American Airlines Enhances AA.com/women Web Site, Increasing Its Focus on Women's Travel Market

Share Name	Share Symbol	Market	Type	Share ISIN	Share Description
Armour Grp	LSE:AMR	London	Ordinary Share	GB0000496611	ORD 1P

Industry Sector	Turnover	Profit	EPS - Basic	PE Ratio	Market Cap
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American Features Destination and Video Content for Airline Industry's First Online Resource Designed for Women FORT WORTH, Texas, May 12 /PRNewswire-FirstCall/ -- Responding to requests from women travelers, American Airlines today unveiled a fresh look to AA.com/women, the airline industry's first online resource specifically designed for millions of female travelers. AA.com/women specializes in featuring articles about business, family, girlfriend getaways, and more. It has unique offers, destination content, and quick links to travel tips, weather updates, and flight information. The site - though certainly not exclusive to women -also hosts online discussion forums where stories and advice can be swapped within the women's travel community. The site enhancements also include travel destination videos (London, Shanghai, and St. John U.S. Virgin Islands), new destination content, and - exclusive to AA.com/women readers - gifts and insider tips from travel expert Paula Conway, who exclusively produces "Conway Confidential" information about international and domestic destinations just for American's customers. Conway Confidential is only available to American's AA.com/women readers; no other airline carries this content. Conway Confidential travel experts focus on those unique opportunities to turn an ordinary trip something special and memorable. Conway Confidential also includes the "Secret Spots & Hidden Gems" exclusive destination video segment, which features select cities around the world and is hosted by Conway. In addition to the Conway Confidential videos, American has integrated AA.com/women's destination content with other video content and featured destinations. AA.com/women readers can now find the AAdvantage Milestones video on London, the Conway Confidential video on London, and the Conway Confidential content and special offers on London all together. "As an established leader in welcoming all customers, the enhancements to AA.com/women demonstrate American's continued commitment to women travelers and to improving the overall travel experience," said LeAnn Marchbanks, American's Director of Women's Marketing. About American Airlines American Airlines, American Eagle and the AmericanConnection(R) airlines serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR) AmericanAirlines(R) We know why you fly(R) Current AMR Corp. releases can be accessed on the Internet. The address is http://www.aa.com DATASOURCE: American Airlines CONTACT: Mary Sanderson, Corporate Communications of American Airlines, +1-817-967-1577, Web Site: http://www.aa.com/

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