Mirriad Advertising Share Discussion Threads

[kaos3] 06/5/2024 14:51

I was invested in several tech cos where they went down but the IP was bought for pennies from the receivers by the powerful. Now these IPs are fully profitably employed.

[tickboo] 06/5/2024 12:10

Yep just 12 months ago they raised at 3p and now raised at less than half that. After the 3p it went to a little higher than 4p and the sensible sold and then it bobbled along around 2p. The potential massive but the fact no one wanted to buy mirriad when up for sale last year spoke volumes. The IP has not created a moat as if so a major player could buy mirriad today for less than £50m or 10p a share. From their last raise - The announcements made by Amazon and NBCU that they were, or intended, to enter the in-content advertising market.The Directors expect other major media and adtech companies to enter the in-content market over the next twelve months. The Directors believe that ultimately this will lead to an industry-wide development and adoption of in-content advertising as a new advertising format.There are, however, emerging competitors who provide similar services (in some respects) to those provided by the Company and several who have longer established business models with larger revenue streams operating in adjacent business sectors. It is also possible for very large and well-resourced organisations who sell advertising products as part of their core business to see the market potential that the Company sees. While the Directors believe that replication of the Company's platform is complex and a level of protection is afforded by various intellectual property protections, including patents, copyright, trademarks, trade secrets and contractual provisions, to preserve its intellectual property rights, an organisation with the ability to invest and devote resource to the development of an advertising product could ultimately replicate the service provided by the Company. Many of the Company's competitors and potential competitors have significantly greater financial, technical, marketing or service resources than the Company and have a larger base of products, longer operating histories and/or greater name recognition. In addition, the Company's competitors may be able to respond more quickly than the Company can to changes in partner requirements and devote greater resources to the enhancement, promotion and sale of their products and to the development of new products.

[stuswanny69] 04/5/2024 08:42

Sorry to see this happening here too. Watched this for years but never actually invested. I did however get very heavily burned with bidstack and this is looking like a mirror image. Chucking money around like it sweets, getting mates on board then screwing over all those invested. May be a rebound here after the panic but if only I'd heeded others advice and got out while I could. A loss is better than getting totally wiped out even if it is ££££

[ozzywalker] 03/5/2024 17:45

Elephant dump

[last of the mohicans] 03/5/2024 15:23

20M or over 4% dump at 1.25p

Can't be many sources that, that came from.

LOTM

[maccamcd] 03/5/2024 14:02

Odey the fund had to dump because of the close down of Odey asset management. Mr Odey the very wealthy ex principal of Odey asset management can buy and hold stocks he wants to for a long time... I believe he invested c£600k.

[kaos3] 03/5/2024 13:21

Gross 6.3

What is net?

[tickboo] 03/5/2024 12:35

Agreed. Unweighted is not under negotiation or pitches but anything no matter how immature in the sales cycle. A pathetic number.

[tigerbythetail] 03/5/2024 11:50

It's the minuscule unweighted pipeline number that is the absolute killer here, not the heavily discounted equity dilution (ruinous though that is).
For all the smoke and mirrors MIRI simply don't have a business plan that works.

[tickboo] 03/5/2024 10:49

The fact there doesn't seem to be real interest in acquiring the platform also a red flag. 10p a share now so £50m is nothing to these major cos. What is their issue with MIRI.

[tickboo] 03/5/2024 10:42

Well if this was as good as we hope and I was a large media co, streaming co or ad agency given a vote needs to go through for these new 1.25p shares I would put a cheeky bid in now. Take the platform and run off. I mean who wouldn't take 10p a share now and vote that through ahead of the vote for 1.25p raise. 10p a share now costs a major co a mere £50m. Why not?

[countbasie1] 03/5/2024 10:35

Very candide

[kaos3] 03/5/2024 10:35

Extrader...

I did not bother to answer you. Your insu.... I just waited as it was sooooo transparent......

And here we go

[kemche] 03/5/2024 10:30

I suspect that some Mohicans may have been scalped here.

[yasx] 03/5/2024 10:20

Well, there we are. I warned readers in post 3529 not to believe the sudden avalanche of pan glossian posts by a poster across multiple boards providing pie in the sky projections about a business on the cusp of stellar transformation. The poster seemed to have convinced some he was hoovering up as many shares as possible based on his (alleged) extensive research) and the opportunity was only available for a linited time. Of course I told readers that no sane investor trying to build a position in a tiny microcap with urgency is giving a firm heads up to others to compete with him - that would be utterly absurd.

Fast forward a few days, just as I had anticipated, the said poster has disappeared and funnily enough is not buying the same shares in this so called once in a lifetime opportunity at half the price.

Needless to add, I am a very seasoned investor and saw the farcical stunt for what it was - but it seems several mug punters on here fell for the baseless hype and nonsense projections.

Those who did ought to learn from it - when others are telling you they want you to benefit due to their incessant need to help others, run for the hills.

It costs to be stupid - the more stupid you are, the more it costs.

[casholaa] 03/5/2024 10:16

Agreed. If they were daft enough to listen to advisers this time, they'll be helping others earn bonuses and commissions again later.

[kemche] 03/5/2024 09:41

I confidently predict that the begging bowl will be out before the arrival of Santa. Very confidently. I am almost assured. To the point of certainty. Without reservations.

[tickboo] 03/5/2024 09:34

700k/month I believe. Admin costs are insane. Another cash call this time next year. Remember the last one at 3p 12 months ago. The unweighted pipeline pathetic given that includes far off deals that have not even been pitched for.

[kemche] 03/5/2024 09:21

Are they burning through £1.5m a month????? WTF???

[kemche] 03/5/2024 09:20

Cash and cash balances at 31 December 2023 of GBP6.1m

"average monthly cash burn in the second half slightly improved over management expectations with efficiency improvements achieved ahead of plan." Alrighty then.


"The net proceeds of the Fundraising will be used to fund ongoing operational expenditure and working capital"

Oh goody!

[casholaa] 03/5/2024 09:00

Another company ruined as a good investment opportunity for a pithy amount of money which should have been borrowed instead. I doubt that I'm not alone underwater here.

[maccamcd] 03/5/2024 08:56

Probably so rich it doesn't matter.I believe Odey invested another £600k pa.M&G who sold some higher have possibly invested which is a bullish sign.Investec could only buy a % to keep below X%.