Customisable watchlists with full streaming quotes from leading exchanges, such as LSE, NASDAQ, NYSE, AMEX, Bovespa, BIT and more.
| Share Name | Share Symbol | Market | Stock Type |
|---|---|---|---|
| Mirriad Advertising Plc | MIRI | London | Ordinary Share |
| Price Change | Price Change % | Share Price | Last Trade
|
|
|---|---|---|---|---|
| -0.005 | -3.13% | 0.155 | 08:46:38 |
| Open Price | Low Price | High Price | Close Price | Previous Close |
|---|---|---|---|---|
| 0.16 | 0.155 | 0.1615 | 0.16 |
| Industry Sector |
|---|
| MEDIA |
| Top Posts |
|---|
Posted at 20/11/2024 19:08 by washingmachine And you are trying to entice new investors in to this shambles. |
Posted at 14/11/2024 16:09 by tigerbythetail You're a paid company shill, not an investor, aren't you? It's obvious, really.I've explained this many times - product placement whilst filming happens. It's tedious to negotiate (all parties must agree) but it is a real thing. Especially for romcoms and family movies and big tentpole pics. Product placement in a finished completed work is a near impossibility, legally speaking. Miriad have no significant addressable market, which is why the company produces almost no revenues and never will. End of. You will now swamp this post with about twenty posts of utter drivel, thereby fulfilling your work quota. |
Posted at 05/11/2024 08:06 by last of the mohicans I emailed Mirriad 1st thing on Friday about putting the announcement out this way if they didn't feel it merited a full RNS at this time. So that investors we're aware of the progress that has been now been made.Yes "Measurement" is a vital part of what Brands/Multinational LOTM |
Posted at 03/11/2024 15:13 by tigerbythetail No, I've never traded MIRI. (And as an investor I never short.)I just happen to work in the field. MIRI's pitch to a professional is plainly ludicrous. Your posts entirely miss the point - you seem convinced that there is mass market where there isn't one, and never can be. In other words, you've been taken in by a load of fluff and hype (very usual in the advertising world - I know, I've shot a couple of hundred of TVCs in my time). There is no technological barrier ("moat") to entry in this market. I could do most of what MIRI do on the computer I'm typing this (which to be fair is fairly advanced). In bulk, you would of course outsource to somewhere like the Philippines, where you can get cheap rotoscoping & compositing done in bulk. MIRI's technical pitch is baloney. But the key problem is the legal issues, which you don't seem to be able to understand. I have shared rights in several pieces of valuable intellectual property, including studio pictures and syndicated TV, and I receive royalties from them. To insert product placement in post in them would involve: a. A huge chain of file extraction, re-formatting, and re-verification, which would cost thousands of bucks on its own. (i.e. re-do "delivery" each time - a nightmare); b. Getting clearance from all actors, writers, directors and producers of said shows, negotiating both an appropriate fee plus convincing them that there would be no reputational damage. Speaking for myself, I'm highly unlikely to agree to anything of the kind except for silly money. Lawyers' fees alone might easily run to 6 figures. (Can I see total billing of $500/hr x 200 hrs on this - oh yes, easily!) This is NEVER going to be economic and/or feasible. It's just a bad idea for a business. I assume that MIRI themselves know this because it's pretty basic - certainly the CEO's incredibly high wages indicate that he thinks it is a "take the money and scarper" proposition. Best of luck whatever you decide, but I expect MIRI to fail. With near 100% certainty. |
Posted at 24/10/2024 12:43 by last of the mohicans Hi yasX,Your right, I never originally intended to invest this much cash in Mirriad, nor did I expect to be able to own as much of it as I do now. Tech is not my thing, but I understood this particular concept etc. The issue that most people are missing is that the company hasn't explained the proper details of it to investors or taken them on the journey with them. "Manual" "Programmatic" are far more complex than you would think of them as being. They tried to be to simplistic in there description & by doing so completely lost/confused investors. They made a strategic mistake along the way & have ended up in "no man's land" because of it & still don't have the courage to explain it to investors & tell them the full story (in summary they tried to move from manual sales inside Mirriad to Programmatic sales through the content partners, before everything was in place to achieve it). Will they fix the issue & get back on track, investors simply don't have a clue what the outcome will be, because we don't know how many bits now need fixed or the timescales involved & each set-up is different. Everything written here & on LSE is just the writers interpretation of what's going on & there spin on it to suit there agenda, with barely a grain of actual truth to it, but with the vacuum of facts/news released by the company impossible to totally disprove also. The perfect environment for fear & doubt to take hold. The company is its own worst enemy that's for sure. I do have a parcel of shares for trading, but I won't be trading them at anything like the current share price & I'm not invested in Mirriad to break-even, make 50% or double my investment. If I've got it wrong, then so be it. Perhaps you've missed or not thought about the Diverse Media Alliance announcement in August. Those 6+ very successful entrepreneurs have all backed Maria Teresa Hernandez, the Diverse Marketplace & VVP to the hilt. If Mirriad fails then their reputations will be severely affected going forward. Good luck & yes I still like CNE LOTM |
