Location Sciences Share Discussion Threads

[1maxreward] 11/2/2021 08:05

During 2020, the Company developed a new product for the financial services industry which it expects to launch on the Bloomberg Enterprise Access point in the next few months. The product will provide financial analysts with access to market leading footfall data and insights for UK supermarkets to assist them to better measure store performance. A further announcement will be made upon launch of this new product.This sounds positive

[cyberbub] 10/2/2021 22:30

Are you suggesting this new outfit is actually a spinout from Blis? The article doesn't seem to imply that particularly?

[plunge] 10/2/2021 21:18

Courtesy of suratosa on the other side.



It appears Blis had no other option but to turn to/create another outfit after it had burnt its bridges with Location Sciences, just so it can offer clients which want 3rd party verification an alternative platform. How quickly they can bring it up to the standard of 'Verify' remains to be seen. Good luck to them.

Goes to prove all along Blis was trying to gain insight into LSAI's intellectual property. More ammunition for the latter in their case against Blis.

[sunshine today] 10/2/2021 14:50

I for one would like to be in the public gallery

Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the advertising industry

[sunshine today] 10/2/2021 14:48

Right at the bottom see SOURCE.

Talk about being caught with your pants down.

[sunshine today] 10/2/2021 14:47

Blis Is the First Global Location Intelligence Company to Offer Independent Location Data Verification by Location Sciences USA - English
Blis and Location Sciences announce alliance to drive data verification and transparency in the advertising industry

NEWS PROVIDED BY
Blis
Sep 04, 2019, 11:15 ET
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LONDON, Sept. 4, 2019 /PRNewswire/ -- Blis, the global leader in real-world intelligence, has today announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location data verification and analytics company, Location Sciences (AIM: LSAI).

Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the advertising industry. At a time when clients are looking for more accountability from their technology partners and increased transparency for their digital activity, this alliance paves the way for substantial improvements in data accuracy. Clients are demanding third-party verification and Location Sciences' Verify product can now provide that independent layer of validation and assurance for Blis' global client base.

Greg Isbister, CEO of Blis, commented: "Transparency and data accuracy are at the core of our business, underpinning everything we do. Our proprietary technology, Smart Pin, filters out over 80% of the data received because it doesn't meet our quality and accuracy standards. Our clients turn to us for high-quality data to better understand their customers and drive engagement and sales. Being independently recognised by Location Sciences, both for location data and signal quality accuracy, adds a valuable layer of impartial authentication for our customers. We're proud to be the first in our industry to offer independently verified data on a global scale."

Across digital, clients are looking for greater transparency to ensure they deliver the most impactful and effective campaigns, especially in programmatic where there is a vast difference in quality levels. Clients are now accustomed to viewability and brand safety metrics, and the accuracy of location data is another key metric that needs tracking.

Mark Slade, CEO of Location Sciences, said: "Together with Blis, we are taking the lead globally in terms of bringing transparency to location data. In a market where suppliers can all claim to be experts in location, it's our experience that the best are the first to embrace independent verification. The adoption of Verify is testament to the quality of Blis' platform and the data achieved near perfect scores (99%) in our tests – once again showing that quality and accuracy in this sector can be achieved. Blis' confidence in its data further demonstrates the open and honest approach it takes with its customers."

About Blis

Blis is the global leader in real-world intelligence. We specialise in understanding real, human behaviour by analysing vast quantities of mobile location data. This gives businesses a uniquely powerful tool: the truth about what people actually do, to improve consumer engagement and deliver measurable sales uplift.

Our Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places. This enables more effective planning, activation and measurement for marketers and business decision makers alike, fuelling the next generation of insight-driven marketing.

With 33 offices across five continents, Blis works with the world's largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot, as well as every major media agency to reach over a billion mobile devices a year. To learn more, visit blis.com.

About Location Sciences Group PLC:

Location Sciences is the pre-eminent global location verification provider to the $106 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns.

The digital advertising market place remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world's first independent location verification product. Utilising sophisticated machine learning and pattern recognition technologies Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the marketplace.

SOURCE Blis

[cyberbub] 10/2/2021 13:37

Speaka da Eenglish, Crypto?

