Location Sciences Share Discussion Threads

[plunge] 26/1/2021 12:16

Here is Mark Slade's latest posting on LinkedIn today. I especially like his last statement.

Around 40% of the location-data being used to build audience segments is not fit for purpose.

Thinking you are targeting people in Tampa, but actually serving ads to people in Tipperary is not ideal.

I mean, it's a long way to Tipperary, right?

If the location-data used to build an audience is poor then the campaign effectiveness is obviously hampered.

When I look back on 2020, I am proud that Location Sciences were able to launch GeoProtect, our audience data verification software, that protects our clients from poor or fraudulent location data being used to deliver your campaigns.

Multiple suppliers and agencies adopted GeoProtect after its launch in September, and I look forward to forging even more partnerships in 2021.

[sunshine today] 26/1/2021 11:27

Looking at the chart, back to 4P, would see most happy here, I should think .

[sunshine today] 26/1/2021 11:25

That depends on the companies success, or if it is taken out, by others .

[bradwellbasher] 26/1/2021 11:21

So, my beginners luck with this being my one and only share purchase. At what price will I be selling at in 3 years from now?

[sunshine today] 26/1/2021 11:09

Very firm ahead of trading update

[sunshine today] 26/1/2021 10:35

Search home page investors relations for shareholder list

[sunshine today] 26/1/2021 10:34

Was that because they did not take part in the placing , thus holding % of total shares is reduced .?

[brut winky] 26/1/2021 10:32

Someone still buying, looks like a fresh holder.

[brut winky] 26/1/2021 10:31

Cyberbub: think they are a seller for some reason, maybe due to it falling below the required MKT cap for the fund it's in and explains why when they announced the latest holding the price started to correct, they used to have nearly 14% last year.

[cyberbub] 26/1/2021 10:27

Where's that from sunshine?

[sunshine today] 26/1/2021 10:25

AS OF 18 DECEMBER 2020, THE NUMBER OF SECURITIES IN ISSUE IS 587,337,398. SO FAR AS THE COMPANY IS AWARE, THE PERCENTAGE OF SECURITIES NOT IN PUBLIC HANDS IS 4.63%.
Shareholder Profile (as of 18 December 2020)
Name Number of Ordinary Shares % of Issued Capital
Barclays PLC 58,630,219 9.98%
Herald Investment Management Limited 33,651,222 5.73%

[cyberbub] 26/1/2021 10:18

Brut, how do you know Barclays have 10% here? I can't find anything on the LSAI website, no Investors Info page, which surely breaks AIM regulations (Rule 26)?

[plunge] 25/1/2021 21:39

Further to my 564 posting, it now looks like Blis has got Mobiclicks to remove its home page association with Location Sciences.

So does this suggests Blis is really going to try and develop is own competing offering? The one big drawback to this is how can clients trust them to be entirely independent when verifying the very location data it is also promoting/selling, i.e., marking its own homework, especially after admitting they themselves have manipulating data.

The sooner LSAI can get MRC accreditation the more it will reinforce its independence and business model over any potential challenge from Blis and other data suppliers.

[brut winky] 23/1/2021 11:02

Someone must be picking up anything Barclays is getting rid of or the price would still be tanking, maybe forced to sell due to the assets price falling under a required minimum. Either way look to of bottomed out and are clearly a Covid recovery play as it's that which looks to of caused problems here. imo

Hopefully a bit more upwards next week.

[brut winky] 22/1/2021 16:59

Let them take it, holding well, so, someone is picking them up cheap.

[sunshine today] 22/1/2021 07:33

Trading Update :

Is due from the company sometime next week. ( late January) as per the previous RNS.

OUT OF HOME SERVICES

Just one company in the world has been accredited by the Media Rating Council , ( last month) and another 4 , (inc ours ,) are in the process. Two, of those four, are not competition as in different sectors.

[sunshine today] 21/1/2021 16:34

Profit takers strike

[sunshine today] 21/1/2021 14:56

Shows what they could do in 2021

[sunshine today] 21/1/2021 14:54

Great find ...

[euclid5] 21/1/2021 14:51

Good report from Proactive dated 20 Jan 2020

[sunshine today] 21/1/2021 13:04

From yesterday’s

Armchair Trader

Location Sciences Group [LON:LSAI] added 36% on the day. The company verifies the accuracy of location data used in targeted advertising and is currently sitting on a very modest market cap of just a few million pounds. With scope for big earnings and high margins, this stock could really have potential if the right signals emerge. Again, no hard news and a wide spread also takes a little of the shine off the gains

[sunshine today] 21/1/2021 12:51

500,000 lumps being bought now.

[sunshine today] 21/1/2021 10:06

Yesterday’s post from the boss.

Here is Mark Slade's latest posting on LinkedIn today.

2021 is the start of the 'DO NOT TRACK' years.

I think that this year will see a huge change in the way advertisers target consumers.

These changes are being forced upon us by the phasing out of 3rd party cookies and changes to Apple's privacy settings.

Critically, Apple is introducing a third option for consumers to manage the location data they share.

Previously the options were:
a) Share location data or
b) Don't share.

The consumer will now have a third option to 'share approximate location' which will pass location signals that are only accurate to approximately a 10 square mile area.

Identifying precise vs approximate location data will be critical to success for location advertising - our Verify product solves this, contact us to learn more.

[sunshine today] 21/1/2021 09:44

From the LSE BB this morning.

Puts some kind of value here when just the input costs were $30M

Undisclosed sale price

Digital Ad Fraud Service White Ops Acquired By Goldman Sachs



Are we going to be next?

[sunshine today] 21/1/2021 08:36

Market cap after cash deducted just £2.2M

Still in the bottom 1% of U.K. listed companies ( by value )