Posted at 26/9/2024 08:32 by last of the mohicans Webinar QuestionsWhat was the cash balance at 31st August 2024 ? What was the revenue figure for Q1 2024 ? When do you see the company reaching break even on month to month basis ? Do you believe that the company will need to raise additional funds for it to reach break even on a month to month basis ? At the GM on 23rd May 2024, everyone present connected with the company including its NOMAD vehemently denied that the fund raising had sent the share price into a "death spiral" & was signalling to the market that the share price would be a lot lower in 6 months time. Given that denial what events are going to cause the share price to rise 400% before the end of November. At the AGM on 28th June you talked about the analogy of the Channel Tunnel when trying to describe why none of the 5 Content partners you'd been working with on Programmatic for many month's previously hadn't completed the task & achieved revenue in the 1st half of 2024. A fact that was re-affirmed in the annual accounts that you signed off on, on 3rd June 2024. Here we are 3 month's later & none of the said 5 content partners & Programmatic are mentioned in the interim report! You conveniently only mention Triple lift in it. The future revenue number that you dreamed up as a way of trying to completely confuse investors with, didn't last long did it. No timeframes specified for the supposed revenue to be spread over or the likely failure rate for campaigns being cancelled or postponed/delayed for several months etc I take it that plan is now binned ? 2 Revenue warnings inside 3 month's, 2 Major issues with Programmatic inside 3 month's, Upfronts not going to meet expectations, the failure to inform the market of these facts in a more timely manner than actually occurred, shows your total disconnect with ordinary shareholders over the past year plus. You should be ashamed of yourselves & your attitude, do you honestly believe you have any credibility left with shareholders ? & if so why ? What is the issue regarding content clearance that has suddenly arisen ? Why are you not looking at VPP on live sports ? What's happened to the other 3 large USA content providers that you've been talking to for a very long time now, yet haven't manage to sign agreements with yet! 1 has been in negotiations for 9 month's now. Quite frankly the Interim report comes across with details that seem to indicate that the directors have not really understood end to end Programmatically properly for a long time now & are just scrambling to find a solution. You keep talking about "supportive shareholders" who are they ? since the amount of value destruction you've overseen is incredible & both of the largest shareholders who's holdings are classes as not in public hands have been reducing there % ownership in Mirriad. LOTM |
Posted at 22/7/2024 11:35 by last of the mohicans The company has misled investors for a long time now, with this 1.0 2.0 3.0 scenario they've used & using the terms Manual & Programmatic far to simplistically compared to the reality.I also have the feeling the CEO didn't fully understand it all or if he did, didn't share the complexity of it with the rest of the board until very late on in the process. They've claimed end to end Programmatic tested (end of last year I think it was) if that was truly how it was to work it would not have taken them another 6 months plus to have it working with at least 1 content provider by now. They have strung investors along, hence why there has been no presentations or Webinars where they can be grille on the matter, but no-doubt they would claim (confidentiality) when not giving complete answers. The roughly £0.4M revenue in H1 was a shock & explains very well why they refused to reveal the end of March revenue number we wanted to see with the placing information. Maybe they were hoping to see a sudden up tick in the number at the end of Q2 to make H1 revenue not look quite so bad. However given the significant drop in comparison with last year, they should have been forced by Allenby Capital to inform the market much earlier than 28th June that they were headed to be materially lower than last year. That information should have been made public by early June at the latest. They have so much explaining still to do its unreal. -------------------- I wonder how Canela are getting on with there new app & when it will be launched in Q3 ............ given this might be the most advanced of the Content providers in terms of end to end working. They are clearly more focussed now on pitching the VPP offering to advertisers directly now (in the last 4 weeks) I wonder how that is going ? LOTM |
Posted at 28/6/2024 08:19 by niggle Oh dear -1.shares go to 2.25 on higher revenue, lower costs news 2. Fund raise in May at 1.25p 3. Less than two months later the real news comes out 4. Shares dump to .7, a 43% loss for new investors/rights Ever feel you’ve been cheated? This tired old dog needs putting out of its misery before any more investors are sucked into the madness., |
