Location Sciences Share Discussion Threads

[kexicus] 12/9/2018 16:36

Valid points, but it's in Barclays interest to see the company succeed rather than fail.

[barvin] 12/9/2018 15:55

Your company is now worth £1.5m more, LSAI got no money for the issue today. What insti is going to want to get involved with Barclays ready to clear in 12 months?Especially with yet another fund raise due.

[kexicus] 12/9/2018 15:06

RNS. WAW. Barclays are in :)

[barvin] 05/9/2018 12:22

Pitiful revenues and huge losses again. Strip out the Proxama related grant money and you are looking at £150k turnover in 6 months with another fundraise due by the looks of cash burn. Not even a sniff of any big contracts.Funny how Cannaris stopped posting right in as the CTO left! One to avoid, big time.

[plunge] 18/8/2018 14:53

This sounds very much like 'Verify'. Not surprising when you consider Factual is one of LSAI's data partners.

[ries] 09/8/2018 10:58

WHEN WILL VIEWABILITY PROGRESS BE MATCHED BY LOCATION DATA ACCURACY?
A recent report from Meetrics showed that UK viewability levels are on the rise. 58% of UK display ads in Q2 2018 met the MRC’s guidelines for viewability – meaning at least half of the ad must be visible for at least one second.

This still means that 42% weren’t viewable, of course, but it’s an improvement from the same time last year, when viewability levels stood at 51%. This is a sign of the progress that has been made, as the market matures and faces up to some of its biggest issues – like viewability, brand safety and fraud.

It’s great that the industry has taken these problems seriously, leading to greater levels of trust, confidence and transparency between publishers, advertisers and everyone in between. However, the fight isn’t over, and it’s vitally important that vendors stay ahead of the curve.

One area which we believe has not, to date, received the same treatment is location verification.
Over 42% of all mobile ad spend now involves location data, but as much as 80% of that data may be inaccurate.

Location Sciences’ Verify solution accurately verifies legitimacy of location data, identifies any inaccuracies and potential fraudulent practices, and ensures that audience profiles match the advertiser buy. With this independent, media-agnostic authentication, we’re trying to bring the same level of trust, transparency and confidence to location that has been brought to other areas of verification in recent years.

Making sure that you’re reaching your audience in the actual location you’re targeting is equally as important as making sure the ad is viewable – so it’s time to get serious about location verification.

Tags: Location Data, Meetrics, viewability

[plunge] 26/7/2018 20:44

Mark Slade explaining that not all location data is created equal.

[barvin] 28/6/2018 12:24

Not good, the Chief Strategy Officer has gone after barely a year in the job. He was obviously an important management member as he compiled part of the annual report.
hxxps://www.locationsciences.ai/wp-content/uploads/2018/02/Proxama-Plc-Financial-Statements-31-December-2017-Finalised.pdf

Just further proof for me this business model is not working.

[canarris] 14/6/2018 17:11

Placing was oversubscribed!

[hpcg] 14/6/2018 15:17

The need for new money is likely to remain for a while, the question is will future funding be up rounds or down rounds? The discount this time was relatively healthy, much less than the median for micro cap raises. What they need to do is increase revenue. If that can happen the funding likely to be at a premium of a higher price, if they can't it isn't a worthwhile investment anyway so placings are somewhat immaterial. Quite the binary outcome with a high risk of losing it all and a small chance of making multiples.

[nthn] 14/6/2018 14:26

Their last report mentioned they'd look for further placings. This was pretty expected IMO and one of the main reasons I'm holding back from buying.

[omarahmed] 14/6/2018 12:27

Meh. I got in at 0.032 in May. But this was always a long term one for me from the outset, I'm just keeping an eye on it here and there.

[barvin] 14/6/2018 10:41

Well, I told you the placing was coming. Absolutely spot on with my timing too back in January 18, see the header.


Peel have played an absolute blinder here. They walked and controlled the bid/offer up to 0.03 in early May, then came the hot air RNS that enabled them to sell some of their huge holding and get some clients in profit. Then a nice juicy commission for another placing.

£410,000 probably £300,000-£325,000 after placing costs will not last long-maybe 2-3 months, expect at least another placing this year but I estimate two placings, perhaps they will get a new joint broker. Peel absolutely loaded up with shares to shift now.

The people who paid 0.038 a couple of weeks ago must be thrilled.

[plunge] 10/6/2018 18:30

A summary of a study commissioned by one of LSAI's data partners.



"But with all the good that location data can offer, marketers have concerns about viewability, inaccuracies in reporting, and lack of third-party validation."

[norman the doorman] 08/6/2018 14:55

Interesting looking up Benjamin Chilcott on companies house. Some of the marketing speak from LSAI sounds very similar to operations that he already has business interests in.

[hazl] 07/6/2018 14:36

Yes unsavoury character indeed .....good to see the rise here for you people
...hope it continues

[ries] 06/6/2018 21:45

Reply to an email sent by lse poster from Mark Slade with thanks.




Marks reply is in answer to my question about incorporating 'accurate footfall
data' into government agencies for use related to the likes of crime, terror and
search and rescue etc etc...

--------------------------------------------------------------------
Thanks for the email and support as a shareholder.

I£m exploring lots of different commercial verticals for our data. As mentioned in the AGM we have kissed a lot of frogs and presented to a huge variety of sectors. We are trying to balance a strong pipeline of short and long term opportunities. The govt sector is definitely in the latter as sales cycles are long and understanding on the new data economy is relatively low.

Like a similar company to us in the US that has just raised significant amount of capital I£d like to explore the £data for good£ piece they talk about but that can come once we are smashing our numbers !.. I£m sure as a shareholder you would agree. Have a look this article below - Its good to see the US who are ahead of us are starting to get this space in earnest.

hxxps://www.businesswire.com/news/home/20180518005397/en/Cuebiq-Raises-27-Million-Growth-Capital

Kind Regards

Mark

[plunge] 06/6/2018 21:31

More grist to the mill.

[omarahmed] 06/6/2018 09:57

Mark Slade will be on a discussion panel at the Festival of Marketing in October:

[canarris] 06/6/2018 00:04

Benjamin Chilcott Location sciences non-exec director co-founded the management consultancy company, Concise, which was acquired by Iris Worldwide, the integrated marketing agency in 2008. Post-acquisition, the company became the strategy and consulting arm of iris Worldwide, with Benjamin taking up the role of CEO for iris Concise, as well as serving on the Board of Iris Worldwide.

[plunge] 05/6/2018 21:24

Another partnership arrangement for LSAI

[plunge] 02/6/2018 11:41

Thanks Canarris

Sir Martin Sorrell when calling for more third-party measurement - “Clearly it's an example where the player and referee cannot be the same person or where you cannot mark your own homework.” The Drum, 16 Nov 2016

It now appears LSAI is helping guide the industry in a changed direction of travel. Put more bluntly, putting an end to unregulated (and in some instances crooked) location data brokers.

[canarris] 01/6/2018 12:19

https://www.exchangewire.com/blog/2018/06/01/audio-ads-via-doubleclick-location-sciences-launches-verify/..Location Sciences is planning to release supply benchmarks and campaign guidelines once the initial tests have been completed.

[tracy_moore] 31/5/2018 20:14

He's certainly not man enough to apologise for telling lies, seems to be a trait he is developing on a couple of sites now. Unsavoury individual to be honest.