Distil Share Discussion Threads

[acdc52] 15/12/2017 21:49

Why bother sticking around if you don't believe in Distil's products and it's future?

[berny3] 15/12/2017 20:45

I've written him a letter and everything. What do mean he is not real? Who's the guy with the red hat and the white beard I keep seeing around?

I'll eat the mince pie and drink the sherry myself then!!!!

[onedayrodders] 15/12/2017 20:01

You mean he isn't ?

[boffster] 15/12/2017 18:57

This board does make me chuckle. Apparently being bearish on this stock is analogous to being a sad troll, but suggesting that some dusty and unprofitable brand is worth £50 million is absolutely fine!

Willing to take a bet that quite a few punters here still believe in Santa Claus.

[onedayrodders] 15/12/2017 16:56

a few signs of a pre-trading date move in the share price hopefully

[onedayrodders] 15/12/2017 16:55

Waitrose is a large unit canary Wharf

[1caleb] 15/12/2017 16:42

Medium,camelon near Falkirk.

[berny3] 15/12/2017 10:55

out of interest could you let us know what size Tesco and what town?

[1caleb] 15/12/2017 09:59

Black woods gin £18.50 tesco's yesterday just had to buy a bottle.

[tonys8] 15/12/2017 09:59

Our market town Sainsburys now has Red Leg on the end of aisle display at £16. Previously only 1 line ... sometimes 2 after I'd been in LOL

[onedayrodders] 15/12/2017 09:54

£17 in Waitrose Canary Wharf

[dietcoke197] 15/12/2017 00:14

Has anyone noted any promotional activity on red leg in the supermarkets.

I've barely seen it below £19 anywhere. although, finally, i saw £17 in asda.

[suneday] 14/12/2017 15:43

They're all at it. In the end down to whether public are persuaded one way or another that Distil brands suit their taste and pocket, whatever the sales platform - though online presence is probably essential.

[jameshughes1980] 14/12/2017 13:28

Cheers Suneday. Plenty to go at for some time to come ....

[berny3] 14/12/2017 10:11

Has anybody else got access to MM quote. Not sure if my data is incorrect but I only have three quotes and CFEP @ 2.40 is not one of them. I have three quotes resulting in PEEL 2.35 and WINS SCAP 2.45

PEEL is 2.65 on the Ask

[theotrs] 14/12/2017 09:48

Pre-mix. This is one of the fastest growing categories, and if the idea is to sell a brand, then this is an avenue that could be explored at some time. Maybe Fevertree would not agree to this, but a tie up like that would colossal.

Haggis, I enjoy reading your views, but the fact is Jack Daniels and Absout may be mass market but they are very similarly priced to Red Leg. In fact this kind of mass market premium is exactly what Distil are aiming for with Red Leg.

[suneday] 13/12/2017 21:56

As a generalisation.

hxxps://www.thedrinksbusiness.com/2017/04/uk-leads-europe-for-online-booze-sales/

UK LEADS EUROPE FOR ONLINE BOOZE SALES
11th April, 2017 by Arabella Mileham
A new report has shown the UK is leading the European market in online booze sales, with more than three time as many consumers buying online than the global average.

The report, from global e-commerce analytics firm Profitero, in conjunction with Nielsen, showed that around 21% of UK consumers had brought alcohol online, behind only China (27%) and Japan (22%). This compares to a global average of around 8%, according to Nielsen’s Global Connected Commerce study in September 2016, which surveyed more than 30,000 respondents with online access in 63 countries.

“This makes alcoholic beverages one of the least-shopped categories in e-commerce, but one with tremendous potential”, the report pointed out.

Profitero SVP of global strategy, and the author of the report, Keith Anderson said the demand for online drinks was increasing. “Already, there’s a large opportunity for brands and it’s growing at pace,” Anderson said. “Many signs point to a consumer clearly ready to shop for alcohol online and sales growth via the web is inevitable.”

Anderson added that retailers, brands and technology companies were increasingly exploring and experimenting with online platforms and delivery mechanisms to make buying alcohol online easier. “Liquor brands have plenty of opportunity to influence shopper behaviour and engage with online retailers and technology platforms,” he said.

According to the report, growth was being driven by six factors, including the expansion of retailer click-and-collect and home delivery services, which was prompting migration form in-store to online sales as well as the convenience and ease of choosing wine online compared to in a retailer’s wall of wine. Other factors noted were the emergence of new online buying platforms such as Deliveroo, or the “Etsy of craft beer”,startup EeBria, the growth of challenger brands with a large digital presence, the coming of age of tech-savvy millennials who are used to buying online, and the proliferation of “drink-worthy ‘events’” such as awards, driven by TV and social media.

