Boohoo Share Discussion Threads

[yopf] 18/12/2018 10:40

The media have picked up on the £2.00 t-shirt and tried to pass off this heavy discount as a business model per se. However BOO have made it clear that this is a marketing loss leader to steer punters to their websites.

There will be a good margin in the value items they sell. Fashion savvy youngsters don't want cheap rags, they want stylish outfits and are willing to pay for them.

[sf5] 18/12/2018 10:34

Does anyone here monitor the level of discounting from BOO website - perhaps something a smart IT-savvy person could do?

[yopf] 18/12/2018 10:24

Comfortably inline relates to sales already booked. What it doesn't take into consideration is Christmas sales.

BOO booked record Black Friday sales when all other competitors failed to shape up, that's a huge positive IMO.

[villarich] 18/12/2018 10:07

Yeah comfortably online is not what the market wanted to hear. Add in their market peer announcing a profit warning it's no wonder the market got jittery yesterday. I don't think there is a problem with online retail. I think the general malaise in the retail industry will impact online businesses as the market will reduce how much of a multiple of EPS it wants to pay. As I've said before I am a LTH here and have no reason to sell right now. My only concern is that BOO has to sell a hell of a lot of garb to make its profits. Any slight hint of a margin squeeze will mean turnover has to be increased massively to make up for it

[superhoop2] 18/12/2018 10:06

Was not planning on getting back in just yet but 165 seems a steal, especially with the positive statement being released.

[tomboyb] 18/12/2018 09:42

175p was my target -

Lets see where it goes -

[yopf] 18/12/2018 09:40

Nice bounce this morning:)

[christh] 18/12/2018 09:04

Boohoo performance 2015-2018
Assuming a 45% growth in 2019 the sales will aproach £850millions
Profits shown as well.




From the reports in the website

Expected is a growth factor from 35% to 45%

[rochdae] 18/12/2018 08:43

Also, I don't buy the online retail problem. If people aren't shopping in store or online where are they shopping?

[rochdae] 18/12/2018 08:33

Comfortably in line means they will easily hit the 45% revenue growth to Feb 2019. Not many companies out there growing at that pace.

Asc and boo have completely different business models. Asc has been in trouble with their logistics for some time. Anyway, they still have healthy top line growth.

It's mainly the market that's the problem. But it should fight back over the Xmas period at least.

[mr_spock] 18/12/2018 08:21

'Comfortably in line' sounds like a great performance in the current climate...they're swimming against the tide and doing okay, when everyone else is getting washed away.

[knowing] 18/12/2018 00:56

That's why it makes it a stonking BUY at this level. Add the International growth and you have a great opportunity

[paleje] 18/12/2018 00:47

"Comfortably" inline ... and that's from a bod which tends to under rather than over promise.

The brevity of the RNS, which wasn't scheduled but was considered appropriate to do, was putting their reputations on the block imo. They know their numbers 24/7 I can't imagine they would be misleading in these circumstances.

[rafieh] 17/12/2018 23:43

"In line with market expectations" in this case actually means growth at the same rate you have seen before.

[unnavailable] 17/12/2018 23:40

Agree. Trading in-line isn't good enough for a highly valued growth share in these markets. Especially retail.. The real concern, I suspect is that boohoo is no longer 'safe' from the retailer glooms we've been seeing. Realistically, if its hitting Asos, its likely to hit Boohoo. If you look out far enough, it seems inevitable. In-line for now but are investors looking past this?.

[villarich] 17/12/2018 22:51

Typo in first paragraph - trading inline not online!! Pretty sure the market is pleased they're only online!

[villarich] 17/12/2018 22:38

It's clear from today's price action the market is pricing in two things.It was surprised / not impressed by the fact BOO are only trading online. The reason the share has gone up from pence to pounds is because they continuously upgraded expectations. Today's announcement is nowhere near a profit warning like at ASC but the market wanted an upgrade.2. ASC - the market is clearly spooked by the news there and the tone of the profit warning. They're still growing at 15% a year which any retail company would die for but that has also spooked the market. I suspect they thought and hoped that online retailers were immune to the woes of the bricks and mortar lot. The ASC news has made them rethink that view and BOO has been dragged down.

[unnavailable] 17/12/2018 22:18

How much is still priced in here, what are market expectations?

[christh] 17/12/2018 22:09

Oversold.
company has issued trading update and declares strong sales.

[traderglt] 17/12/2018 21:15

Sensible ! Just look at the djia tonight :-)

[villarich] 17/12/2018 21:13

In fact I don't know how anybody can be buying here today. It's down over 13% with more doom and gloom in retail to come. You'll all guessing that the drop is finished. I'd rather wait for a true signal that it's turned. I do get the point that online is different to bricks and mortar where the real problems are, but it won't stop online getting dragged down too. They'll just be quicker to turn.

[kaka47] 17/12/2018 21:10

QUIZ clothing Market Cap 34milLess 12.5mil cash M cap less cash 21.5milRevised profit Forecast 11.5 Million Dividend yield 5%Revised revenue forecast 132millionTrading on less then 2xPE

[kaka47] 17/12/2018 21:02

QUIZMarket Cap 34milLess 12.5mil cash M cap less cash 21.5milRevised profit Forecast 11.5 Million Dividend yield 5%

[dsct] 17/12/2018 20:29

Back in #13818 (19th Nov), I stated:
"Sold 40% of my holding at just over 200p on Friday. Didn't want to follow share price down to sub 175p (sub 150p) like last year, but if it does get that low, I'll be buying back in, and end up with a larger number of shares - for the long(er) term :o)"

I bought that 40% back today. Surprised to get sub 160p so soon - 1 month and a day after I sold. Seems like many people here had the same idea.

I had to sell part of a 'LTBH' holding, but hope that BOO will do better in the short-term, and I can rebuy those from some profit from here.

I also had speculative punts on two other retailers today - one online and one high street brand.

So, four trades for me today which is quite unusual, bearing in mind my total number of trades this year is now 20 ! I'll be on one of those frequent-trader bands at this rate ! lol