Location Sciences Share Discussion Threads

[plunge] 13/3/2019 21:04

More good exposure from Mark Slade

[plunge] 11/3/2019 18:12

Thanks Canarris.

It certainly looks like the Company is now on a big promotion/publicity drive. Hopefully good things to come.

[canarris] 11/3/2019 17:54

This is money article featuring Location sciences!!!https://www.thisismoney.co.uk/money/investing/article-6796099/SMALL-CAP-IDEAS-Location-Data-right-place-retailers-look-maximise-ad-spend-impact.html

[plunge] 11/3/2019 13:58

A new video pitch by Mark Slade on Proactive Investors

"Since our soft launch at CES in January we have been overwhelmed by the interest in our product across the value chain. Find out more about our key focus areas in this elevator pitch for Proactive Investors"

[canarris] 08/3/2019 14:36

Investors event on 21st of March.https://www.proactiveinvestors.co.uk/register/event_details/193

[plunge] 06/3/2019 20:24

Another very good article, this time featuring Warren Zenna.

[plunge] 05/3/2019 17:19

Great article from Mark Slade which I have also added to the header information.

[plunge] 27/2/2019 07:04

Great article Canarris. I have included it in the body of the header information.

[canarris] 26/2/2019 10:33

Fraudulent third party location data is becoming as big problem as other forms of ad fraud.https://digiday.com/marketing/confessions-location-data-exec/

[plunge] 20/2/2019 09:56

A bit dated but analysing competition in the market.



Rippll's early approach to verifying location accuracy using app location data certainly seems more accurate than that adopted by telcos. In fact, Location Sciences recognised the advantages of using specialist SDKs within apps right at the outset of its transformation.

So, obvious and potential synergy between these two companies ???

[canarris] 19/2/2019 15:29

https://www.punchline-gloucester.com/articles/aanews/gloucestershire-solicitors-help-raise-huge-investment-bpe-cheltenham-location-sciences-group

[canarris] 12/2/2019 08:28

It's happening already."The soft launch resulted in platform guidance and commercial test requests from certain top US brands, agencies and location intelligence data providers."

[plunge] 11/2/2019 21:05

One of the location intelligence companies featured in the above link is NinthDecimal, a company that Warren Zenna (President of US Sales) was closely associated with in a strategic advisor capacity.

I wonder whether there is an opportunity for LSAI to act as an independent third-party verifier of its location data, i.e. form a trusted partnership here.

[plunge] 31/1/2019 14:39

A couple of encouraging RNSs today.

Intriguing to see the last remaining director who presided over much of the Proxama debacle (he was in place since June 2014) has resigned with immediate effect. Cynically, is it just the belated 'removal' of the final board member associated with this Company's dubious past?

[plunge] 19/1/2019 21:49

Agreed Canarris. But after all the troubles that accompanied Proxama in recent years investors past, present and future are understandably cautious.

As the Company is currently in its close period I don't expect any news until it announces its forthcoming annual results. In November the Company said it was trading in line with market expectations with sales targeted to be at least £700,000 for the full year. Perhaps we will be surprised with a number in excess of this. Hopefully this will then remove some of the nervousness holding back the share price.

Thanks for the link. I presume the author is unaware there is a product out there specifically created to spot inaccuracies, inconsistencies and outright fraud in location data and how it can offer protection to advertisers.

[canarris] 19/1/2019 12:49

Thanks Plunge, every little helps although the author still mentions proxama "legacy" which is completely irrelevant now.I thought you might find it an interesting read as well.https://www.forbes.com/sites/brucerogers/2019/01/18/will-it-take-an-adtech-crash-to-end-digital-ad-fraud/amp/

[plunge] 13/1/2019 18:40

An interesting article Canarris

I wonder how removal of mobile carrier data sharing is going to affect the business model of Emodo (ex-Placecast), the closest competitor Location Sciences has in the verification of location data.

[canarris] 12/1/2019 20:45

Worth reading.https://marketingland.com/mobile-carriers-end-data-sharing-with-location-aggregators-should-marketers-worry-255170/amp

[plunge] 05/1/2019 15:44

Warren Zenna, LSAI's newly appointed president of the Americas, views are featured in this article.



Given his reputation and relationships within the US mobile advertising market, it is good to see he is starting to 'promote' the Company Stateside. I also understand he will be at CES 2019 Expo this coming week, so another opportunity for further exposure.

[plunge] 01/1/2019 11:29

It is good to see that the Company is featured as one of Interactive Investor's five AIM share tips for 2019.

[plunge] 29/12/2018 14:12

For those interested I have updated the introductory information in the header. It looks like the Company together with VERIFY is clearly aligning itself with the narrative in the following articles.





"Advertising and marketing technology providers should partner with verification and measurement firms, among others, to confirm that results, metrics and statistics are accurate and unbiased."

With the earlier announcement from TAG and JICWEBS regarding a single standard for ad fraud across both the US and UK markets (see my post 142 above), it appears 2019 is going to be one of regulation and disruption - with transparency and integrity in location data becoming the new battle ground.

Best wishes to all.

[canarris] 12/12/2018 09:49

Don't waste clicks on keyboard yourself then and buy some more NHS outsourcers.

[barvin] 12/12/2018 09:11

Google has built a multi billion business with Ads and always the threat of ad fraud. They detect it and combat it.I don't think it is the issue LSAI make it out to be, why spend say £30-£50k on Verify service that would cover any wasted clicks anyway?Just far too niche for me and the huge issue they purport isn't really there imo.Shows what a lack of offering they have elsewhere if they go all in on this, although I applaud their focus.