Rule 8.1 - Taylor Nelson Sofres plc

    FORM 8.1                                    

          DEALINGS BY OFFERORS, OFFEREE COMPANIES OR THEIR ASSOCIATES          

                  FOR THEMSELVES OR FOR DISCRETIONARY CLIENTS                  

                (Rules 8.1(a) and (b)(i) of the Takeover Code)                 

1. KEY INFORMATION

Name of person dealing (Note 1) ANDREW KENNETH BOLAND, FINANCE DIRECTOR, TAYLOR
                                NELSON SOFRES PLC                              
                                                                               
Company dealt in                TAYLOR NELSON SOFRES PLC                       
                                                                               
Class of relevant security to   2001 EXECUTIVE SHARE OPTION PLAN ("ESOP")      
which the dealings being        OPTIONS OVER ORDINARY SHARES OF 5P EACH        
disclosed relate (Note 2)                                                      
                                                                               
Date of dealing                 22 OCTOBER 2008                                

2. INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a) Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 3)

                                         Long                   Short          
                                                                               
                                Number (%)             Number (%)              
                                                                               
(1) Relevant securities                                                        
                                                                               
(2) Derivatives (other than                                                    
options)                                                                       
                                                                               
(3) Options and agreements to                                                  
purchase/sell                                                                  
                                                                               
Total                                                                          

(b) Interests and short positions in relevant securities of the company, other
than the class dealt in (Note 3)

Class of relevant security:              Long                   Short          
                                                                               
                                Number (%)             Number (%)              
                                                                               
(1) Relevant securities                                                        
                                                                               
(2) Derivatives (other than                                                    
options)                                                                       
                                                                               
(3) Options and agreements to                                                  
purchase/sell                                                                  
                                                                               
Total                                                                          

(c) Rights to subscribe (Note 3)

Class of relevant security:     Details                                        
                                                                               

3. DEALINGS (Note 4)

(a) Purchases and sales

Purchase/sale              Number of securities      Price per unit (Note 5)   
                                                                               

(b) Derivatives transactions (other than options)

Product name,  Long/short (Note  Number of securities     Price per unit (Note 
               6)                (Note 7)                 5)                   
e.g. CFD                                                                       
                                                                               

(c) Options transactions in respect of existing securities

(i) Writing, selling, purchasing or varying

Product name, Writing,    Number of     Exercise Type,     Expiry   Option     
              selling,    securities to          e.g.               money      
e.g. call     purchasing, which the     price    American, date                
option        varying     option                 European           paid/      
              etc.        relates (Note          etc.               received   
                          7)                                        per unit   
                                                                    (Note 5)   
                                                                               

(ii) Exercising

Product name, e.g. call    Number of securities      Exercise price per unit   
option                                               (Note 5)                  
                                                                               
2001 ESOP Executive Share  200,000 options           £1.9950                   
Options                    exercised, nil shares                               
                           retained                                            

(d) Other dealings (including new securities) (Note 4)

Nature of transaction      Details                   Price per unit (if        
(Note 8)                                             applicable) (Note 5)      
                                                                               

4. OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives

Full details of any agreement, arrangement or understanding between the person 
disclosing and any other person relating to the voting rights of any relevant  
securities under any option referred to on this form or relating to the voting 
rights or future acquisition or disposal of any relevant securities to which   
any derivative referred to on this form is referenced. If none, this should be 
stated.                                                                        
                                                                               
NONE.                                                                          

Is a Supplemental Form 8 attached? (Note 9) NO

Date of disclosure                           22 October 2008                   
                                                                               
Contact name                                 PAUL WRIGHT, COMPANY SECRETARY,   
                                             TAYLOR NELSON SOFRES PLC          
                                                                               
Telephone number                             020 8 967 4130                    
                                                                               
Name of offeree/offeror with which           TAYLOR NELSON SOFRES PLC          
associated                                                                     
                                                                               
Specify category and nature of associate     DIRECTOR OF OFFEREE COMPANY       
status (Note 10)                                                               

Notes

The Notes on Form 8.1 can be viewed on the Takeover Panel's website at 
www.thetakeoverpanel.org.uk



END