, the housing market during covid-19, this is a business that is more likely to see itself through tough financial times than many trad. agents. And the takeover bonus is still there. I've already got a position, but there's plenty of room for more. :)

[1giraffetrader] 10/8/2020 10:25

They need to get rid of lettings and partner up with a company that does lettings nationwide so they can at least get some sort of referral business going instead of allowing cross sales-to-lettings properties float off into the ether. I think the more-back-end fee they were proposing to introduce if it wasnt for COVID would boost their business and really have their high street counterparts running for the hills. They have an enviable cash balance, providing they don't squander it all. Lets see...

[coscos] 10/8/2020 10:16

As I mentioned before, lots of traditional estate agents on this thread who wish to see PURP fail.
Fact is they've gained a 5% market share, have no debt and £60m in the bank. Not bad going for a disruptor company in my book. Most disruptor models end up heavily indebted before they start making any in roads. I can see though why traditional estate agents are running scared, they simply do not have the funds or backing to make it digitally on a large scale.

[hillofwad] 10/8/2020 09:41

They havent even mastered being a plain boring agent yet

Lettings is an abject failure. On the selling side the tech hasnt stopped them presenting properties with time
expired EPC certificates and other fines for non -compliance

Recycling old chestnuts as freshly listed with outdated text confirming they are anything but

[spacedust] 10/8/2020 09:19

Sp is all that matters.

[spacedust] 10/8/2020 09:13

Going to sell Wednesday. 52p buy looking good

[coscos] 10/8/2020 09:05

It's all about digital from here on. Why has Dr Stephanie Caspar, the top digital executive in the world, been brought in? To make PURP more than just a plain boring estate agent. There is so much more they can attach to their business model digitally going forward to make the whole house purchase experience more attractive and profitable.From recent interview:The business has a 5% market share, which leaves a lot to go for, he adds. "We believe a tech -led estate agency is the winning model and can gain share in any market." Darvey says that he wants to add services such as broadband , gas and electricity switching to Purplebrick's offering. "We know the date people are moving so it makes sense and will save customers money."

[hillofwad] 10/8/2020 08:52

Short term gain really isn't the most important factor unless you are a Mississippi Riverboat gambler

The important factor is Bricks have a rare opportunity going liquid during a global pandemic to make £60m sing

We have a MD who can't see the wood for the trees


[...]


“We believe a tech -led estate agency is the winning model and can gain share in any market


Valuable tool certainly but not a recipe for success in itself

[spacedust] 10/8/2020 08:25

As ive said from today incline towards 70p no matter what. Sp most i.portant fsctor.

[hillofwad] 10/8/2020 05:53

Sure Bricks has been oversold certainly but don't bank on this beanstalk continuing too far over 70p.Time approaching to get off the bus

Sentiment can only drive for so long

Its just a shame that we have a MD overly obsessed with tech but forgetting the property side of things


"However the fact is PURP will be picking up greater market share over the next few months"

Disagree with that one.

You are talking from your pocket.After a busy July instruction levels have already fallen off quite markedly in August but don't let any inconvenient facts get in the way of a good story

The July figures were distorted by pent up demand as Scotland and Wales were easing out of lockdown

Lettings are downward trending ,withering on the vine


"...and with a revised pricing strategy investors are starting to realise that PURP can potentially make a profit."

Damage limitation in an attempt to recover the 23% lost inventory in FY20

" I see the stock as undervalued and heading back to 100p sooner than later. DYOR."

That's precisely what I am doing ,perhaps you ought to try It

Homeday Germany

Another cash burn overseas.Seemingly no lessons have been learned as they try to emulate Alexander the Great

Homeday have been on the premises since 2015 yet failed to gain any traction with a sales inventory of under 900.

Throwing good money after bad

[coscos] 09/8/2020 23:00

Follow the money, everything else is just noise.500,000 share NED buy is a massive vote of confidence in PURP's future. Who knows, there may be even more buys announced over next few days. The doomsters on this thread have vested interests to see PURP fail. However the fact is PURP will be picking up greater market share over the next few months and with a revised pricing strategy investors are starting to realise that PURP can potentially make a profit. I see the stock as undervalued and heading back to 100p sooner than later. DYOR.

[spacedust] 09/8/2020 21:19

Short term it d9nt matter. Sp is heading towards 70p then 80p. Sit back relax and see it unfold from tomorroe

[hillofwad] 09/8/2020 09:23

Coscos

You seem to be making it up as you go along . Nobody is saying they are worthless at all especially being over £60m liquid which most companies will die for


The big question is the management capable of making best use of it or just burn it ? Neither is the market "booming"either with wide regional differences

It's in a state of flux

However the lettings side has failed .Either kill or cure but the management are sat on their hands