Distil Share Discussion Threads

[boffster] 02/5/2017 11:24

I doubt it will sell all that well at ASDA. Twenty quid a bottle seems like too much. Probably why it spends most of its time discounted to £15.

[haggismchaggis] 02/5/2017 10:41

How much would ASDA take in the first batch? I'm thinking 2 cases per store? One case for a store doesn't sound like it's enough, bearing in mind how much fits on a shelf and their rate of sales.631 stores.

[haggismchaggis] 02/5/2017 10:33

Great, online too, that was quick!I checked last night but it wasn't there then.

[someuwin] 02/5/2017 10:28

Here's the confirmation that RedLeg is now on sale in Asda...

[letmepass] 01/5/2017 23:46

So many rum products in the supermarket these days.. As long as it's cheap enough it will sell

[big7ime] 01/5/2017 22:14

£25 on Oddbins site!

The reviews on this site worth a read, they 😍 it

[big7ime] 01/5/2017 22:09

£15 in Tesco sold out

Also selling well in Sainsbury £17. Couldn't find it in Morrison but will check next week as there were a lot of spaces so hopefully good news there.

[glennborthwick] 01/5/2017 15:52

two lines sold out at tescos. Mayeb they have diverted stock to pipefill asda or put it down to a busy bank holiday

[haggismchaggis] 30/4/2017 17:25

Spindle, awesome! Thanks! ;-)

[33spindle] 30/4/2017 16:10

Just been into Asda and RedLeg is on the shelf:)

[multibagger] 30/4/2017 15:08

Re Opening lines of the Sunday Times article - re post 3102

"I have been selling liquid refreshments to the public since I was 18, and have always been fascinated by the magic of drinks brands. What makes customers choose one vodka over another ? It might be argued that taste or price are the main factors influencing buying decisions, but I suspect emotional rather than functional benefits sway drinkers more often than not.Certainly, I think there is no category of fast moving consumer goods where the power of brands and marketing matters more."

An unfortunately named new book That S*it Will Never Sell, describes the business of inventing drinks brands. It is written by David Gluckman, who claims to be the man who thought up Baileys Irish Cream, Smirnoffs Black, Tanqueray Ten and various other spirits...."

....I have now ordered that book - could be amongst the best £25 that I have spent. The article also talks about Fevertree, Red Bull etc, artisanal brewers etc....

The more I think of the power of brands in this sector, the more convinced I am about the prospects of DIS - financials notwithstanding. The company is debt free to boot.

I am going to add in decent numbers to my already respectable holding :)

Good luck all !

[mr angry] 30/4/2017 13:28

sorry I must've missed those posts.

[haggismchaggis] 30/4/2017 10:59

Mr Angry, see posts 3084 and 3085. Brockmans are selling 40,000 cases for that revenue. That's £11.25 a bottle.

Distil, if now at £2m turnover and selling at £10 a bottle average, would now be on 16,666 cases a year.

Imminent sales in the USA (likely with a big distributor suggests Don) and planned rum sales in France, we could easily be hitting 40,000 cases a year and £4.8m turnover in the not too distant future. RedLeg would be worth a lot more then, if we were to sell the brand.

Buy and hold long term.

[little minx] 30/4/2017 10:51

My local waitrose no longer have any in stock! Obviously sold well.

[suneday] 30/4/2017 10:39

Just putting top grocers in order. Always possible to be right or wrong on assumptions.

[mr angry] 30/4/2017 10:30

My local Asda had Sailor Jerry & Kraken so it would make sense for them to stock RedLeg as well.

There was a small article in the Mail yesterday (not that I condone the Mail but wife likes the TV guide!) saying sales of Brockmans Gin have hit an all time high with revenue jumping 90% to £5.4m for 2016. Said they'd entered 11 new markets including South Korea Indonesia Peru and Finland.

[haggismchaggis] 30/4/2017 10:22

The RNS wording wouldn't be right for ALDI based on their spirit selection either. According to this page they only offer 4 rum, 1 Brandy, 1 Liqueur, 1 vodka and 4 whisky. I've seen convenience stores offering far more. Not what I would call major, leading, or even supermarket level.

[haggismchaggis] 30/4/2017 10:15

Suneday, thanks. But those percentages still don't make Lidl or Aldi 'Major' or 'Leading', if it was either of them I wouldn't expect to see that wording in the RNS.There's always a possibility of being wrong on this assumption, but going by the wording, and that ASDA are the only one of "The big four" We are not selling in yet, I would put ASDA as at least a 95% chance.

[suneday] 30/4/2017 09:51

Aldi has overtaken the Co-Op to become Britain's fifth biggest supermarket by market share, according to data from Kantar Worldpanel, while Lidl is chasing Waitrose for seventh place. In the 12 weeks to March 26 2017, Aldi commanded 6.8% of the UK grocery market, and Lidl was on 4.9%.


Read more at hxxp://www.managementtoday.co.uk/why-aldi-lidl-will-keep-growing/future-business/article/1386497#QoLcHfmG2Ofj5T4V.99

[haggismchaggis] 30/4/2017 09:14

Bprofit, the wording used in the RNS:

"major UK supermarket"

"another leading supermarket group"

United Kingdom.
Grocery sales in the UK are dominated by Tesco, Asda. Sainsbury's and Morrisons. These, dubbed the 'big four', had a combined market share of 73.2% of the UK grocery market in the 12 weeks ending 4 January 2015.
Discounters Aldi and Lidl have seen a combined rise in market share from 4.8% to 8.3% over that time, while upscale grocer Waitrose's share rose from 3.9% to 5.1%



Lidl and Aldi are not "major" or "leading", ASDA are.

[bprofit] 29/4/2017 23:43

They said an additional supermarket listing but did they specify Asda... I wonder could if it be Lidl or Aldi? Or another similar supermarket... maybe I missed something and Asda was confirmed but if not could it be one of the others? Lidl could be good for European sales.