Blackbird Share Discussion Threads

[jailbird] 05/3/2024 17:03

Some good posts here All seems a bit jam tomorrow this product It is about being first leader in the sector and all that .Cannot see the revenue model being guaranteed or sustainable on initial thoughts I guess the next 4-6 months will be defining

[mcsean2164] 05/3/2024 15:55

The are leaders and followers. Best start with the leaders.

This is rubbish. Best start with those starting out whether they be leaders or followers. I doubt creators like Mr Beast care whether they are using avid, Adobe or Bird whereas people starting off don't have much money and could promote the brand and would be likely to promote it

Two excellent posts by Hornblower.

Personally, I think Ian should be replaced by Sumit. It would likely be better for him and family too. It feels like Ian did not understand the tech and was attacked internally for his lack of understanding. He's not engaging, cut throat or charismatic in the role at least to me.

Anyway, not long to go. Anyone logging in tomorrow?

[jasperthemonkeygod] 05/3/2024 15:46

horneblower5 Mar '24 - 14:18 - 13185 of 13198
0 0 1
The problem with trying to give the trial group what it asks for is that you pander to a small, nonrepresentative group. You won't get to the mass market that way.

tbf, this worked very well with software I use, OTOY's Octane render

They have a very responsive set of programmers providing regular updates and so a very loyal customer / subscription base

(Not unhelped by Beeple using it to create his blockbuster NFT's)

So, I maybe wouldn't knock this approach..?

[cyberbub] 05/3/2024 15:39

If Bird gets bought for $1bn+ I don't suppose we'll care if it was only a "tech purchase" or not :-)

[nickb] 05/3/2024 15:31

Frame.io revenue was probably 95% Adobe customers and they then gave away the basics to every Adobe subscriber so they won very little business. It was a tech purchase

[shortsqueezer] 05/3/2024 15:25

Yep. To be fair I suppose that did put a floor under it and, as like all placing, was bound to drop to it. Onward

[cabi1] 05/3/2024 15:16

Nice to see buyers above 6p placing this afternoon.

[cabi1] 05/3/2024 15:14

PC.

As in they will see elevate.io is in demand and popular, so more attractive to them to buy us out.

I think Frame.io was only making $15m per annum, and they paid $1.3 billion for them.

[shortsqueezer] 05/3/2024 15:12

Buys creeping in. Very tempted myself at this price.

[chriscallen] 05/3/2024 14:56

NickB Allenby's updated model uses £36 per month for the average user. YouTube reportedly had around 15M Video Creators last year - even 1% of that would produce very significant profits so I think your patience will soon be rewarded either by an exit or a much improved share price

[pokerchips2] 05/3/2024 14:50

horneblower

they arent going for this $6.9bn part of the sector and then stopping, that is the first focus, then the prosumer as a second focus .... but they want who they think are the easier payers in first to get some cash in at more minimal marketing cost ..and then grow from there

you cant target a $20bn part of the market all at once, you have to slice it up

1% of $6.9 billion is $69m

[pokerchips2] 05/3/2024 14:47

" Professional users will want full features and will have no problem paying £30 per month "

agreed Nick.... very cheap monthly overhead for an essential tool for their trade

[horneblower] 05/3/2024 14:44

NickB...but how many potential, professional users are there...half a million?

[nickb] 05/3/2024 14:39

Pokerchips

Adobe are very capable of Assessing elevate.io with zero customers

Adobe already have the credit card details of any paid elevate users accounts we may win.

[nickb] 05/3/2024 14:36

Freemium is for Mcsean’s teenagers plus viral interest.

Professional users will want full features and will have no problem paying £30 per month

IF the product is good we shouldn’t need expensive marketing for pro users.

The product being strong is the key here not marketing imho

[pokerchips2] 05/3/2024 14:33

" As you say if they get 500k freemium users, we look very attractive to the likes of Adobe."

For what exactly Cabi?...since when did Adobe hunt for cheapskate freebie users ?...if they did then you are in need of just a simplistic editor then....waste of time with much of the rest

[ih_524305] 05/3/2024 14:17

There is very little justification for most of the board imho, other than for regulatory decisions.

Feels like a duplication of roles with Sumit and the team doing the hard work.

Hard to see what value they have added and what relevance they have to elevate.

Also a massive expense over the last 2 years.

Raising funds to pay salaries to allow directors to buy shares to raise funds to.....

[cabi1] 05/3/2024 14:14

HB.

There is a Freemium package, with the basics.

As you say if they get 500k freemium users, we look very attractive to the likes of Adobe.

[horneblower] 05/3/2024 14:11

P2,
Yes, that's what worries me.

[purchaseatthetop] 05/3/2024 14:10

I think the free first subscription channel is the only answer. As it is collaborative you have to get many people using it to hit critical mass so it becomes a standard tool and so worth people diverting cash to having. No point having a few early adopters using it with costs at this level.

[pokerchips2] 05/3/2024 14:07

horneblower

I think they are aiming firstly at those types whom they got the feedback from who said they wanted a new product and told them what they wanted .... in many ways these are the low hanging fruit who may well be willing to pay off the go ... they are professionals and will pay for what they need , especially if it saves them time and hassle etc
..gets some money in the coffers and also provides the good reviews/feedback to sell it further into the market of prosumers as a second tier

[horneblower] 05/3/2024 14:01

Imo their only chance is to establish as large a client base as possible, as quickly as possible, even if it is loss-making! This means plenty of offers of free trials that last three months or so.

The market will forgive them a lack of profit so long as they have a ton of clients.

The reason for this is that, once you have a large base of customers it is far easier to raise your prices, than to have to lower them if your client base is too small.

It worries me that they still seem fixated on going for the upper end of the market.

If they only manage to acquire a few thousand registered clients (paying or not) in the first six months, then goodbye BIRD.

I'm hoping that Mo knows this only too well and is not overridden by his seniors on the board.

40p by August!

[pokerchips2] 05/3/2024 13:58

cyberbub

good question....one assumes through the "land and expand" idea where once the client is on board then more revenue will come their way from them ...over time ... diluting the effects of the costs of getting them on board ??