Share Name Share Symbol Market Type Share ISIN Share Description
Fireangel Safety Technology Group Plc LSE:FA. London Ordinary Share GB0030508757 ORD 2P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 11.75 0.00 01:00:00
Bid Price Offer Price High Price Low Price Open Price
11.50 12.00 11.75 11.75 11.75
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Electronic & Electrical Equipment 43.47 -3.71 -2.00 21
Last Trade Time Trade Type Trade Size Trade Price Currency
- O 0 11.75 GBX

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Date Time Title Posts
04/7/202212:49FireAngel Safety Technology (formerly Sprue Aegis)735

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2022-07-05 15:35:0012.00101.20O
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Fireangel Safety Technol... Daily Update: Fireangel Safety Technology Group Plc is listed in the Electronic & Electrical Equipment sector of the London Stock Exchange with ticker FA.. The last closing price for Fireangel Safety Technol... was 11.75p.
Fireangel Safety Technology Group Plc has a 4 week average price of 10.25p and a 12 week average price of 10.25p.
The 1 year high share price is 19.50p while the 1 year low share price is currently 10.25p.
There are currently 181,066,637 shares in issue and the average daily traded volume is 824,309 shares. The market capitalisation of Fireangel Safety Technology Group Plc is £21,275,329.85.
tiswas: Timetosell Thanks for the post, always good to hear reasoned thinking even if it is negative! Aico of course has been around for donkeys years, is an extraordinarily successful company with a balance sheet that JC would kill for and shows what can be done if you get it right. Aico manufacture in Ireland so will also have some currency exposure. The accounts to 31/12/20 show a gross profit of £21m on a turnover of £145m so I am curious as to why you think 40% margins are the norm when they are showing 15%? To be fair I can not get access to the parent company accounts in Ireland so there may be some additional transfer pricing going on. You switch between Aico and Lifesafe and back to Aico again which can be confusing. Lifesafe numbers look pretty poor to me and I do not believe are in direct competition so I will ignore them for the time being. FA have said that demand for their product exceeds supply so they must be doing something right. We also know there is a lot else going on. Sure currency and manufacturing at the right price are the key which is why the share price is languishing where it is. If the brokers forecasts are correct then we will soon be generating cash and profits but no one is saying that a turnaround like this is without risk. Regards Tis
timetosell: Within the near future I believe FireAngel will require yet another further fund raising to remain solvent. It’s cash burn is worrisome to me and it remains loss making. It’s business model is essentially shot to pieces. There are hundreds of current poor product reviews on the internet talking about the poor quality of the products. They can’t all be wrong. Warranty returns are continuing and the brand is tarnished. How can it not be. A technology business with a gross margin of not far off 20 per cent tells its own disappointing product management story. Gross margin is unlikely to improve 30 per cent as hoped. For a technology business gross margin should be closer to 40 per cent. That is world away from where they are today. I believe that Sterling’s weakness against the USD will prompt a profit warning later this year unless Sterling can quickly make up lost ground and hold onto it. That is unlikely in my view. When the currency goes against you most businesses don’t have sufficient forward cover as they were hoping fhe exchange rate will improve before placing further cover. FireAngel is likely to be no different. Supply chain issues will continue to hamper OTIF deliveries. Container prices are still many times higher than 12 months ago and with fixed price contracts FireAngel will not be able to pass on all the extra costs so a margin haircut is unavoidable. The former CEO has launched a new business to sell competing products targeted at FireAngel’s core customers knowing all of its product prices at the point he left. History shows us this does not usually end well for the industry incumbents that are a sitting duck. AICO are advertising nationally on the radio and targeting FireAngel’s customers including its retail customers. AICOa connected product technology is vastly superior to FireAngel. Check out the product reviews. JC is doing his best but this business was so badly damaged by the previous management team it was essentially left on life support relying on charity to keep it afloat. FireAngel’s excuse list is legendary in the investment community. I sincerely hope they will pull through but I am struggling to find reasons to be more cheerful about this company’s prospects. Maybe I am missing something here. We shall see.