Posted at 11/5/2024 20:40 by last of the mohicans Sorry Everyone,What I should also have included in my last post was the message I was conveying to them during that conversation. That the company is totally disconnected from private investors, it has not engaged with them in any way, let alone in a meaningful way for 6 months plus. Now it has alienated & angered the vast majority of its existing private investors, with the price & size of the placing & any trust that had existed previously has now been totally destroyed. All because Mirriad hasn't taken them on the journey with them, by not explaining clearly how the pieces of the jigsaw fit together, like the various pieces of Programmatic from the Content providers side of things to the Sales side which is meant to be the last missing piece of the puzzle. That then take you from "Manual" mode to effectively automatic mode. The total lack of key financial information in the placing document like the End of March cash balance or Q1 sales Revenue & especially the lack of a projected break-even target date (by quarter in 2025) as realistic future guidance of how long funding will be required for. That the £2.8M number was a big & meaningless mistake. It was given without context no notes as to how it was arrived at. Has only confused investors & many think that is going to be the max revenue number for the year, when in fact new ad campaigns can be run at short notice & some revenue not in that number could indeed still occur in Q2 , never mind Q3 & 4. The information that should have come out earlier around C4, Sky & the other 32% of USA content providers. Lastly the terrible timing of it with Upfronts24 due next week. LOTM |
Posted at 07/5/2024 13:24 by last of the mohicans Dear Board Member,I am currently a shareholder in the company with a shareholding of over (X Shares or X%). I find the events of the past few day's extremely disappointing to say the very least & the timing of it makes absolutely no sense at all. While I along with other existing shareholders knew the company was very likely to need additional funding to see it through to break-even on a monthly basis. Everything that has been said publicly, be it through the company blog, company LinkedIn account or LinkedIn accounts of Directors & senior executives in recent weeks, would indicate that the company's prospects are very good indeed & speeding up .... Yet here we are receiving news that the company has undertaken a massive share placing, not only has it placed those shares at a truly horrendous discount of 43% to the then share price, it has then gone ahead & placed an additional 64M shares when it didn't need to. Resulting in further massive dilution for existing shareholders who are seeing there ownership of the company being diluted by 100% now. Last Year's share placing of a similar size was done at a discount of just 4.8% to the mid market price. Have you No shame or integrity ? You want us to believe that this is the best you can achieve on our behalf. That this is the best timing to initiate such action, when according to the company posts we are about to be unveiled by the major Content providers at the up coming Upfronts24 in less than 2 weeks time, or the "soon" to be released Microsoft Webinar wouldn't have brought much more attention to the company from investors? That was before the said RNS made public that an additional 32% of USA content providers are now in detailed talks with the company, or the C4 & Sky contracts news. News never made public until now, yet likely to have increased investor interest in the company had it been released previously. The company has not engaged with its shareholders in a very long time, no updated presentation since August 2023. No webinar's or Introduction to the company events or attended Investor event's, to get the Mirriad name known to Investors & new shareholders on the register. No none of that occurred, did you even try accessing the funds required through other means ? Instead out of the blue we see a rushed & botched share placing that you believe is the best method of funding the company through to break-even & even then you can't project which quarter of 2025 you currently expect to break-even. The Executive Directors & the rest of the board have a lot of explaining to do & quite frankly there is now NO trust whatsoever between existing shareholders & this board of directors. I see on public websites that a group of existing shareholders seem to be joining together to tackle this matter & unless the company comes up with some detailed explanations in the next few days to address all of there concerns. I'll have to seriously consider either joining them or voting as they do at the upcoming GM & AGM where given what's occurred every single member of the board should be putting themselves forward (no matter when they were last approved) for re-election to see if shareholders want them to remain with the company or not. I also believe from the sites that they have recently submitted an interesting idea for funding the company instead of the one the company's proposed, I hope it is urgently being given serious consideration or something similar. A very disgruntled Shareholder. |
It looks like you are not logged in. Click the button below to log in and keep track of your recent history.
Support: +44 (0) 203 8794 460 | support@advfn.com
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Hot Features
Premium
