Innovaderma Share Discussion Threads

[gregpeck7] 22/10/2018 11:30

Rawnsley - re the fall @ Boots - I assume thats where you are referring to ... Roots is not cheap - maybe had a disproportionately large benefit from the extended 3 for 2 and people stocked up... Could be finding its "non promo" ranking which is lower than under a promo...

Just my thoughts

GP

[goz1] 22/10/2018 11:21

Well you are a little if you don't give a balanced view Rawsley. For example double effect is still number 3 bestseller on Superdrug with coloured hair at 10, so both still selling well. Don't forget Boots is a newer market to Superdrug so still getting the recognition from customers. They also sell a lot more products so again will take time. Still getting great reviews

[gleach23] 22/10/2018 10:43

rawnsley - the AGM is 2 weeks on Wed. Would you not expect a trading statement then?

[rawnsley] 22/10/2018 10:22

Roots sensitive shampoo is dropping in the rankings. It is now 179th, that is a fall of 15 places from its high of 163rd. Slightly concerning.

The hairspray has dropped to 41 from 37 also.

I'm not deramping, but this is the data.

A trading statement would be nice, as we're 4 months into the FY year now.

[goz1] 22/10/2018 09:09

Completely agree GRSL. We have some amazing products getting great reviews and followers.

Roots on fb approaching 21k followers (increasing around 500 a week)
Skinny Tan maintaining 315k

This all leads to repeat customers and recommendations

[grsl] 22/10/2018 08:53

Well considering Innovaderma are competing with majors with huge promotional budgets it speaks volumes of the progress that has currently been made. We have roots only recently in Boots and rising fast on their best seller list and Roots Sensitive Shampoo currently number 3 on the Superdrug best seller list out of 342 shampoos.

[goz1] 22/10/2018 08:10

Also very high reward here. This could quite easily see a repeat of the £4 highs on very minimal trading. It doesn't take much to push this upwards. With us hitting Tesco soon I feel end of Oct/Nov and then into Xmas will see us push strongly upwards. All IMO:)

[pugugly] 22/10/2018 07:58

boonboon:> Agreed very differnt - CRL as own label suppliers require limited advertising and promotional budgets and do not need to spend on building a brand franchise whereas IDP have to spend disproportionately to their revenue on trying to gain consumers and minimising fallout - They are competing with majors whose overall promotional bugets are larger than their market cap - Very very difficult and (imo) very very high risk investment.

[boonboon] 21/10/2018 20:24

Although CRL is in the same space it's a completely different company. They're mainly a manufacturer who do a lot of retailer own brands, often at the lower end of the value chain. Although recently they have started adding their own brands.As a manufacturer with lots of contracts with retailers their margins are low, but their order book is reliable.Idp are mainly a marketing company of high end brands, which they don't manufacture themselves.As such they have a high margin, but unreliable and unpredictable revenues.However due to the higher margins at the same level of turnover growth Idp will outperform CRL on the profit side. I think both companies have merit, but imo IDP is more likely to grow quicker.

[teddy boy1] 21/10/2018 16:00

I think you will find that IDP is undervalued! Because this share is being continuously "got at" the share price has been whittled away bit by bit.

However I am hopeful that a line has now been drawn under the share price at around 110P and as sales start to grow on a weekly basis due to much more exposure to a greater number of potential buyers, the price should start to climb (nice and gradually ,we hope)

Could this coming week be the week that the IDP share price starts to assert itself ?

[dan_the_epic] 21/10/2018 12:02

Actually you are right, outgoing is good! But not married with him selling down his stake. Hopefully it will turn out to be irrelevant for the stock. I want to see a few periods of profit but signs are good

crl is creightons, another stock in this space at the same market valuation. But turns over £1.2m of profit after tax and is growing 15% last year. So its Innovaderma but a few years down the line but same valuation. I dont know which valuation is right and hold neither but either crl is extremely undervalued and idp is just undervalued or crl is fair value and idp is overvalued. Someone who knows this stock better than I do will know which of those two scenarios is right!

[goz1] 21/10/2018 11:56

You think they are rather outgoing and that's bad? We showed profit recently I believe and now about to hit 2000 stores with our customer base growing all the time.

What's crl and do you think us being valued the same is good or bad?

[dan_the_epic] 21/10/2018 10:57

My struggle with IDP is its management which seems rather outgoing with regards to promotion. The stock is not a bad one and is growing quickly but needs to show continued profit. It's valued at the same valuation as crl which surprises me

[teddy boy1] 19/10/2018 19:28

In my view ,todays trading although slightly less than normal ,was pretty typical of what a normal days trading would be for IDP if left completely to its own devices.

In my view :fans of this shares already own as many shares as they wish or they are comfortable with. O K ,when the share price is at a super-low level they will buy another 1000 or two .

What I am really trying to say is that when I see larger volumes of buying and selling it worries me!

In my view ,there are normally one of two reasons behind this

(1) If our "friends" whom we only hear from now and again suddenly appear en masse you can be sure that our syndicate of traders are desperately trying to work the share price for their own benefit

(2) otherwise,if there is a large bout of buying or selling it normally means that a large buy or sell order is being worked by the market makers. .

This is my take on this shares behaviour . The moral of all this is that ;if the share price moves for no good reason , ignore it as it is just being "influenced. This has been happening for a long time now but will not last for ever.As soon as the company is able to "produce the goods" and satisfy all the so-called doubters it will be much easier for the share price to reach its rightful level.

[rawnsley] 19/10/2018 12:28

My feeling is there is significantly less competition in SuperDrug, compared to Boots.

However, I don't really mind that they're 170th in the rankings, as long they order what our forecasts are hoping for!

[goz1] 19/10/2018 11:33

It's new to boots don't forget so will take time. Superdrug have stocked for sometime now so people will just repeat order. Same should happen with Boots soon. Great products and once people find something they like then tend to stick to it, especially in beauty industry

[rawnsley] 19/10/2018 11:05

Shampoo at Boots seems to have plateaued on the bestsellers list. It's dropped to 170th as of this morning.

Not hugely alarming but the continuous rise in the rankings for Roots seems to have ground to a halt for now.

[goz1] 19/10/2018 10:26

Completely agree Ted, funnily enough I had a fb advert for roots show up earlier with hundred a of comments and 40k odd views so the message is getting out there. Roots sensitive hair still number 3 on Superdrug best seller with roots coured hair still at 10 and extreme clean at 27. Not to mention the imminent TESCO release. Add to that very few shares in issue and this should rerate very soon

[teddy boy1] 19/10/2018 09:22

It looks like we are playing the waiting game with this share, then.? However, we have seen more than our fair share of false dawns but I am convinced that "our time" is just round the corner and all will be forgiven when we see the share price accelerate ahead to ,at last, value the company at its true worth ,without any more interference from our resident traders syndicate.Won,t it be nice,and worth waiting for?!

[goz1] 18/10/2018 16:10

Exactly, only a matter of time. This will push up closer to November imo

[grsl] 18/10/2018 12:48

Not long now before Roots will be available in Tesco quadrupling the retail footprint from November!

[goz1] 18/10/2018 08:04

How is retail finished you fool, even if they shut up shops people will still buy online. Where do these people come out from zzzzz

[daicaprice] 18/10/2018 08:04

H/L now opodio, moved everything to them from WHIreland 4 months ago.

DC

[opodio] 18/10/2018 07:56

Idp looks finished

Think retail is finished

Alliance which owns boots is warning