Diddo raises $2.8M financing
round, led by Link Ventures, to bring shoppable TV to all screens.
Their easy-to-integrate API finally fulfills the promise of
interactive ads; financing will accelerate platform development and
expand staff to address massive market opportunity.
SANTA
MONICA, Calif., April 24,
2024 /PRNewswire-PRWeb/ -- Diddo announces that it
has raised $2.8M in a seed funding
round led by Link Ventures. Other investors and supporters include
Neo, Lamar advertising's family office, Scott Forrstal, and
executives from companies such as Disney, Sundance TV, and MGM+.
The Company has signed deals with seven streaming platforms and is
expected to add others by Q2.
"Diddo is reimagining the malls of tomorrow
by building the infrastructure for the future of commerce," said
Rishi Nair, CEO, Diddo. "We are in
conversation with large-scale streamers who are looking to better
connect with their audiences as we aim to empower the content that
drives modern culture."
"Diddo is reimagining the malls of tomorrow by building the
infrastructure for the future of commerce," said Rishi Nair, CEO, Diddo. "Our API is easy for
streamers to integrate and uses computer vision to let consumers
shop directly from video. We are actively in conversation with
those large-scale streamers who are looking to better connect with
their audiences as we aim to empower the content that drives modern
culture."
Here's how it works:
- When selecting an episode from a desired TV show, or while
watching the episode, users can view a store with all products
found in that episode or within that frame.
- Users can then filter by their favorite characters and shop
comparables for each product at different price points.
- Diddo also offers the ability to natively purchase the product,
or add to cart, without having to leave the streaming
platform.
- Users can place the order directly from their streaming
platform and get right back to watching (or more shopping!)
"This team has built a novel tech solution to solve what many
have called the Holy Grail of TV commerce.- to seamlessly provide a
native shopping experience for viewers to buy products on screen,"
said Lisa Dolan, Managing Director,
Link Ventures. "Audiences want to get closer to content and
streamers want to create new forms of connection to their prized
shows–Diddo has created the technology that lets the world of video
commerce finally come to life."
Diddo's founders, Rishi Nair,
Pamela Chen, and Ryan Sullivan, have previously built successful
companies in computer vision, ecommerce, and enterprise APIs. The
company recently brought on Rob
Sussman, the founder of Sundance
Channel, and Epix (now MGM+) as COO to help the team
scale.
About Diddo
Based in Santa Monica, Diddo
uses AI to empower video content providers with a platform to let
their viewers buy the goods and products they see on any screen.
Diddo is connected to all e-commerce platforms, allowing viewers to
purchase products directly from the video platform they are
watching their content providing for a frictionless e-commerce
experience (Shopify, Amazon Stores, Woo Commerce, etc.) with no QR
codes required. The Company's model unlocks new revenue streams for
content providers, platforms, and streamers while also providing
brands with new opportunities for product advertising and
discovery. Diddo is backed by and supported by Link Ventures, Neo,
Lamar advertising's family office, Scott Forrstal, and executives
from companies such as Disney, Sundance TV, MGM+, and others.
Media Contact
Liz Savery, Diddo, 1 6465041905,
liz@saveryink.com, https://www.shopdiddo.com/
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SOURCE Diddo