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Impact of COVID-19 on the Dating Industry

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Life during and after quarantine has changed for many people. Wonder how the coronavirus changed our behavior and habits and influenced the dating industry?

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German site claims that the peak in online dating requests came during the pandemic. Over the past three months, it has often been saying “we will never be the same” and “the world will never be the same,” but to understand what these phrases mean, you need to understand what was “before” and what changes are taking place in. In more detail, let’s discuss how Covid has impacted the dating services, people, and romantic relationships.


1. Online Dating Has Become More Popular

It is impossible to predict what it will become, but it is possible to record several significant changes taking place in the dating industry. Statistics say that dating platforms became more popular, and people started using online to find partners, chat and have fun.

The coronavirus gave online dating a new lease on life. Virtual dating changed the dating market overnight. We see new avenues for dating here, especially for millennials. Despite the industry’s overall growth, representatives of this generation saw prospects in online dating as they started to use online dating platforms themselves.

However, dating is always about the future because it is usually formed by young people 18-28 years old (the optimal range for regular acquaintances). The coronavirus outbreak had confirmed a new reality when, in conditions of self-isolation, all dating flowed online.


2. Safety Comes First

Attitudes towards the virus and the need to follow prescribed precautions make it difficult not only to create new relationships.  this topic suddenly begins to breed people in different camps, and sometimes you think about whether to maintain a friendly conversation on a relevant topic or turn it down. Another issue with safety while dating online is the scammers. You can face people who are not real or just trying to be someone else or pretend to be your perfect match.

The best way to avoid potential scammers is to connect with your matches through live video chat. You can go on a date by connecting in different chats, using new tools and advanced technologies.


3. Virtual Video Dates

The epidemic and quarantine measures have made the issue of borders. And if the issue was temporarily for some of us, including the geographical boundaries, lots of people have to deal with the personal boundaries for a long time. So what to do to meet a friend or date? Users started using video chats, virtual videos, and similar tools to connect and date online.

A friendly meeting or date night is now more often a virtual walk in the museum of NY. The social distance does not change the essence of friendship and love. The world of quarantine dating has turned into a new journey. Can we meet in the video or have a zoom talk? In their “previous” life, a great time for those who did not like to touch strangers and hardly experienced the need for handshakes and hugs.

Online dating and the usage of video tools also began to be used by people who had previously tried mainly offline speed dating and various thematic events (according to American researchers, this piece of the market brings about 2.5% of the total revenue of services dating).



For many people, a significant consequence of the epidemic was losing a built image of the future and a sense of control over life. Planning a date or setting goals for the year – all carefully built plans collapsed. Those who lived in the paradigm that everyone can create their own life now, not relying on chance, was dealt with a huge blow. Everyone who thought they still had time to go on that date or start relationships faced a colossal experience of their vulnerability, fragility, loss of freedom and control over life.

However, many people started to rebuild the world’s image and critically re-evaluate their ability to influence it. They started finding ways of easier communication, dating and building the relationship itself.


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