Burberry Share Discussion Threads

[mister md] 16/7/2024 16:06

Made a cautious first purchase here at 712p today (about the value of 2 Burberry boxer shorts, lol) and will average up if/when the price recovers - the trading statement was so bad you almost expect them to rebound at some stage. The long-term chart is also one of peaks and troughs.

[pugugly] 16/7/2024 15:17

Davius: Thanks for that - Message received - Wait and see how develops

Gilt- Good point re leases - Could well be horrific.

[davius] 16/7/2024 15:05

Lots of updated broker ratings today:

Oddo BHF cuts Burberry price target to 730 pence - 'underperform'
Goldman Sachs cuts Burberry price target to 910 (1,340) pence - 'neutral'
JPMorgan cuts Burberry price target to 800 (1,050) pence - 'neutral'
UBS cuts Burberry price target to 490 (720) pence - 'sell'
Jefferies cuts Burberry price target to 800 (1,000) pence - 'hold'
Deutsche Bank Research cuts Burberry price target to 800 (1,030) pence - 'hold'

From 490p "sell" to 910p "neutral".

[laurence llewelyn binliner] 16/7/2024 12:42

#JJ, about time too, the new CEO adding some support/confidence in his strategy would also help but he does not start until tomorrow and has yet to implement it.. :o), a GBP145K buy from the Chair for starters, CFO GBP50K..

[jubberjim] 16/7/2024 10:37

Few Director buys coming in !

[giltedge1] 16/7/2024 10:21

Fixable but will take time & no divs, income funds will sell, would rather park my funds elsewhere & wait for recovery 2 _ 3 years, ex ceo signed some eye-watering leases in prime shopping areas that have to be paid out of diminished sales could be brutal. I am sitting this one out.

[laurence llewelyn binliner] 16/7/2024 09:45

Further interesting views on the company history, the share price fall, the reasons, and the potential solutions..



As our new guy finds his feet from tomorrow, chief designer Daniel Lee could well find himself replaced, appointed by his predecessor Akeroyd, a new broom quite often likes to start with a clean..

[purplepelmets] 16/7/2024 08:29

400p mkt cap still way over a billion. Im thinking 150ish

[johndoe23] 16/7/2024 08:19

And beyond

[scepticalinvestor] 16/7/2024 08:05

Heading to 400p?

[laurence llewelyn binliner] 15/7/2024 19:53

Interesting piece, and comment from the luxury market insiders..



Expect a departure from taking the brand up the luxury and pricing ladder and return to its core values, the downturn is far from isolated to BRBY, but they have lost their way recently, been hit harder as a result and the former (now departed) CEO strategy was not working..

[chc15] 15/7/2024 18:46

Incredible rip off, free delivery though lol.

[havinthelasttoast] 15/7/2024 16:03

Toasty tried to help you but you mugs wouldn’t listen.

[disc0dave46] 15/7/2024 14:03

Meant to add - and one of their largest markets (China) has a reputation for cheap knockoffs not to mention how they are struggling on the macro economic front.The only positive I'd seen with BRBY is their non interest bearing debt (leases) when excluded from net debt puts them into a net cash position.Could be a recovery / bid play but resigned myself to thinking as others that this is still expensive at the moment and has some further to fall.

[disc0dave46] 15/7/2024 13:56

Hi EIHave to agree, the cost of some of their items is absolutely ridiculous.....boxer shorts for £450!, OMGHttps://uk.burberry.com/check-stretch-cotton-shorts-p80405981?istCompanyId=c86f3bfd-7ed3-4878-84c4-888bf20f758f&istFeedId=fd70785c-fd13-46c5-90e6-589e8f1ca95a&istItemId=iatarxtqi&istBid=t&pla=true&utm_source=google&utm_medium=CPC&utm_channel=psr&utm_campaignid=21354625151&gad_source=1&gclid=Cj0KCQjwkdO0BhDxARIsANkNcrdm-Ta6iXemtZuZmThj4DDRxtUXEqWBZjq5dI3oOS2FVVDUq4_L0oEaAkKTEALw_wcB&gclsrc=aw.ds

[bigboots] 15/7/2024 13:33

Burberry being OCADO V2 - No bottom for a long time.

Value is still £2b

[purplepelmets] 15/7/2024 13:04

Stevie Wonder DID see this coming

[giltedge1] 15/7/2024 12:50

What a disaster should have been a RNS earlier I would have thought, no div 25 & 26 maybe a couple of pence as a bone to investors. Clearly a multitude of mistakes, too many to detail here. Compare to Ralph Lauren up 50% this year well managed in comparison. Can,t see a takeover as other luxury brands also struggling but not too this extent avoid unless shorting.

[rolo7] 15/7/2024 12:11

Fste 100 exit likely

[scepticalinvestor] 15/7/2024 11:22

All in my humble opinion ofcourse!!

[scepticalinvestor] 15/7/2024 11:22

Nah - its overpriced. I cam see Mike Ashley making a bid but far, far lower than current mkt cap

[stutes] 15/7/2024 11:14

Today's update shows where shareholders come in the pecking order - dividend on hold, pay off to ousted CEO, shsre price halved. It's not just CEO who should go, Board who failed to act sooner to protect shareholders' value.

Will we have bid rumours doing the rounds and who would buy Burberry? Tapestry and Capr propsedi merger is facing regulatory review, so who would buy Burberry?. Overall I think it's a case of months or years of waiting for Burberry to fix itself

[pugugly] 15/7/2024 11:07

There is nothing so dead as a fashion brand that has lost its mojo.
A bit like a super-tanker heading for the rocks very very difficult to avoid becoming a wreck - Salvage expensive and usually takes a long time and success not guaranteed.