Seeking expansion in the United States.
LightInTheBox, a leading global online retailer based in Beijing, China, opened for trading on the New York Stock Exchange (NYSE) under the ticker symbol “LITB” after an initial public offering of its American depositary shares. Knight Capital Group is the Designated Market Maker (DMM) for the company’s American depositary shares.
“As a leading global online retail company, we are delighted to be associated with the NYSE. As home to many of the world’s largest, most visible companies, our NYSE listing can aid in our global brand visibility. We look forward to a prosperous, long-term relationship with the NYSE,” said LightInTheBox CEO Alan Guo.
“We are delighted to welcome LightInTheBox to the NYSE, which is the home to 77 other listed companies from Mainland China,” said Scott Cutler, Executive Vice President and Head of Global Listings at NYSE Euronext. “With customers in more than 200 countries and territories, LightInTheBox is a truly global company, innovator and a great addition to the NYSE’s growing community of technology companies. We congratulate Alan Guo and his team on this important milestone in LightInTheBox’s journey and look forward to a long-standing partnership with the company and its shareholders.”
In a statement LightInTheBox said they deliver “products directly to consumers around the world”. The Company offers customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through its websites, which are available in 17 major languages and cover more than 80% of global internet users. In 2012, the Company ranked number one in terms of revenue generated from customers outside of China among all China-based retail websites that source products from third-party manufacturers.