[the crypt] 10/2/2021 13:21

Tee rise ketchup that's better - nice to EM in de blue -

[cyberbub] 10/2/2021 11:00

Check the RNS of 14 Dec Crypty!

[cyberbub] 10/2/2021 10:15

I doubt that the reasonably heavyweight companies would have entered into long term contracts with LSAI if there was any doubt over whether they've been digitally cooking the books on the location data. I'm pretty sure they will have done technical testing and validation...

[ries] 10/2/2021 10:11

Just a reminder to save you doing it sunshine :)) From proactive.

Location Sciences: recovery and growth play for 2021

Location Sciences (LON:LSAI), a world leader in location verification for mobile advertising, recently released a trading update for the current year (year-end Dec). The update covers the three product lines — Verify, GeoProtect, and Insights. We provide an overview of these on p2.

The update outlines the impact of the additional UK lock-down measures that have derailed the previously expected recovery in revenues for the Verify product. At the time of the interim results in September, Location Sciences reported a substantial impact from the second-quarter (Q2) lockdown measures, particularly concerning mobile advertising revenues from the restaurant and retail sectors, which essentially came to a halt. The same factors will now have an impact in the fourth quarter.

The weakness in Verify revenues has been partially offset by additional revenues for the Insights product, including a contract with the NHS (UK health department) to support pandemic modelling based on individual location data.

The news release also includes a new contract win for the company’s newest product, GeoProtect (previously Verify Audience), which has been selected by The Spoken Thought (trading as Mira), a leading audience segment supplier in the USA. Mira’s services allow advertising agencies to target mobile advertising campaigns at a specific demographic, including targeting individuals who have visited or who regularly visit a specific geographic location. GeoProtect will enable Mira to verify the location data. This is the second customer for GeoProtect, which was launched in the first half of 2020. We believe that the Mira contract on its own represents a significant revenue opportunity for 2021, as well as further validation of the GeoProtect product.

Cash resources sufficient through to 2022:

Importantly, the company also reports that its net cash position, roughly £1.2mln at November 30 is now expected to provide sufficient resources through to 2022. This forecast reflects a reduced cash utilisation rate due to further cost reductions and efficiency measures. We believe that this cash runway provides the company with the opportunity to begin realising a recovery in Verify revenues during 2021, and ramp-up in GeoProtect revenues, before needing to seek additional capital.

[cyberbub] 10/2/2021 09:35

Blis haven't denied that they manipulated their location data. They said that they did it to compensate for a 'flaw' in LSAI's software. So IMO any case will come down to whether that flaw is/was really there, and how the two parties should have communicated on the matter.Or maybe they will settle out of court and agree to withdraw their claims and statements against each other and move on.

[sunshine today] 10/2/2021 09:35

Knock off the cash and your getting the full show for £3M

[sunshine today] 10/2/2021 09:29

That’s the best part of the recent news.

It’s very rare for the police to fall short.

It’s nearly always those trying to cheat.

[cyberbub] 10/2/2021 09:27

It's only a "potential" legal case at this point, as per the RNS.

[euclid5] 10/2/2021 09:25

I think the legal case is over shadowing the price for now that is, until it gets resolved / settled

[the crypt] 10/2/2021 09:12

You funny ????- I can't see it taking off? Why are you here then? ?

[smcl] 10/2/2021 09:05

Okay The Crypt- can't see it taking off!! All the best.

[the crypt] 10/2/2021 09:03

Why not - I had rice Crispies fir my 22.00 hrs snack.

[brut winky] 10/2/2021 08:46

last shake and it looks about there.

[smcl] 10/2/2021 08:42

Spag Bol for breakfast?

[the crypt] 10/2/2021 08:35

We got ourselves a little community going on here - hello my name is crypt.

[the crypt] 10/2/2021 08:31

Need to filter them but jobs - there are a lot of them crazies around especially during the lockdowns - heh hay - let's hope they get all get filtered . ? Time for a spaghetti bolognaise.

[the crypt] 10/2/2021 08:28

Can you gives an indication of why you are so bullish?