Innovaderma Share Discussion Threads

[lord loads of lolly] 19/5/2019 20:21

shandypants2 - I actually think the most likely product to outperform (pardon the pun!) is Prolong. This could well add significant FY revenue.

[shandypants2] 19/5/2019 20:16

sorry - meant Roots launch August 2017 not April.

[tallprawn] 18/5/2019 17:15

SP - I noticed your post on LSE ref your questions to IDP. Good news that Roots has now been stocked into 273 Asda stores after the initial trial. What's your view on the annual sales volume this could be worth? I think it might be a handy addition adding £300k-£500k.It also gives us the chance to open up Walmart discussions in the future also.

[tallprawn] 18/5/2019 10:00

Hat - Boots have recently increased their stock holding on Wonder Serum. This is why it's been out of stock for 4 weeks for DTC - All deliveries have gone to Boots instead to build their levels up, likely at their request. This is the right decision for the long term relationship IDP have with Boots.

[hatfullofsky] 18/5/2019 08:17

DTC - Finally back in stock! The ultimate Tanning treatment in a fast acting, easily absorbed hydrating silk serum that helps you look younger! Get 4 FREE GIFTS PLUS WONDER SERUM today! BACK IN STOCK HUGE SELLER NEW Wonder Serum tanningSupply chain was a problem previously that impacted sales, hopefully history NOT repeating itself. It would explain why there is little stock in retail outlets. PEAK SEASON too !!!!

[tallprawn] 17/5/2019 15:49

DTC Serum stock has now gone down by 300 units so far today.

[shandypants2] 17/5/2019 11:47

not only is the wonder serum on offer via skinny tan website if you use the code DELIVERFREE you get free delivery.

Spread the word

[tallprawn] 17/5/2019 07:53

Hi Nik, Stock movements were very close to 1000 units per day via DTC when it was available over the Easter weekend from the tracking I did back then. Also - It was posted on social media by IDP that Boots had sold 4000 across the first weekend of launch back in March. It's hard to say 100% if they are referring to all channels combined however it's safe to say it's extremely popular product and a game changer for IDP's revenues at the higher unit price. The stock has gone down by 61 units already since 6:15 btw. That's one unit gone every 90 seconds.

[doc robinson] 17/5/2019 07:43

Link advises serum was top seller in boots stores !!

[nik7907] 17/5/2019 07:37

That link says selling over 1000 a day. Wonder if that is just the skinny tan website or a total for all outlets.

[doc robinson] 17/5/2019 07:25

Good to see back in stock selling well at Boots also hopefully should receive a TU shortly.

[tallprawn] 17/5/2019 06:18

https://www.skinnytan.co.uk/products/new-wonder-serum-launch-offerSerum is back in stock at DTC from today. Could well be some pent up demand for this over the next 2-3 days.

[tallprawn] 16/5/2019 13:22

Hi SP, Agreed ref Serum - At £30 per unit via DTC, it will be the biggest profit driver in the range by a long way. I've had a reply back from the business recently, Serum is due back in stock in the next few days. Over the last 4 weeks, they've prioritised stocking Boots with Serum which is the right decision for the longer term relationship we have with them.Demand on the product is fantastic, it's been an excellent addition and will be making a big difference to H2 numbers imo.

[shandypants2] 16/5/2019 12:55

nipped into a few Boots stores recently and no Wonder Serum on the shelves. Obviously shows it is selling well but clearly need to get these re-stocked asap.

I've emailed ST re stock availability but no reply.

A little frustrating as it looks like the Wonder Serum is by far the biggest seller and also the most expensive ST product sold.

[tallprawn] 16/5/2019 07:49

Boots.com are showing this morning the following sold in last 24 hours -Serum 45 soldCoconut Mist 33 SoldTan/Tone Oil 30 SoldMitt 99 SoldStore sales will be in addition to the above. ST stocked in 1300 Boots locations.

[tallprawn] 15/5/2019 21:08

The Protan offers have continued to constantly count down in stock quantity all day via DTC.

Just approaching 700 units now across the 3 bundle offers that have been live during the day - That’s over £20k of value at £30 per bundle.

The DTC changes they’ve made since H1 are showing all the right signs of delivering strongly from my observations over the last 3 months.

Wonder Serum is due back into stock for DTC in the next few days - That’s likely to do exactly the same imo.

[tallprawn] 15/5/2019 13:19

It looks like there is an encouraging build up of demand for Protan which is back and available on DTC - The 5 pack bundle for £30 each that was launched first thing this morning has now sold out. Stock counted down from 300 units.There is another Protan bundle that's been launched in the last hour called Moisture Mousse bundle deal which is also £30 per unit. This is counting down from 500 units... It's currently at 463.There is also a Protan twin pack, this is £30 again and counting down from 2000 units. It's currently just under 1900 units..That's circa 435 units counted down today at £30 per item. Very decent volume and over £12k of DTC stock that's going out of the warehouse.

[tallprawn] 15/5/2019 08:41

https://www.priceline.com.au/brand/charles-leeCharles and Lee range now live in 450 Priceline stores in Australia. That's now 600+ locations with Myer.

[tallprawn] 15/5/2019 07:58

Protan back in stock overnight for DTC.Social media promotion has gone out already and the stock count is reducing nicely already.

[kemche] 14/5/2019 16:10

New iterations keep being introduced.

[teddy boy1] 14/5/2019 14:46

This share is a law unto itself. Do NOT even try to read things into movements in the share price!

[tallprawn] 14/5/2019 12:19

I don't believe there's an overhang here either - Just bored traders fed up of waiting imo. Patience required.

[wskill] 14/5/2019 11:40

With only 13m shares in issue cannot be much of an overhang.