Boohoo Share Discussion Threads

[sogoesit] 19/12/2018 08:31

I prefer BOO to ASOS. The business model is unique and appears it could work “for all seasons”. ASC is exposed to loss of revenue in recessions more than BOO imv.

[paleje] 19/12/2018 08:31

Citywire this morning..

Boohoo falls overdone, says Shore Capital

Online fashion retailer Boohoo (BOOH) fell in reaction to rival Asos’s profit warning on Monday, and Shore Capital believes the drop was ‘overdone̵7; given its reassuring update.

Analyst Greg Lawless reiterated his ‘buy’ recommendation on the stock after Boohoo’s shares fell 14% on Monday. The stock rose 3.2% to 162.9p yesterday.

‘The share price reaction for Boohoo… while perhaps initially understandable, looks overdone given the reassuring update,’ he said.

‘We highlight that Boohoo is a structurally higher earnings margin business given the own brand focus. We also continue to believe that Boohoo is an immature business globally and is a structural winner in online fast fashion.’

[villarich] 19/12/2018 00:20

Or to buy ASOS

[shabbadabbadoo2] 19/12/2018 00:19

I wouldn't look to buy until 130p. There is going to be blood on the streets early January as loads of retailers go bust.

Keep your powder dry and step in late January.

[losses] 18/12/2018 16:07

The 40% ASOS crash might be the perfect time to buy the Boohoo share priceHttps://uk.finance.yahoo.com/news/40-asos-crash-might-perfect-155054320.html

[christh] 18/12/2018 15:13

John Lewis sales recover as Christmas approaches
By Nicole Jeary - 18/12/2018

John Lewis sales recovered last week as promotional discounting ahead of Christmas brought back customers.

According to figures for the week ending 15 December, total sales were up 1.8% compared to the same week last year.

John Lewis said this was driven by customers Christmas shopping for both food and clothing, with price matching promotions driving up sales.

Specifically, clothing sales rose 9.3%. Meanwhile, in its Beauty, Wellbeing and Leisure departments, sales were up 15.7%.
Womenswear and Menswear sales also rose 8.5% and 7.2%, respectively.

[christh] 18/12/2018 11:16

what's that a boomer ang?

Does it comeback....LOL

All I say is BOOHOO is the king of the rags

From rags to riches

[bmnsa] 18/12/2018 10:54

Sold my BOO and bought a Real BOOMER
Look up BMN Minerals

[yopf] 18/12/2018 10:40

The media have picked up on the £2.00 t-shirt and tried to pass off this heavy discount as a business model per se. However BOO have made it clear that this is a marketing loss leader to steer punters to their websites.

There will be a good margin in the value items they sell. Fashion savvy youngsters don't want cheap rags, they want stylish outfits and are willing to pay for them.

[sf5] 18/12/2018 10:34

Does anyone here monitor the level of discounting from BOO website - perhaps something a smart IT-savvy person could do?

[yopf] 18/12/2018 10:24

Comfortably inline relates to sales already booked. What it doesn't take into consideration is Christmas sales.

BOO booked record Black Friday sales when all other competitors failed to shape up, that's a huge positive IMO.

[villarich] 18/12/2018 10:07

Yeah comfortably online is not what the market wanted to hear. Add in their market peer announcing a profit warning it's no wonder the market got jittery yesterday. I don't think there is a problem with online retail. I think the general malaise in the retail industry will impact online businesses as the market will reduce how much of a multiple of EPS it wants to pay. As I've said before I am a LTH here and have no reason to sell right now. My only concern is that BOO has to sell a hell of a lot of garb to make its profits. Any slight hint of a margin squeeze will mean turnover has to be increased massively to make up for it

[superhoop2] 18/12/2018 10:06

Was not planning on getting back in just yet but 165 seems a steal, especially with the positive statement being released.

[tomboyb] 18/12/2018 09:42

175p was my target -

Lets see where it goes -

[yopf] 18/12/2018 09:40

Nice bounce this morning:)

[christh] 18/12/2018 09:04

Boohoo performance 2015-2018
Assuming a 45% growth in 2019 the sales will aproach £850millions
Profits shown as well.




From the reports in the website

Expected is a growth factor from 35% to 45%

[rochdae] 18/12/2018 08:43

Also, I don't buy the online retail problem. If people aren't shopping in store or online where are they shopping?

[rochdae] 18/12/2018 08:33

Comfortably in line means they will easily hit the 45% revenue growth to Feb 2019. Not many companies out there growing at that pace.

Asc and boo have completely different business models. Asc has been in trouble with their logistics for some time. Anyway, they still have healthy top line growth.

It's mainly the market that's the problem. But it should fight back over the Xmas period at least.

[mr_spock] 18/12/2018 08:21

'Comfortably in line' sounds like a great performance in the current climate...they're swimming against the tide and doing okay, when everyone else is getting washed away.

[knowing] 18/12/2018 00:56

That's why it makes it a stonking BUY at this level. Add the International growth and you have a great opportunity

[paleje] 18/12/2018 00:47

"Comfortably" inline ... and that's from a bod which tends to under rather than over promise.

The brevity of the RNS, which wasn't scheduled but was considered appropriate to do, was putting their reputations on the block imo. They know their numbers 24/7 I can't imagine they would be misleading in these circumstances.

[rafieh] 17/12/2018 23:43

"In line with market expectations" in this case actually means growth at the same rate you have seen before.

[unnavailable] 17/12/2018 23:40

Agree. Trading in-line isn't good enough for a highly valued growth share in these markets. Especially retail.. The real concern, I suspect is that boohoo is no longer 'safe' from the retailer glooms we've been seeing. Realistically, if its hitting Asos, its likely to hit Boohoo. If you look out far enough, it seems inevitable. In-line for now but are investors looking past this?.

[villarich] 17/12/2018 22:51

Typo in first paragraph - trading inline not online!! Pretty sure the market is pleased they're only online!