tiswas: Timetosell 5 posts since joining in July 2018 and all anti FA. No posts on anyone else so far as I can see and you even came up with a user name that summed up your thoughts on FA! Nobody would take it away from you that you were indeed right at the time. It was a sound call. Anyone invested here knows only too well that this has been a serial disaster over the last few years. We are here not because of that but because of the turnaround that we think we see happening. The new management team, improvements in margin and the supply chain, a growing market, leading edge products and so on. So come on, balance our newfound enthusiasm by sharing your reasons for having such a downer on them, we may have missed something and you might end up saving us a fortune! Its good to talk!
the big fella: I am not one to criticize however your last few post are all negative on FA. stretching back a year or two. Clearly you hold a grudge. Given that the share price it is at at its lowest level ever it is no wonder. But the points you make are not factually correct. The warranty costs are less than 1% of the costs of the running of business. These are historical and are well below what they are currently budgeting for. Exchange rates are out of their control. However, they adopt hedging strategy so this years numbers are unlikely to be "sucking cash out at an alarming rate". Margins have been a big problem. But the company have stated this will be improving. 2nd half this year will be c 30% and improving not 20% as you quote. Not sure what your agenda is but I would appreciate a modicum of accuracy.
masurenguy: 23 June 2022: Director Purchase: John Conoley, Executive Chairman of the Company, yesterday purchased 80,000 Ordinary Shares of 2 pence each in the Company at a price of 10.67 pence per share. Following this transaction, Mr Conoley and his wife now have a total beneficial interest, in aggregate, of 1,363,607 Ordinary Shares, representing 0.75% of the Company's issued share capital.
the big fella: There have been a few positives that seem to have gone unnoticed recently. Today we have a positive "in line" AGM statements despite the usual variety of headwinds and I note the expectations for a strong H2 with improving margins and this before the additional price rises they refer too. A couple of years ago we could have expected the usual profit warning with the fall in GBP vs USD, but no, we are in line. That again is a sea change. Yesterday we saw the LOC announcement. This helps in reducing their creditor days, so an important cog. Recently we saw the Techem JV is being delivered ahead of schedule. Another positive. Share price is on the floor. I don't think it should be.
gnnmartin: It could be someone selling shares they hold in their own name and buying them back in a shares ISA. This is best done when the price is low (like now). If you have a broker, you can usually arrange to buy into the ISA at very little more than you got from selling the shares.
masurenguy: Second Development Milestone Further to its announcement on 28 March 2022, FireAngel (AIM: FA.), a leading developer and supplier of home safety products, is pleased to announce that it has successfully delivered the second development milestone of its agreement with Techem Energy Services GmbH ("Techem") in connection with the new generation smoke alarm ("NGSA") being developed primarily for the German market. The second contractual NGSA development milestone, which was delivered ahead of schedule and within budget, sees the delivery of a development board (known as an Analogue Front End Board) specifically related to the control of the analogue sensing circuits, such as smoke sensing. This forms a critical element of the design of the NGSA and allows for significant technical de-risking. As a result, development phase two (DP2) of the Company's development agreement with Techem is already over 20 per cent. complete (up from 10 per cent. as at 28 March 2022) on a planned man-days basis.
the big fella: Yes. Most retail investors will want to see the results rather than take a punt on what may happen. It is time for the company the execute their business plan and deliver profits. If they do that the share price will take care of itself
the big fella: I would guess that went as part of the deal, which I believe finalises this month. Once that finalises we will get a holdings notification. Honeywell would see FA. As a prime European target. However yesterdays announcement with c35mil future sales would have to be a consideration if an offer were to be made. So although they are vulnerable at these levels any successful bid would have to be a significant multiple of todays share price. I would like to see the Directors buying shares as presumably they are out of a closed period now.
Fireangel Safety Technol... share price data is direct from the London Stock Exchange
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