Innovaderma Share Discussion Threads

[hamidahamida] 20/11/2019 07:34

Positives Positives... Started of with new 80million category good news fallowed by TU reporting 38% growth fallowed by getting rid of the Toxic ceo HC and now todays ?exclusive launch RNS.. so much good news to come by February Momentum builds, share price target 2 pound

[rk23] 20/11/2019 07:33

InnovaDerma PLC Launch of new Skinny Tan 'Choc' range in SuperdrugSource: RNS Non-RegulatoryTIDMIDPInnovaDerma PLC20 November 2019InnovaDerma PLC("InnovaDerma" or the "Company")Launch of new Skinny Tan 'Choc' range in SuperdrugInnovaDerma (LSE: IDP), a UK developer of beauty, personal care and life science products, is pleased announce the launch of a new 'Choc' range for Skinny Tan, exclusive to c.680 Superdrug stores across the UK.The innovative new range will add five additional SKUs to the existing 58 and will feature 'milk choc' and 'dark choc' versions of the self-tanning whip and instant tan melt. As with all other Skinny Tan products, the Choc range is vegan friendly and cruelty free, but also harnesses sugar cane technology in its 100% biodegradable packaging. It will be sold exclusively in Superdrug and via the Company's DTC platform from early December.The launch was celebrated yesterday at a chocolate themed event in London which embraced the festive season and was attended by celebrities, influencers, bloggers and press.Kieran Callan, Chief Executive Officer of InnovaDerma, said:"We are excited to be launching the new limited-edition 'Choc' range for Skinny Tan, which will hit Superdrug shelves and our DTC platform in early December. The new range is 'choc' full of natural cocoa extracts, perfect for the festive period and is another example of the continuous innovation that is fundamental to growing our business."Further enquiries

[dave4545] 19/11/2019 10:41

rare chance to get some size around the 66p level

[anony mous] 19/11/2019 08:42

Seems like there is a big buy order being filled since yesterday morning.Interesting....

[doc robinson] 19/11/2019 08:40

MMS will still take 30000 online very view available to buy at full ask.

[doc robinson] 19/11/2019 08:33

Roots on offer in my Tesco superstore now sold out more stock arriving Thursday .looking more promising.

[57eady eddie] 19/11/2019 07:46

Wow feels like a big trade coming up

[gleach23] 18/11/2019 16:26

Yup...been similar almost all day dave. Can currently only buy 1500 shares and sell over 30k. Earlier only 100 shares were available to buy with over 30k to sell.

[dave4545] 18/11/2019 14:50

Cannot even buy 500 shares online at 65p so the current spread is very false.

Very well bid at a nice premium no quote to buy, going to recover later to unchanged or blue methinks

[doc robinson] 18/11/2019 13:29

Totally agree not if but when .

[hamidahamida] 18/11/2019 13:28

Ripe for Takeover by some big beauty brand, just cant see IDP staying independent for to long...

[kop202] 17/11/2019 07:54

Muddy Waters! ...Surely there not involved

[qs99] 15/11/2019 16:20

Continuing to motor back towards a quid IMO...DYOR but getting rid of CEO's stake could be the fillip it needed...DYOR

[northwards] 15/11/2019 14:32

Stock in short supply ... had to place a limit order just for 5000.

[solarsurfer] 15/11/2019 14:07

Yup outlook looks good on these shares now.

[dave4545] 15/11/2019 13:43

Full 67p wanted online, not take much to get this back over 70p today

[kemche] 15/11/2019 11:12

Manny, thanks.
The scurrilous muckrakers were simply trying to muddy the waters.

[boonboon] 15/11/2019 10:56

Thanks Manny, I expect they can only track repeat customers via DTC. So someone who buys through DTC once to try the product and then buys through retail presumably won't be counted as a repeat customer even though they are. So actual figures probably higher.

[mannymif] 15/11/2019 10:30

Firstly, lets address the fundamental question of an intangible asset. An intangible asset is an identifiable, non-monetary asset without physical substance. It has to be identifiable and to be identifiable it has to be separable and capable of being detached. It should be able to be sold, transferred and/or licensed etc. Finally one has to have control of the asset and be able to do what they want with the asset. All these requirements must be met to consider an asset an intangible – and our customer lists meets all.

The final consideration is can it be capitalised? IAS 38 states that you can capitalise an intangible asset if there are future economic benefits which flows to the business from its use and if the costs can be reliably measured. The customer lists are not internally generated as the acquisition costs are very clearly identified hence are reliably measured.
To put this into a business context, InnovaDerma has, in the past four years, spent more than £13m in selling, marketing and customer acquisition costs. The company has refined systems that classify costs into content creation, direct selling efforts and customer acquisition costs. The customer database has grown from 25,000 in 2015 when we acquired Skinny Tan to more than 600,000 across our on-line brand portfolio and this growth has fuelled our revenue and profit growth year after year. Our DTC channel provides us an important sales channel and ensures we are not wholly dependent on the physical retail channel.

The customer lists are an integral part of our specific re-marketing efforts which complements our broader direct selling strategy and therefore the majority of our growth in revenue is driven by the growth in our customer lists (as detailed below). The company reviews the amount of future capital spent on new customer acquisition as we measure the effective return on that spend in contrast to general marketing or pure on-line sales efforts. The company acknowledges that there will be a point of diminishing returns of doing so and monitors this closely.

The DTC channel currently generates about 60% of group revenue. Depending on the region, our customer return rate is between 25% to 40% with the highest rates recorded in the UK, our largest market. Our remarketing tools and platforms are very different to our general selling applications. The remarketing tools also enhance the foot traffic of our customers to our retail partners.

The valuation of our customer list and hence the required impairment test is conducted annually as required under the accounting standard. The valuation process sits within our internal accounting policy and tested against returning customer rate along with spend then a final cross-reference to industry standards. We also check this with our internal valuation of the business, the subsequent value of our DTC channel then the value of return customers.

According to industry standards for DTC businesses with a basket size of our products, the acquisition cost of a first-time customer is between £12- £15 and in some cases up to £20. Our carrying value sits at around £3.50 per customer and that is on a highly qualified, loyal returning customer base. We are in fact very conservative in our valuation and, on impairment, could potentially place a higher valuation. We expect that growth in our customer database will slow from the rapid rates of the last few years as we become more discerning with specific spending. This will subsequently lead to a reduction in the amount allocated to customer lists in the future.

We hope this provides more clarity on our customer database.

[mannymif] 15/11/2019 10:24

This is what was said.....

[mannymif] 15/11/2019 10:10

I mentioned to Kieron that I’m sure many of us would like to email him directly rather than go through a third party (Shan Shan) and he was very happy to oblige actually, so I will try and ask directly.

[carlo sartori] 15/11/2019 10:06

Hi Mannymif, why nor email Innovaderma directly I am sure they will verify what was said for you?

[mannymif] 15/11/2019 09:48

I was at the MelloBash too. Did anyone who attended record it please as I'm trying to remember the exact wording of when Kieron was talking about the company having invested 12-13 mio over the last 3 years to attract customers and has now got a 600,000 loyal DTC customer base. Don't quote me as im not 100% sure about the exact wording, thats why im asking here. Thanks

[gleach23] 15/11/2019 09:13

Well it ends with...

"The company is keeping further details, such as the category and brand name, under wraps until closer to launch date."

[backpacker] 15/11/2019 09:06

Found this article last week, is the article wrong or am I assuming this is the product IDP will be launching



Think i've read the article wrong!