Investa has launched the UK’s first zero-commission options trading platform, designed to make a traditionally complex and costly investment tool more accessible to retail investors.

Created by former Citi options brokers in collaboration with Freetrade co-founder Ian Fuller, the app debuted on iOS after a soft launch that processed more than 1,400 trades. An Android version is planned in the coming months.

Despite its popularity in the U.S.—where nearly 20% of retail investors trade options—adoption in the UK remains below 2%. Investa attributes this gap to high fees, complicated platforms, and limited access, issues it aims to solve with its streamlined design.

The app gives users exposure to over 200 stocks and ETFs and more than 100,000 listed options contracts. It features plain-language explanations and simplified tools such as “options cards.” Investa runs on a zero-commission model, though other charges may apply, and trading is limited to cash accounts rather than margin.

During its trial phase, U.S. tech stocks dominated activity, with Nvidia representing over 20% of trades.

“Our mission is to make the options market more approachable for UK investors, who we believe are missing out on significant opportunities,” said Alec Beasley, Investa co-founder and CEO. “By removing high costs and overly complex systems, we’re opening the door to a broader audience.”

The launch coincides with Investa’s second crowdfunding campaign on Crowdcube, where it is seeking at least £1 million to support growth and fund the Android rollout.

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