The report noted how the early adoption of click and collect by the retailers had accelerated adoption of e-commerce in the UK, particularly in contrast to the US model, where consumers are less able to buy alcohol as part of their grocery shop and the three-tier model which acts as a barrier for the category. It noted Pernod Ricard’s online sales in the UK, at 5% compared to 2% globally, fuelled by its collaboration with Amazon, Asda and Tesco to push digital sales.

Amazon UK was also noted as a growing platform for craft beers and wine, which was becoming an area “to watch”. For example it highlighted BrewDog’s success in owning nine products on Amazon UK’s Top 100 Beer Best Sellers list in January 2017, and its domination of competitive labels by a “fairly wide margin”, with five items each for fellow craft brew Beer Hawk and big brands Heineken and Stella Artois made Amazon UK’s Best sellers list. “US beer brands should take heed with BrewDog establishing a US beachhead in Columbus, OH in 2016. The craft beer brand’s success selling through Amazon UK is one to watch, especially if – or more likely when – the US market becomes more open to peddling alcohol online,” it said.

[jameshughes1980] 13/12/2017 19:56

Still doing quite well on Amazon rum best sellers ranking at #6. Does anyone have an indicative / directional view of what kind of volume this channel generates? E.g. Relatively low but growing or material already? Cheers

[haggismchaggis] 13/12/2017 12:18

That's great! Thanks Berny :-)

[berny3] 13/12/2017 11:57

HC

Inventories 228 Vs 185
Trade and other payables 99 Vs 216
Cash 690 Vs 883

Inventories 23% higher
Cash minus trade payables 591 Vs 667

The company is holding increased stock 23% which would suggest a 23% increase in demand over last year anticipated.

The drop in payables would suggest a change in credit terms or new supplier. Could that be caused by the new unique bottle design for the new vintage? That is likely. Redleg Rum had the Hermit Crab embosed on a standard design bottle which does not require new tooling. The new unique bottle design would need new moulds and therefore the bottle maker may request an upfront payment on this.

The question is where is the other side of this. It would either be put through cogs or allocated to assets. I can't see it in assets as trade and other receivables is only up 8%.

Revenue is up by 22.8% and COGS up by 23.8%: Advertising and Promotional costs are +36.3%.

Cash would have to be outlayed on bottle design etc. You could put that through A&P. The bottle production though would have to go through COG or be an asset. If it has been allocated through COGS then this would explain the increase up and above the increase in sales revenue.

You will see in note 1 of the half year accounts the h/y accounts are not prepared under IFRS whereas full year are. h/y are not audited either. Therefore the matching principle may be applied for the full year and in the h/y costs associated with the 2nd h/y are accounted against sales for that period (1sy h/y).

This would become more apparent in the f/y results if we see a significant improvement in margins over the 2nd h/y over the 1st. (which is evident in previous results)

Therefore I think it is pretty good position and 1st h/y is conservative taking into accounts some of the COGS for the second period.

[acdc52] 13/12/2017 11:16

Nothing wrong with sharing thoughts/opinions, this is called communications. I rather have people sharing their thoughts than complete silence or negative posts with personal attacks. We are still alive..aren't we? Re: emailing, nothing wrong with the serious investors communicating with the company's directors for sharing thoughts, you never know one's thoughts might become a winner. I had a reply and I am not going to share it.

[berny3] 13/12/2017 11:07

HC i'll check the numbers. Christmas very busy period generally. With the added launch of the new vintage for January I would expect them to be pretty busy.

[thepopeofchillitown] 13/12/2017 10:53

Haggis doubts 'very very much' that this board has any effect on the share price but in the summer was accusing me of trying to talk the price down with a couple of posts. That is why a rarely visit this forum these days. Ruined by individual who either can't remember what he did or said yesterday or has multiple personlities. Not had a reply to his emails? Clearly a news blackout due to the US deal (the same one that's been due anyday now and has been for 9 months). Or maybe just maybe they've got a business to run and not waste time on idiots emailing them every other day.

[haggismchaggis] 13/12/2017 10:40

Has anyone had any replies from the company recently? I've emailed some useful information and suggestions in 3 separate emails in the last few weeks but no reply. Prior to that I always had a reply the same day. I suspect a blackout is in place for some reason, the usual one being news on the way, like the USA launch or distribution agreement for example.