Cellcast Share Discussion Threads

[simon_64] 20/3/2008 07:55

Excellent news

Thanks CN.

[thesageofsaint] 20/3/2008 07:43

Excellent news. Not just the swap and the evaporation of the dilution threat but a strong trading update with no gotchas across any of the company. For all those who were brave enough to buy/hold you should be handsomely rewarded from these levels.

The Sage

[brownan] 20/3/2008 07:28

Great News
Thanks for making me aware of this one CN, fellow JRVS holder

[james t kirk] 20/3/2008 07:24

Takes away any funding requirements and also worth almost the same as the value of the company today. Could double from ridiculous lows today.

[the analyst] 20/3/2008 07:05

News!

Cellcast plc
20 March 2008



Cellcast receives £1.4 million in SKY channel swap

Funding requirements significantly reduced
as SUMO focuses on worldwide B2B opportunities

Highlights

• Cellcast to receive £1.4 million in an arrangement to swap channel
locations on the SKY Digital satellite television platform

• Cellcast's SUMO service will move from Channel 144 to another channel in
the SKY general entertainment section

• Successful vertical branding via internet, mobile and TV means SUMO is
now considerably less dependent on its SKY EPG position

• SUMO's burn rate significantly reduced as it moves to phase 2 with a
focus on worldwide B2B opportunities

• Cellcast's core business continues to do well in a challenging consumer
environment with new growth driven by expanded distribution on the internet
and 3G mobile networks

Cellcast plc (AIM: CLTV), the global interactive digital broadcaster, today
announced that it has agreed an exchange of its two channels on the Sky Digital
platform (one of which was surplus to requirements) for one channel and a cash
consideration of £1.4 million.

The net book value of the two channels being exchanged was £304,936.

The net proceeds of £1.4 million from the transaction will be used to provide
general working capital and to repay the £500,000 outstanding under the existing
facility provided by Headstart. The Company has entered into an agreement with
Headstart to repay the amount outstanding under the Headstart facility in full
before December 2008. During this period Headstart has agreed to waive its
rights of conversion subject to the repayments being made. The Company considers
that this is the best use of the net proceeds, maintaining operational
flexibility while removing the potential equity dilution.

Trading Update

Cellcast's core business continues to do well in a challenging consumer
environment. Significant benefits are flowing back from the investment in
content and technology for SUMO, particularly in regard to Cellcast's core
participation TV applications and formats, enabling the company to develop new
revenue streams from the internet and from 3G mobile services.

Interactive 3G mobile video products operated by Cellcast saw a 400% increase
over the last twelve months. This is attributed to growing 3G handset
penetration and increased familiarity with video calling in general and the ease
of use of 3G video calling services. 2008 has also seen the integration of 3G
video calling products with Cellcast's portfolio of TV channels and websites,
offering yet another level of interaction to existing formats. A fully
integrated interactive online and mobile chat and messaging platform,
incorporating video calling between online webcam users with 3G video callers,
is the most recent addition to a growing suite of products.

The Company's 3G traffic and revenue has more than doubled since October 2007.
In February 2008, this amounted to over £35,000 per month and is growing at an
average of 25% month on month.

The Company's venture with Canaan Partners, Cellcast Asia Holdings, is
progressing well and has recently expanded its national distribution and billing
coverage by securing agreements with BSNL and Tata Telecom. It continues to be
the leading supplier of participation TV formats and applications in markets
across India, and new broadcast clients include Zoom (a subsidiary of The Times
of India) and leading Bollywood music channel B4U. In February 2008, Cellcast
Asia reached profitability at a gross margin level.

SUMO.tv

SUMO.tv is a media network that seamlessly integrates user-generated content
(UGC) into television programming, internet and mobile services, using its
proprietary technical services architecture. The Company is satisfied it is now
very much less dependent on its position on SKY's Electronic Programme Guide
(EPG) to sustain and build its user base.

The Company anticipates that future operating and development costs of SUMO.tv
will be significantly reduced with the successful completion of the first phase
of the Company's development strategy for the venture. Following the launch and
operation of SUMO.tv in the UK market, the Company is now engaged in licensing
the multiplatform technology, aggregated content and formats to broadcasters and
distributors worldwide.

SUMO has commenced international distribution on the European IPTV platform
Zattoo, and has also recently secured distribution on the Vingo.tv platform
which has an audience base in over 100 countries. SUMO continues to expand its
online distribution through third-party websites, with content live on YouTube
and a recently signed agreement with social networking site Bebo. Last week,
Sumo commenced broadcasting a range of programmes on Joost and signed an
agreement with leading video search engine Blinkx.com.

Mobile distribution remains a lynchpin of SUMO.tv's international multiplatform
distribution strategy and in January 2008 the Company announced new agreements
for distribution on the Orange mobile networks in France and Israel, and
confirms ongoing discussions in other markets, including Australia, Malaysia and
South Africa.

Enhancement of the proprietary technology behind the SUMO platform continues. A
key recent development is 'Sumo TeleConferencing', which enables viewers to use
normal webcams (or 3G phones) to interact live with a television host and with
each other. The Company believes there is a considerable number of applications
for this technology across a range of proprietary formats, and sees it as a
groundbreaking creative opportunity for partners and clients in the broadcast
industry.

[the analyst] 20/3/2008 00:10

Hi spurberry

I spoke at length to Andrew Wilson and he is well aware of the time frame and the implications on dilution. Not least because he has a large holding which he does not want to be diluted.

He says he has 'options' available and he seems to have been genuinely frustrated by not being able to get a deal.

[spurberry] 19/3/2008 20:57

has anyone spoken to the company about the short time frame to announce something about spinning of sumo or dilution?

[rp3406] 19/3/2008 20:42

Fingers crossed hey Analyst.. fingers crossed.

I have never had so much riding on a 'flip of the coin' stock but fortune favours the brave I guess.

[the analyst] 19/3/2008 19:12

Gallows humour - sorry

I'd have to agree with you on that, though, RP3406.

If they have suddenly made it into overall group profitability recently, then I don't mind just one round of dilution to pay off the outstanding £500k debt. Even if it is at 2p per share, at least we could value the business properly, based on fundamentals of the profit being made

Otherwise, like you, I'd rather they just got rid of the sumo channels to pay off the debt, wind down the loss-making website and leave us with the profitable core UK business.

Not long to wait...

[davidruk] 19/3/2008 13:09

the analyst - I have that same dream usually just before I wake up. I'm powering up my computer, flick the screen to view CLTV share price and zoom - its gone through the roof - then I wake and realize it was all just a dream.....

[the analyst] 19/3/2008 07:02

Very odd - a big trade appeared on the trading screen at 7am, then it disappeared into the ether...

[the analyst] 18/3/2008 18:04

Just read the thread - less than 500 posts and all the information you will need to answer your question

[mzj71852] 18/3/2008 17:48

sell your shares... why are you holding guys... tell me why?

[cyclingnut] 18/3/2008 16:57

Wasn't the Bebo tie up good news?

[the analyst] 18/3/2008 16:49

Nobody knows, they've never had any before!!!!

[cyclingnut] 18/3/2008 16:48

does this move on good news?

[spurberry] 18/3/2008 16:45

so 6 more trading days for some news

[the analyst] 18/3/2008 16:41

26th March - four months after the last £500k was taken.

[spurberry] 18/3/2008 16:38

guys when is the deadline before more dilution?

[cyclingnut] 18/3/2008 16:32

Question is what will they announce and will it have a positive impact on the price?